157
Views
1
CrossRef citations to date
0
Altmetric
ARTICLES

Examining Marketing Officers' Demographic Factors' Influence on MIHE Scores at California Community Colleges

Pages 131-145 | Published online: 12 Dec 2011

REFERENCES

  • Berry , L. L. , & Allen , B. H. ( 1977 ). Marketing's crucial role for institutions of higher education . Atlanta Economic Review , 27 , 24 – 31 .
  • California Community College Chancellor's Office . ( 1999 ). The effectiveness of California Community Colleges on selected performance measures: Changes affecting the performance of California community colleges. Retrieved from http://www.cccco.edu/divisions/tris/rp/rp_doc/3part2.doc
  • Consand , J. ( 1968 ). The community college in 1980 . In A. C. Eurich (Ed.), Campus 1980 (pp. 134 – 138 ). New York , NY : Delacorte Press .
  • Curtis , E. ( 2006, April ). Using marketing strategies to address low enrollment. Association of California Community College Administrators Reports. p. 1.
  • Denton , C. ( 1970 ). Community colleges pioneer the open door policy. Pennsylvania Education , 2 , 18 – 23 .
  • Dillman , D. A. ( 2000 ). Mail and internet surveys: The tailored design method. 2nd ed. , New York , NY : John Wiley & Sons .
  • Gould , D. ( 2004 ). Bridges to opportunity: Initiative overview. Retrieved from http://fordfound.adhostclient.com/Publications/Forms/AllItems.htm
  • Hall , Z. M. ( 2007 ). An exploratory investigation of the influence of college president perceptions on organizational commitment to higher education marketing at high performing California community colleges (Unpublished doctoral dissertation). University of California, Santa Barbara, CA.
  • Hanson , M. E. ( 2003 ). Educational administration and organizational behavior. , 5th ed. , Boston , MA : Allyn & Bacon .
  • Hayward , G. C. , Jones , D. P. , Mc Guinness , A. C. , &, Timar , A. ( 2004 ). Ensuring access with quality to California's community colleges. Prepared for the William and Flora Hewlett Foundation by The National Center for Public Policy and Higher Education National Center Report, 04(03), San Jose, CA.
  • Kerr , C. ( 1994 ). Higher Education cannot escape history: Issues for the twenty-first century . Albany , NY : State University of New York Press .
  • Kirp , D. L. ( 2003 ). Shakespeare, Einstein, and the bottom line: The marketing of higher education . Cambridge , MA : Harvard Press .
  • Kotler , P. ( 1975 ). Marketing for nonprofit organizations . Englewood Cliffs , NJ : Prentice-Hall .
  • Kotler , P. ( 1977 ). From sales obsession to marketing effectiveness. Harvard Business Review , 77 , 67 – 75 .
  • Kotler , P. ( 1979 ). Strategies for introducing marketing into nonprofit organizations . Journal of Marketing , 43 ( 1 ), 37 – 44 .
  • Kotler , P. , Ferrell , O. C. , & Lamb , P. ( 1987 ). Strategic marketing for nonprofit organizations: Cases and readings. . , (3rd ed.) Englewood Cliffs , NJ : Prentice-Hall .
  • Kotler , P. , & Fox , K. F. (1985). Strategic marketing for educational Institutions . Englewood Cliffs , NJ : Prentice-Hall.
  • Kotler , P. , & Goldgehn , L. A. ( 1981, December ). Marketing: A definition for community colleges . New Directions for Community Colleges , 36 , 5 – 12 .
  • LaFleur , C. P. ( 1990 ). A national assessment of strategic marketing in four-year colleges and universities: An analysis of administrative structure, function, authority and strategic orientation (Unpublished doctoral dissertation). Auburn University, Auburn, AL.
  • LeClaire , J. ( 2006 ). Five myths about community colleges. Retrieved from http://www.fastweb.com/fastweb/resources/articles/index/110262
  • Nussbaum , T. ( 2003 ). California's investment in public education: A look at the past three decades. Retrieved from http://www.cccco.edu/reports/bbook_03/attachments/tab_10_investment_03.pdf
  • Palinchak , R. S. ( 1973 ). Evolution of the community college . Metuchen , NJ : Scarecrow Press .
  • Ryans , C. C. , & Shanklin , W. L. ( 1986 ). Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography . Metuchen , NJ : Scarecrow Press .
  • SPSS Inc . ( 2002 ). SPSS 13.0 for Windows [Computer software]. Chicago, IL: Author.
  • Scigliano , J. A. ( 1983 ). A systems approach to the design and operation of effective marketing programs in community colleges . Community/Junior College Quarterly , 7 , 139 – 161 .
  • Watts , M. , & Barista , D. ( 2005, September ). Collegiate makeover. Building design and construction p. 26 .
  • Witt , A. A. , Wattenbarger , J. L. , Gollattscheck , J. F. , & Suppiger , J. E. ( 1994 ). America's community colleges: The first century . Washington DC : Community College Press .
  • Zeiss , A. ( 1986 ). Positioning community colleges via economic development . Los Angeles , CA : ERIC Clearinghouse for Junior Colleges (ED269115) .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.