70
Views
1
CrossRef citations to date
0
Altmetric
Articles

Using Qualitative Data to Learn About Customer Needs: Understanding Employer Desires When Designing an MBA Program

Pages 51-63 | Published online: 21 Nov 2017

References

  • Akao, Y. 1990. Quality function deployment: Integrating customer requirements into product design. Cambridge, Mass.: Productivity Press.
  • Brassard, M. 1989. The memory jogger plus. Methuen, Mass.: Goal/QPC.
  • Burchill, G., and C. Hepner Brodie. 1997. Voices in choices: Acting on the voice of the customer. Madison, Wis.: Joiner Associates.
  • Fairhurst, G., and R. Sarr. 1996. The art of framing. San Francisco: Jossey-Bass.
  • Griffin, A., and J. R. Hauser. 1992. Patterns of communication among marketing, engineering, and manufacturing – A comparison between two product teams. Management Science 38: 360–373.
  • Griffin, A., and J. R. Hauser. 1993. The voice of the customer. Marketing Science 12, no. 1: 1–27.
  • Harris, T. 1993. Applied organizational communications: Perspectives, principles, practices. Hillsdale, N. J.: Lawrence Erlbaum Associates.
  • Hauser, J. R., and D. Clausing. 1988. The house of quality. Harvard Business Review 66, no. 3: 63–73.
  • Kano, N., N. Seraku, F. Takahashi, and S. Tsuji. 1996. Attractive quality and must-be quality. In The Best of Quality 7. Milwaukee: ASQ: 165.
  • Mangan, K. 2007. Companies and business students differ on what skills MBA programs should teach. The Chronicle of Higher Education, August 2.
  • Mizuno, S. 1988. Management for quality improvement: The seven new QC tools. Cambridge, Mass.: Productivity Press.
  • Nayatani, Y. et al.. 1994. The seven new QC tools: Practical applications for managers. White Plains, N.Y.: Quality Resources.
  • Ozeki, K., and T. Asaka. 1990. Handbook of quality tools. Cambridge, Mass.: Productivity Press.
  • Parasuraman, A., V. A. Zeithaml, and L. L. Berry. 1985. A conceptual model of service quality and its implications for future research. Journal of Marketing 49, no. 4: 41–50.
  • Senge, P. et al.. 1994. The fifth discipline fieldbook: Strategies and tools for building a learning organization. New York: Doubleday.
  • Shiba, S., and D. Walden. 2001. Four practical revolutions in management: Systems for creating unique organizational capability. Portland: Productivity Press.
  • Sullivan, L. P. 1986. Quality function deployment. Quality Progress 19, no. 6: 39–50.
  • Zeithaml, V. L., and M. J. Bitner. 2003. Services marketing. Boston: McGraw Hill.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.