Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion

References

• An, Soontae, Gayle Kerr, and Hyun Seung Jin. 2019. “Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences.” Journal of Consumer Affairs 53 (4):1421–1442. online first. doi: 10.1111/joca.12235.
   Web of Science ®Google Scholar
• Archer, Catherine, and Kai-Ti Kao. 2018. “Mother, Baby and Facebook Makes Three: Does Social Media Provide Social Support for New Mothers?” Media International Australia 168 (1):122–139. doi: 10.1177/1329878X18783016.
   Web of Science ®Google Scholar
• Auty, Susan, and Charlie Lewis. 2004. “Exploring Children’s Choice: The Reminder Effect of Product Placement.” Psychology and Marketing 21 (9):697–713. doi: 10.1002/mar.20025.
   Web of Science ®Google Scholar
• BabyCenter 2014. “Millennial Mom Report.” BabyCenter 21st Century Mom Insight Series. Accessed 20 May 2020. https://www.babycenterbrandlabs.com/docs/BabyCenter_2014_Millennial_Mom_Report.pdf.
   Google Scholar
• Bahler, Kristen. 2019. “‘Life in Those Squares is Not Actually Real.’ Instagram Moms are on a Quest for Wealth and Fame–but at What Cost?” Money.com, May 13. Accessed 2 June 2020. http://money.com/money/5643889/instagram-mom-influencers-money-paid/.
   Google Scholar
• Balasubramanian, Siva K., James A. Karrh, and Hemant Patwardhan. 2006. “Audience Response to Product Placements: An Integrative Framework and Future Research Agenda.” Journal of Advertising 35 (3):115–141. doi: 10.2753/JOA0091-3367350308.
   Web of Science ®Google Scholar
• Banks, Marcus. 2012. “True to Life: Authenticity and the Photographic Image.” In Debating Authenticity: Concepts of Modernity in Anthropological Perspective, edited by Thomas Fillitz and A. Jamie Saris, 160–171. New York, NY: Berghahn.
   Google Scholar
• Becker, Hollee A. n.d. “6 Influencer Moms Spill Their Secrets.” Parents. Accessed 21 October 2019. https://www.parents.com/parenting/money/family-finances/6-instagram-influencer-moms-spill-their-secrets/.
   Google Scholar
• Bhatnagar, Namita, Lerzan Aksoy, 2004. and, and SelinA. Malkoc. “Embedding Brands within Media Content: The Impact of Messages, Media, and Consumer Characteristics on Placement Efficacy.” In The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion, edited by L. J. Shrum, 110–127. Hillsdale, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Blum-Ross, Alicia, and Sonia Livingstone. 2017. “Sharenting,’ Parent Blogging, and the Boundaries of the Digital Self.” Popular Communication 15 (2):110–125. doi: 10.1080/15405702.2016.1223300.
   Web of Science ®Google Scholar
• Brown, Duncan, and Nick Hayes. 2008. Influencer Marketing: Who Really Influences Your Customers? New York, NY: Routledge.
   Google Scholar
• Cain, Rita M. 2011. “Embedded Advertising on Television: Disclosure, Deception and Free Speech Rights.” Journal of Public Policy & Marketing 30 (2):226–238. doi: 10.1509/jppm.30.2.226.
   Web of Science ®Google Scholar
• Campbell, Colin, and Lawrence J. Marks. 2015. “Good Native Advertising Isn’t a Secret.” Business Horizons 58 (6):599–606. doi: 10.1016/j.bushor.2015.06.003.
   Web of Science ®Google Scholar
• Carter, ChristineM. 2017. “Millennial Moms: The $2.4 Trillion Social Media Influencer.” Forbes.com, June 15. Accessed 20 May 2020. https://www.forbes.com/sites/christinecarter/2017/06/15/millennial-moms-the-2-4-trillion-social-media-influencer/#f7b180f22615.
