References
- Bloch, Peter H., Daniel L. Sherrell and Nancy M. Ridgway (1986), “Consumer Search: An Extended Framework,” Journal of Consumer Research, 13 (June), 119–126.
- Calder, Bobby J., Lynn W. Phillips, and Alice M. Tybout (1981), “Designing Research for Application,” Journal of Consumer Research, 8 (September), 197–206.
- Carroll, Norman V. and Alan P. Wolfgang (1991), “Inherent Risk and Market Acceptance of Generic Drugs,” Journal of Consumer Affairs, 25 (1), 110–121.
- Cattell, R. B. (1978), The Scientific Use of Factor Analysis in the Behavioral and Life Sciences, New York: Plenum Press.
- Cronbach, Lee J. (1951), “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, 16 (September), 297–334.
- Dunn, Mark G., Patrick E. Murphy and Gerald R. Skelly (1986), “Research Note: The Influence of Perceived Risk on Brand Preference for Supermarket Products,” Journal of Retailing, 62 (Summer), 204–217.
- Edmondson, Brad. (1985), “The Market for Medical Self-Care,” American Demographics, 7 (March), 35–38.
- Everett, Stephen E. (1991), “Lay Audience Response to Prescription Drug Advertising,” Journal of Advertising Research, 37 (April/May), 43–49.
- French, Warren A. and Richard Fox (1985), “Segmenting the Senior Citizen Market,” The Journal of Consumer Marketing, 2 (Winter), 61–74.
- Gatignon, Hubert and Thomas S. Robertson (1985), “A Propositional Inventory for New Diffusion Research,” Journal of Consumer Research, 11 (March), 849–867.
- Goslar, Martin D. (1987), “Marketing and The Adoption of Microcomputers: An Application of Diffusion Theory,” Journal of the Academy of Marketing Science, 15 (Summer), 42–48.
- Greco, Alan J., C.H. Paksoy, and Stephanie S. Robbins (1989) “Differences in Prepurchase Information Sources Across Age Groups,” In Southern Marketing Association Proceedings, Ed. Robert L. King, Charleston, S.C.: Southern Marketing Association, 69–74.
- Guttman, L. (1954), “Some Necessary Conditions for Factor Analysis,” Psychometrika, 19 (June), 149–161.
- Hirschman, Elizabeth C. (1981), “Technology and Symbolism as Sources for the Generation of Innovations,” In Advances in Consumer Research, Vol. 9, Ed., Andrew Mitchell, St. Louis, MO: Association for Consumer Research, 537–541.
- Howard, John A. (1977), Consumer Behavior: Application of Theory, New York: McGraw-Hill Book Company.
- Krugman, Herbert E. (1967), “The Impact of Television Advertising: Learning Without Involvement,” Public Opinion Quarterly, 29 (2), 349–356.
- Labay, Duncan G. and Thomas C. Kinnear (1983), “Exploring the Consumer Diffusion Process in the Adoption of Solar Energy Systems,” Journal of Consumer Research, 8 (December), 271–278.
- Lancaster, G. A. and C.T. Taylor (1986), “The Diffusion of Innovations and Their Attributes: A Critical Review,” The Quarterly Review of Marketing, 32 (Summer), 13–19.
- Linden, F. (1986), “The $800 Billion Market,” American Demographics, 8 (February), 6.
- Mahajan, Vijay, Eitan Muller and Rajendra K. Srivastaka (1990), “Determination of Adopter Categories by Using Innovation Diffusion Models,” Journal of Marketing Research, 23 (February), 37–50.
- Moore, William L. and Donald R. Lehman (1980), “Individual Differences in Search Behavior for a Nondurable,” Journal of Consumer Research, 7 (December), 296–307.
- Morris, L. A., R. Grossman, G. Barkdoll, E. Gordon and M. Chun, (1987), “Information Search Activities Among Elderly Prescription Drug Users,” Journal of Health Care Marketing, 7 (December), 5–15.
- Myers, James H. and Mark I. Alpert (1968), “Determining Buying Attitudes: Meaning and Measurement,” Journal of Marketing, 32 (October), 13–20.
- Ostlund, Lyman E. (1974), “Perceived Innovation Attributes as Predictors of Innovativeness,” Journal of Consumer Research, 1 (June), 23–29.
- Pessemier, Edgar A. (1978). “Stochastic Properties of Changing Preferences,” American Economic Review, 28 (Winter), 380–385.
- Peter, J. Paul and Lawrence Tarpley (1975), A Comparative Analysis of Three Consumer Decision Strategies,” Journal of Consumer Research, 2 (June), 29–37.
- Punj, Girish N. and Richard Staelin (1983), “A Model of Consumer Information Search for New Automobiles,” Journal of Consumer Research, 9 (March), 366–380.
- Reich, Robert E. (1991), “The Real Economy,” Atlantic Monthly, 134 (February), 35–52.
- Robertson, Thomas R. (1976), “Low Commitment Consumer Behavior,” Journal of Advertising Research, 16 (April), 19–24.
- Rogers, Everitt M. (1983), Diffusion of Innovations, 3rd Edition, New York: The Free Press.
- Rogers, Everitt M. and F.F. Shoemaker (1971), Communication of Innovations: A Cross-Cultural Approach, The Free Press: New York.
- Ryan, Nancy (1991), “The Senior Market,” Chicago Tribune, (April 29), C1–C2.
- Samuel, Frank E. (1989), “The Self-Care Revolution: Let’s Make It Work,” Pharmacy Times, 26 (March), 31–34.
- Sieber, Joan E. and John T. Lanzetta (1964), “The Economics of Information,” Journal of Personality, 32 (Winter), 622–641.
- Urbany, Joel E., Peter R. Dickson and William L. Wilkie (1989), “Buyer Uncertainty and Information Search,” Journal of Consumer Research, 16 (September), 208–215.
- Wilton, Peter C. and Edgar A. Pessemier (1981), “Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information,” Journal of Consumer Research, 8 (September), 161–171.