2
Views
1
CrossRef citations to date
0
Altmetric
Original Articles

Test Marketing and Small Consumer Goods Manufacturing Firms

Pages 156-170 | Published online: 21 Dec 2015

References

  • Barnes, James G., G. A. Pynn and A. C. Noonan (1982), “Some Basics for Small Business,” Journal of Small Business Management, 20 (July), 62–66.
  • Bragg, Arthur (1986), “How Smaller Companies Meet the Test,” Sales and Marketing Management, 36 (March 10), 88–92.
  • Block, Zenas (1989), “Damage Control for New Corporate Ventures,” The Journal of Business Strategy, 10 (March/April), 22–27.
  • Bonomo, Victor A. (1968), “The Do’s and Don’ts of Test Marketing,” The Nielsen Researcher, 26 (3), 24.
  • Cadbury, N. D. (1975), “When, Where, and How to Test Market?” Harvard Business Review, 53 (May-June), 96–105.
  • Crawford, C. M. (1980), “The Idea Evaluation Function in Small Firms,” Journal of Small Business Management, 18 (April), 31–40.
  • Cronbach, L. J. (1951), “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, 16 (October), 297–334.
  • Culpan, R. (1989), “Export Behavior of Firm Size,” Journal of Business Research, 18 (May), 207–218.
  • d’Amico, Michael F. (1978), “Marketing Research for Small Business,” Journal of Small Business Management, 16 (January), 41–49.
  • Dun & Bradstreet (1988), Survey Conducted for the Small Business Administration.
  • Hills, Gerald E. (1981), “Evaluating New Ventures: A Concept Testing Methodology,” Journal of Small Business Management, 19 (October), 29–41.
  • Khan, M. R. and J. R. Rocha Jr. (1982), “Recurring Managerial Problems in Small Business,” American Journal of Small Business, 7 (Summer), 50–58.
  • Kinnear, Thomas C. and Ann R. Root, Eds. (1989), 1988 Survey of Marketing Research, American Marketing Association, 43.
  • Klompmaker, Jay E., G. David Hughes, Russel I. Haley (1976), “Test Marketing in New Product Development,” Harvard Business Review, 54 (May-June), 128–138.
  • Nelton, S. (1984), “Surviving Success in a New Business,” Journal of Marketing, 72 (December), 20–24.
  • Peter, J. P. (1979), “Reliability: A Review of Psychometric Basics and Recent Marketing Practices,” Journal of Marketing Research, 16 (February), 36–40.
  • Peterson, R. A. (1984), “Small Business Management Assistance: Needs and Sources,” American Journal of Small Business, 9 (Fall), 41–51.
  • Reid, S. D. (1982), The Impact of Size on Export Behavior in Small Firms, in M. R. Czinkota & G. Tesara (Eds.), Export Management: An International Context, Praeger Publisher, New York, 18–38.
  • Sachs William S. and George Benson (1981), Product Planning and Management, Penn Well Publishing Company, Oklahoma, p. 324.
  • Sands, Saul (1978), “Can Business Afford the Luxury of Test Marketing,” Michigan Business Review, 30 (March), 20–24.
  • Star, Steven H. and Glen L. Urban (1988), “The Case of the Test Market Toss-Up,” Harvard Business Review, 66 (September-October), 10–25.
  • Twedt, Dick Warren, ed. (1983), 1983 Survey of Marketing Research, American Marketing Association, Chicago, p. 41.
  • Walters, Peter G. P. & Saeed Samiee (1990), “A model for Assessing Performance in Small U.S. Exporting Firms,” Entrepreneurship Theory and Practice, 15 (Winter), 33–50.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.