   Google Scholar
• Chen, Jenn. 2020. “Important Instagram Stats You Need to Know for 2020.” Sproutsocial.com, May 6. Accessed 1 June 2020. https://sproutsocial.com/insights/instagram-stats/.
   Google Scholar
• Childers, Courtney C., Laura L. Lemon, and Mariea G. Hoy. 2019. “#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns.” Journal of Current Issues & Research in Advertising 40 (3):258–274. doi: 10.1080/10641734.2018.1521113.
   Web of Science ®Google Scholar
• Cino, Davide, and Silvia Demozzi. 2018. “Social Networking Sites as Virtual ‘Showcases.’” Parenting for a Digital Future. Accessed on 2 June 2020. http://blogs.lse.ac.uk/parenting4digitalfuture/2018/11/14/social-networking-sites-as-virtual-showcases/.
   Google Scholar
• Collard, Mikey. 2012. “Musicians Utilizing Social Media to Increase Awareness, Further Promote Their Brand and Establish Brand Equity.” Master’s thesis. University of Southern California.
   Google Scholar
• Cook, Karen S., and Toshio Yamagishi. 1992. “Power in Exchange Networks: A Power-Dependence Formulation.” Social Networks 14 (3/4):245–265. doi: 10.1016/0378-8733(92)90004-Q.
   Web of Science ®Google Scholar
• Cowley, Elizabeth, and Chris Barron. 2008. “When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence.” Journal of Advertising 37 (1):89–98. doi: 10.2753/JOA0091-3367370107.
   Web of Science ®Google Scholar
• D’Astous, Alain, and Francis Chartier. 2000. “A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies.” Journal of Current Issues & Research in Advertising 22 (2):31–40. doi: 10.1080/10641734.2000.10505106.
   Google Scholar
• Dauber, Cori. 2001. “Image as Argument: The Impact of Mogadishu on U.S. Military Intervention.” Armed Forces & Society 27 (2):205–229. doi: 10.1177/0095327X0102700203.
   Web of Science ®Google Scholar
• De Jans, Steffi, Veroline Cauberghe, and Liselot Hudders. 2018. “How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog.” Journal of Advertising 47 (4):309–325. doi: 10.1080/00913367.2018.1539363.
   Web of Science ®Google Scholar
• Dhanesh, Ganga S., and Gaelle Duthler. 2019. “Relationship Management through Social Media Influencers: Effects of Followers’ Awareness of Paid Endorsement.” Public Relations Review 45 (3):101765. doi: 10.1016/j.pubrev.2019.03.002.
   Web of Science ®Google Scholar
• Duffy, Brooke Erin, and Emily Hund. 2015. “Having It All’ on Social Media: Entrepreneurial Femininity and Self-Branding among Fashion Bloggers.” Social Media + Society 1 (2):205630511560433– 205630511560411. doi: 10.1177/2056305115604337.
   Web of Science ®Google Scholar
• Duggan, Maeve, Amanda Lenhart, Cliff Lampe, and NicoleB. Ellison. 2015. “Parents and Social Media: Main Findings.” Pew Research Center. Accessed 28 December 2019. http://www.pewinternet.org/2015/07/16/main-findings-14/.
   Google Scholar
• Ellison, Nicole B., Charles Steinfield, and Cliff Lampe. 2007. “The Benefits of Facebook ‘Friends:’ Social Capital and College Students’ Use of Online Social Network Sites.” Journal of Computer-Mediated Communication 12 (4):1143–1168. doi: 10.1111/j.1083-6101.2007.00367.x.
   Web of Science ®Google Scholar
• Enlyft. 2019. Companies using Crimson Hexagon. https://enlyft.com/tech/products/crimson-hexagon. (accessed June 17, 2020)
   Google Scholar
• Evans, Nathaniel J., and Mariea Grubbs Hoy. 2016. “Parents’ Presumed Persuasion Knowledge of Children’s Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load.” Journal of Current Issues & Research in Advertising 37 (2):146–164. doi: 10.1080/10641734.2016.1171181.
