2,100
Views
7
CrossRef citations to date
0
Altmetric
ARTICLES

Whiteness Theory in Advertising: Racial Beliefs and Attitudes Toward Ads

&

REFERENCES

  • Avery, D.R., Tonidandel, S., Thomas K.M., Johnson, C.D., & Mack, D.A. (2007). Assessing the multigroup ethnic identity measure for measurement equivalence across racial and ethnic groups. Educational and Psychological Measurement, 67, 877–888.
  • Bonilla-Silva, E. (2003). “New racism,” color-blind racism, and the future of whiteness in America. In A.W. Doane & E. Bonilla-Silva (Eds.), White out: The continuing significance of racism (pp. 271–284). New York, NY: Routledge.
  • Bonilla-Silva, E. (2010). Racism without racists: Color-blind racism and the persistence of racial inequality in the United States. Lanham, MD: Rowman & Littlefield.
  • Brumbaugh, A.M., & Grier, S.A. (2006). Insights from a “failed” experiment: Directions for pluralistic, multiethnic advertising research. Journal of Advertising, 35(3), 35–46.
  • Burke, M.C., & Edell, J.A. (1986). Ad reactions over time: Capturing changes in the real world. Journal of Consumer Research, 13, 114–118.
  • Burton, D. (2009). “Reading” whiteness in consumer research. Consumption Markets & Culture, 12, 171–201.
  • Bush, R.F., Hair, J.F. , Jr., & Solomon, P.J. (1979). Consumers’ level of prejudice and response to Black models in advertisements. Journal of Marketing Research, 16, 341–345.
  • DiTomaso, N., Parks-Yancy, R., & Post, C. (2003). White views of civil rights: Color blindness and equal opportunity. In A.W. Doane & E. Bonilla-Silva (Eds.), White out: The continuing significance of racism (pp. 189–198). New York, NY: Routledge.
  • Dyer, R. (1997). White. New York, NY: Routledge.
  • Foster, M.W., & Sharp, R.R. (2002). Race, ethnicity, and genomics: Social classifications as proxies of biological heterogeneity. Genome Research, 12, 844–850.
  • Green, C.L. (1999). Ethnic evaluations of advertising: Interaction effects of strength of ethnic identification. Journal of Advertising, 28(1), 49–64.
  • Hall, S. (2003). The whites of their eyes: Racist ideologies and the media. In G. Dines & J.M. Humez (Eds.), Gender, race, and class in media: A text-reader (pp. 89–93). Thousand Oaks, CA: Sage.
  • Hartigan, J.H. , Jr. (1997). Establishing the fact of whiteness. American Anthropologist, 99, 495–505.
  • Hirschman, C., Alba, R., &Farley, R. (2000). The meaning and measurement of race in the U.S. census: Glimpses into the future. Demography, 37, 381–393.
  • Hughey, M. (2009). The (dis)similarities of white racial identities: The conceptual framework of “hegemonic whiteness.” Ethnic and Racial Studies, 33, 1289–1309.
  • Kim, J.Y. (1999). Are Asians Black? The Asian-American civil rights agenda and the contemporary significance of the Black/White paradigm. The Yale Law Journal, 108, 2385–2412.
  • Lipsitz, G. (1995). The possessive investment in whiteness: Racialized social democracy and the “white” problem in American studies. American Quarterly, 47, 369–387.
  • Neville, H.A., Lilly, R.L., Duran, G., Lee, R.M., & Browne, L. (2000). Construction and initial validation of the Color-Blind Racial Attitudes Scale (CoBRAS). Journal of Counseling Psychology, 47, 59–70.
  • Phinney, J.S. (1992). The multigroup ethnic identity measure: A new scale for use with diverse groups. The Journal of Adolescent Research, 7, 156–176.
  • Schome, R. (2000). Outing whiteness. Critical Studies in Media Communication, 17, 366–371.
  • Sears, D.O. (1986). College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature. Journal of Personality and Social Psychology, 51, 515–530.
  • Sierra, J.J., Hyman, M.R., & Torres, I.M. (2009). Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective. Journal of Current Issues & Research in Advertising, 31(2), 41–66.
  • Stern, B.B. (1999). Gender and multicultural issues in advertising: Stages on the research highway. Journal of Advertising, 28(1), 1–9.
  • Torres, I.M., & Briggs, E. (2007). Identification effects on advertising response: The moderating role of involvement. Journal of Advertising, 36(3), 97–108.
  • White, P.H., & Harkins, S.G. (1994). Race of source effects in the elaboration likelihood model. Journal of Personality and Social Psychology, 67, 790–807.
  • Whittler, T. (1989). Viewer's processing of source and message cues in advertising stimuli. Psychology and Marketing, 6, 287–309.
  • Whittler, T., & DiMeo, J. (1991). Viewers’ reactions to racial cues in advertising stimuli. Journal of Advertising Research, 31, 37–46.
  • Zaichkowsky, J.L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59–70.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.