   Google Scholar
• Evans, Nathaniel J., Mariea Grubbs Hoy, and Courtney Carpenter Childers. 2018. “Parenting ‘YouTube Natives’: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos.” Journal of Advertising 47 (4):326–346. doi: 10.1080/00913367.2018.1544952.
   Web of Science ®Google Scholar
• Evans, Nathaniel J., Joe Phua, Jay Lim, and Hyoyeun Jun. 2017. “Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent.” Journal of Interactive Advertising 17 (2):138–149. doi: 10.1080/15252019.2017.1366885.
   Google Scholar
• Friestad, Marian, and Peter Wright. 1994. “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts.” Journal of Consumer Research 21 (1):1–31. doi: 10.1086/209380.
   Web of Science ®Google Scholar
• FTC 2009. “Guides Concerning the Use of Endorsements and Testimonials in Advertising - 16 CFR Part 255.” Federal Trade Commission, October 15. Accessed 28 December 2019. https://www.ftc.gov/policy/federal-register-notices/guides-concerning-use-endorsements-testimonials-advertising-16-cfr.
   Google Scholar
• FTC 2015. “Lord & Taylor Settles FTC Charges it Deceived Consumers Through Paid Article in an Online Fashion Magazine and Paid Instagram Posts by 50 ‘Fashion Influencers.’” Federal Trade Commission, March 15. Accessed 28 December 2019. https://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through.
   Google Scholar
• FTC 2016. “Warner Bros. Settles FTC Charges it Failed to Adequately Disclose it Paid Online Influencers to Post Gameplay Videos.” Federal Trade Commission, July 11. Accessed 28 December 2019. https://www.ftc.gov/news-events/press-releases/2016/07/warner-bros-settles-ftc-charges-it-failed-adequately-disclose-it.
   Google Scholar
• Gaelick, Lisa, Galen V. Bodenhausen, and Robert S. Wyer. Jr. 1985. “Emotional Communication in Close Relationships.” Journal of Personality and Social Psychology 49 (5):1246–1265. doi: 10.1037/0022-3514.49.5.1246.
   PubMed Web of Science ®Google Scholar
• Grégoire, Yany, Thomas M. Tripp, and Renaud Legoux. 2009. “When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance.” Journal of Marketing 73 (6):18–32. doi: 10.1509/jmkg.73.6.18.
   Web of Science ®Google Scholar
• Gupta, Pola B., and Kenneth R. Lord. 1998. “Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall.” Journal of Current Issues & Research in Advertising 20 (1):47–59. doi: 10.1080/10641734.1998.10505076.
   Google Scholar
• Hackley, Chris, 2017. and, and RungpakaAmy Hackley. Advertising and Promotion. Thousand Oaks, CA: Sage.
   Google Scholar
• Hallahan, Kirk. 1999. “Content Class as a Contextual Cue in the Cognitive Processing of Publicity versus Advertising.” Journal of Public Relations Research 11 (4):293–320. doi: 10.1207/s1532754xjprr1104_02.
   Google Scholar
• Harms, Bianca, Tammo H. A. Bijmolt, and Janny C. Hoekstra. 2017. “Digital Native Advertising: Practitioner Perspectives and a Research Agenda.” Journal of Interactive Advertising 17 (2):80–91. doi: 10.1080/15252019.2017.1357513.
   Google Scholar
• Hayes, Andrew F. 2013. An Introduction to Mediation, Moderation, and Conditional Process Analysis. New York: The Guilford Press.
   Google Scholar
• Hayes, Andrew F., and Kristopher J. Preacher. 2014. “Statistical Mediation Analysis with a Multicategorical Independent Variable.” The British Journal of Mathematical and Statistical Psychology 67 (3):451–470. doi: 10.1111/bmsp.12028.
   PubMed Web of Science ®Google Scholar
• Hayes, Jameson L., and Karen Whitehall King. 2014. “The Social Exchange of Viral Ads: Referral and Coreferral of Ads among College Students.” Journal of Interactive Advertising 14 (2):98–109. doi: 10.1080/15252019.2014.942473.
   Google Scholar
• Hayes, Jameson L., Karen Whitehall King, and Artemio Ramirez. Jr. 2016. “Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes.” Journal of Interactive Marketing 36:31–45.
   Web of Science ®Google Scholar
• Hebblethwaite, Colm. 2017. “Women Rule the World of Social Influence.” Marketing Tech, June 8. Accessed 28 December 2019. https://www.marketingtechnews.net/news/2017/jun/08/women-rule-world-social-influence/.
   Google Scholar
• Hegner, Sabrina M., Marc Fetscherin, and Marianne van Delzen. 2017. “Determinants and Outcomes of Brand Hate.” Journal of Product & Brand Management 26 (1):13–25. doi: 10.1108/JPBM-01-2016-1070.
   Web of Science ®Google Scholar
• High, Andrew C., and D. H. Solomon. 2008. “Locating Computer-Mediated Social Support within Online Communication Environments.” Paper Presented at the Annual Conference for the National Communication Association, San Diego, CA, November 21–24.
   Google Scholar
• Hine, Nick. 2004. “Stories and Blogs.” In Proceedings of the Eleventh International Society for Augmentative and Alternative Communication Research Symposium, edited by Stephen von Tezchner and M. de Jesus Goncalves, 193–7. Toronto, ON: ISAAC Press.
   Google Scholar
• Hofmann, Wilhelm, Kathleen D. Vohs, and Roy F. Baumeister. 2012. “What People Desire, Feel Conflicted about, and Try to Resist in Everyday Life.” Psychological Science 23 (6):582–588. doi: 10.1177/0956797612437426.
   PubMed Web of Science ®Google Scholar
• Homer, Pamela Miles. 2009. “Product Placements.” Journal of Advertising 38 (3):21–32. doi: 10.2753/JOA0091-3367380302.
   Web of Science ®Google Scholar
• Hunter, Andrea. 2016. “Monetizing the Mommy: Mommy Blogs and the Audience Commodity.” Information, Communication & Society 19 (9):1306–1320. doi: 10.1080/1369118X.2016.1187642.
   Web of Science ®Google Scholar
• Khang, Hyoungkoo, Eyun-Jung Ki, and Lan Ye. 2012. “Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010.” Journalism & Mass Communication Quarterly 89 (2):279–298. doi: 10.1177/1077699012439853.
   Web of Science ®Google Scholar
• Kim, Soojung, Joonghwa Lee, Yoori Hwang, and Se-Hoon Jeong. 2016. “Effects of Prominent in-Game Advertising in Mobile Media: Cognitive, Affective, and Behavioural Outcomes and the Moderating Role of Persuasion Knowledge.” International Journal of Mobile Communications 14 (3):203–225. doi: 10.1504/IJMC.2016.076271.
   Web of Science ®Google Scholar
• Kirmani, Amna, and Margaret C. Campbell. 2004. “Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.” Journal of Consumer Research 31 (3):573–582. doi: 10.1086/425092.
   Web of Science ®Google Scholar
• Kline, D., and Dan Burstein. 2005. Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture. New York, NY: CDS Books.
   Google Scholar
• Klostermann, Jan, Anja Plumeyer, Daniel Böger, and Reinhold Decker. 2018. “Extracting Brand Information from Social Networks: Integrating Image, Text, and Social Tagging Data.” International Journal of Research in Marketing 35 (4):538–556. doi: 10.1016/j.ijresmar.2018.08.002.
   Web of Science ®Google Scholar
• Kouper, Inna. 2010. “The Pragmatics of Peer Advice Online: An Examination of a Live Journal Community.” Language@Internet 7. Article 1. https://www.languageatinternet.org/articles/2010/2464/index_html/.
   Google Scholar
• Krouwer, Simone, Karolien Poels, and Steve Paulussen. 2017. “To Disguise or to Disclose? the Influence of Disclosure Recognition and Brand Presence on Readers’ Responses toward Native Advertisements in Online News Media.” Journal of Interactive Advertising 17 (2):124–137. doi: 10.1080/15252019.2017.1381579.
   Google Scholar
• Lawler, Edward J., Shane R. Thye, and Jeongkoo Yoon. 2000. “Emotion and Group Cohesion in Productive Exchange.” American Journal of Sociology 106 (3):616–657. doi: 10.1086/318965.
   Web of Science ®Google Scholar
• Lawler, Edward J., and Jeongkoo Yoon. 1996. “Commitment in Exchange Relations: Test of a Theory of Relational Cohesion.” American Sociological Review 61 (1):89–108. doi: 10.2307/2096408.
   Web of Science ®Google Scholar
• Lawrence, Jen. 2009. “Blog for Rent: How Marketing is Changing Our Mothering Conversations.” In Mother and Blogging: The Radical Act of the Mommyblog, edited by May Friedman and Shana L. Calixte, 128–140. Toronto, ON: Demeter.
   Google Scholar
• Lazauskas, Joe. 2014. “Study: Sponsored Content Has a Trust Problem.” Contently, July 9. Accessed 30 December 2019. http://contently.com/strategist/2014/07/09/study-sponsoredcontent-has-a-trust-problem-2/.
   Google Scholar
• Lee, Joonghwa, Soojung Kim, and Chang-Dae Ham. 2016. “A Double-Edged Sword? Predicting Consumers’ Attitudes toward and Sharing Intention of Native Advertising on Social Media.” American Behavioral Scientist 60 (12):1425–1441. doi: 10.1177/0002764216660137.
   Web of Science ®Google Scholar
• Liniquia 2018. “The State of Influencer Marketing 2018: A Look into How Brands and Agencies View the Future of Influencer Marketing.” Liniquia. Accessed 30 December 2019. http://www.linqia.com/wp-content/uploads/2017/12/Linqia-The-State-of-Influencer-Marketing-2018.pdf.
   Google Scholar
• Lopez, Lori Kido. 2009. “The Radical Act of ‘Mommy Blogging’: Redefining Motherhood through the Blogosphere.” New Media & Society 11 (5):729–747. doi: 10.1177/1461444809105349.
   Web of Science ®Google Scholar
• Matteo, Stéphane, , and CinziaDal Zotto. 2015. “Native Advertising, or How to Stretch Editorial to Sponsored Content within a Transmedia Branding Era.” In Handbook of Media Branding, edited by Gabriele Siegert, Kati Forster, Sylvia M. Chan-Olmsted, and Mart Ots, 169–185. Cham, Switzerland: Springer International Publishing.
   Google Scholar
• McDonald, Daniel G. 2009. “Media Use and the Social Environment.” In The SAGE Handbook of Media Processes and Effects, edited by Robin L. Nabi and Mary Beth Oliver, 251–265. Thousand Oaks, CA: SAGE.
   Google Scholar
• McMenemy, Christina. 2006. “Just Call Me a Mommyblogger.” A Mommy Story, August 1. Accessed 30 December 2019. http://www.amommystory.com/2006/08/just-call-me-a-mommyblogger.html.
   Google Scholar
• Mediakix 2018. “The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market by 2020.” Mediakix, March 6. Accessed 30 December 2019. https://mediakix.com/blog/influencer-marketing-industry-ad-spend-chart/#gs.fg2h9w.
   Google Scholar
• Messaris, Paul. 2001. “Chapter 9: Visual Culture.” In Culture in the Communication Age, edited by James Lull, 179–192. London, UK: Taylor & Francis Ltd/Books.
   Google Scholar
• Messaris, Paul, and Linus Abraham. 2003. “The Role of Images in Framing News Stories.” In Framing Public Life: Perspective on Media and Our Understanding of the Social World, edited by Stephen D. Reese, Oscar H. Gandy, Jr., and August E. Grant, 215–226. Mahwah, NJ: Lawrence Erlbaum.
   Google Scholar
• Moon, Rachel Y., Anita Mathews, Rosalind Oden, and Rebecca Carlin. 2019. “ Mothers' Perceptions of the Internet and Social Media as Sources of Parenting and Health Information: Qualitative Study.” Journal of Medical Internet Research 21 (7):e14289doi: 10.2196/14289.
   PubMed Web of Science ®Google Scholar
• Morrison, Aimée. 2011. “Suffused by Feeling and Affect’: The Intimate Public of Personal Mommy Blogging.” Biography 34 (1):37–55. doi: 10.1353/bio.2011.0002.
   Web of Science ®Google Scholar
• Meyrowitz, Joshua. 1986. “Television and Interpersonal Behavior: Codes of Perception and Response.” In Inter/Media: Interpersonal Communication in a Media World (3rd ed.), edited by Gary Gumpert and Robert S. Cathcart, 253–272. New York, NY: Oxford University Press.
   Google Scholar
• Nebenzhal, Israel D., and Eugene D. Jaffe. 1998. “Ethical Dimensions of Advertising Executions.” Journal of Business Ethics 17 (7):805–815. doi: 10.1023/A:1005850812845.
   Web of Science ®Google Scholar
• Ninan, Reena, Jasmine Brown, and Lauren Efron. 2016. “Mini Insta-Models: These Stylish Tots are Already Famous on Instagram.” ABC News, March 24. Accessed 30 December 2019. http://abcnews.go.com/Lifestyle/mini-insta-models-stylish-tots-famous-instagram/story?id=37823227.
   Google Scholar
• Nörfalt, Jens. 2005. “Track to the Future? A Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences.” Journal of Current Issues & Research in Advertising 27 (1):19–29.
   Google Scholar
• Obermiller, Carl, and Eric R. Spangenberg. 1998. “Development of a Scale to Measure Consumer Skepticism toward Advertising.” Journal of Consumer Psychology 7 (2):159–186. doi: 10.1207/s15327663jcp0702_03.
   Google Scholar
• Pressgrove, Geah. 2013. “Product Placement is Simply Good Advertising Strategy.” In Advertising and Society: An Introduction, edited by Carol J. Pardun, 179–185. Hoboken, NJ: John Wiley & Sons.
   Google Scholar
• Rozendaal, Esther, Moniek Buijzen, and Patti Valkenburg. 2010. “Comparing Children’s and Adults’ Cognitive Advertising Competences in The Netherlands.” Journal of Children and Media 4 (1):77–89. doi: 10.1080/17482790903407333.
   Google Scholar
• Sebastian, Michael. 2014. “Native Ad Spending to Jump Despite Marketer Reservations.” AdAge, November 21. Accessed 30 December 2019. http://adage.com/article/digital/native-ad-spending-jumps-marketers-reservations/295956/.
   Google Scholar
• Slater, Michael D., Jochen Peter, and Patti Valkenberg. 2015. “Message Variability and Heterogeneity: A Core Challenge for Communication Research.” Commun Yearb 39 (1):3–31. doi: 10.1080/23808985.2015.11679170.
   PubMedGoogle Scholar
• Smit, Edith G., Peter C. Neijens, and Robert Heath. 2013. “The Differential Effects of Position, Ad and Reader Characteristics on Readers’ Processing of Newspaper Ads.” International Journal of Advertising 32 (1):65–84. doi: 10.2501/IJA-32-1-065-084.
   Web of Science ®Google Scholar
• Staff, Editorial 2018. “Top Mom Influencers Across Social Media.” neoreach.com. Accessed 30 December 2019. https://neoreach.com/top-mom-influencers/.
   Google Scholar
• Statista 2018. “Parents Online: Statistics & Facts.” statista.com. Accessed 4 April 2019. https://www.statista.com/statistics/629250/leading-social-networks-among-us-moms/.
   Google Scholar
• Stiff, James B., James Price Dillard, Lilnabeth Somera, Hyun Kim, and Carra Sleight. 1988. “Empathy, Communication, and Prosocial Behavior.” Communication Monographs 55 (2):198–213. doi: 10.1080/03637758809376166.
   Web of Science ®Google Scholar
• Tangney, June P., Roy F. Baumeister, and Angie Luzio Boone. 2004. “High Self-Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success.” Journal of Personality 72 (2):271–322. doi: 10.1111/j.0022-3506.2004.00263.x.
   PubMed Web of Science ®Google Scholar
• Thompson, Stephanie. 2007. “Mommy Blogs: A Marketer’s Dream.” Advertising Age 78 (9):6–11.
   Google Scholar
• Van Noort, Guda, Marjolijn L. Antheunis, and Eva A. van Reijmersdal. 2012. “Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites: Persuasive Intent as the Underlying Mechanism.” Journal of Marketing Communications 18 (1):39–53. doi: 10.1080/13527266.2011.620764.
   Google Scholar
• Van Reijmersdal, Eva. 2009. “Brand Placement Prominence: Good for Memory! Bad for Attitudes?” Journal of Advertising Research 49 (2):151–153. doi: 10.2501/S0021849909090199.
   Web of Science ®Google Scholar
• Van Reijmersdal, Eva, Peter Neijens, and Edith Smit. 2005. “Readers’ Reactions to Mixtures of Advertising and Editorial Content in Magazines.” Journal of Current Issues & Research in Advertising 27 (2):39–53. doi: 10.1080/10641734.2005.10505180.
   Google Scholar
• Van Reijmersdal, Eva A., Peter C. Neijens, and Edith Smit. 2007. “Effects of Television Brand Placement on Brand Image.” Psychology and Marketing 24 (5):403–420. doi: 10.1002/mar.20166.
   Web of Science ®Google Scholar
• Van Reijmersdal, Eva A., Peter C. Neijens, and Edith G. Smit. 2009. “A New Branch of Advertising: Reviewing Factors That Influence Reactions to Product Placement.” Journal of Advertising Research 49 (4):429–449. doi: 10.2501/S0021849909091065.
   Web of Science ®Google Scholar
• Webb, Lynne M., and Brittney S. Lee. 2011. “Mommy Blogs: The Centrality of Community in the Performance of Online Maternity.” In Motherhood Online, edited by Michelle Moravec, 244–257. Newcastle upon Tyne, UK: Cambridge.
   Google Scholar
• Wiley, Danielle. 2018. “How Mom Bloggers Helped Create Influencer Marketing.” AdWeek, March 19. Accessed 30 December 2019. https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/
   Google Scholar
• Wimmer, Roger D., and Joseph R. Dominick. 2011. Mass Media Research: An Introduction. Boston, MA: Wadsworth.
   Google Scholar
• Wojdynski, Bartosz W., Hyejin Bang, Kate Keib, Brittany N. Jefferson, Dongwon Choi, and Jennifer L. Malson. 2017. “Building a Better Native Advertising Disclosure.” Journal of Interactive Advertising 17 (2):150–161. doi: 10.1080/15252019.2017.1370401.
   Google Scholar
• Wojdynski, Bartosz W., and Nathaniel J. Evans. 2016. “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising.” Journal of Advertising 45 (2):157–168. doi: 10.1080/00913367.2015.1115380.
   Web of Science ®Google Scholar
• Wojdynski, Bartosz W., and Guy J. Golan. 2016. “Native Advertising and the Future of Mass Communication.” American Behavioral Scientist 60 (12):1403–1407. doi: 10.1177/0002764216660134.
   Web of Science ®Google Scholar
• Youn, Seounmi, and Wonsun Shin. 2019. “Teens’ Responses to Facebook Newsfeed Advertising: The Effects of Cognitive Appraisal and Social Influence on Privacy Concerns and Coping Strategies.” Telematics and Informatics 38:30–45. doi: 10.1016/j.tele.2019.02.001.
   Web of Science ®Google Scholar