References
- Asher, Herbert (1983), Causal Modeling. Beverly Hills: Sage Publications, Inc.
- Barnet, Richard J. and Ronald E. Muller (1974), Global Reach: The Power of the Multinational Corporations. New York: Simon and Schuster, Inc.
- Bauer, Peter T. (1981), Equality, The Third World and Economic Delusion. Cambridge: Harvard University Press.
- Cateora, Philip R. (1987) International Marketing, 6th ed. Homewood, IL: Richard D. Irwin, Inc.
- Coleman, Richard P. (1983), “The Continuing Significance of Social Class to Marketing,” Journal of Consumer Marketing, 10 (December), 265–80.
- Cronbach, L. J. (1951), “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, 16 (September), 297–334.
- Cundiff, Edward W. (1982), “A Macromarketing Approach to Economic Development,” Journal of Macromarketing, 3, 1 (Spring), 14–9.
- Cunningham, William H., Russel M. Moore, and Isabella Cunningham (1974), “Urban Markets in Industrializing Countries: The Sao Paolo Experience,” Journal of Marketing, 3 (April), 2–12.
- Fejes, Fred (1980), “The Growth of Multinational Advertising,” Journal of Marketing, 31, 1 (January) 60–2.
- Felix, David (1977), “The Technological Factor in Socioeconomic and Cultural Change,” In Essays on Economic Development and Cultural Change, Manning Nash, Ed. Chicago: University of Chicago Press.
- Garza, Rosalinda (1985), Estratificacion del Area Metropolitana de Monterrey, Thesis, Universidad Autónoma de Nuevo León.
- Inkeles, Alex and David H. Smith, (1974) Becoming Modern: Individual Change in Six Developing Countries. Cambridge: Harvard University Press.
- Janus, Moreen and Rafael Roncagliolo, (1979), “Advertising Mass Media and Dependency,” Development Dialogue, 1, 81–97.
- Jelliffe, D. (1972), “Commerciogenic Malnutrition,” Nutrition Review, 30 (September), 199–207.
- Kahl, Joseph A. (1968), The Measurement of Modernism: A Study of Values in Brazil and Mexico. Austin, TX: The University of Texas Press.
- Kish, Leslei (1965), Survey Sampling. New York: J. Wiley, Inc.
- Korbin, Steven J. (1979), “Multinational Corporation, Sociocultural Dependence, and Industrialization: Need Satisfaction or Want Creation?” Journal of Developing Areas 13, 2 (January), 109–25.
- Leff, Nathaniel J. and John U. Farley (1980), “Advertising Expenditures in the Developing World,” Journal of International Business Studies, 11 (Fall), 64–79.
- Mattelart, Armand (1979), Multinational Corporations and the Control of Culture. Atlantic Highlands, N. J.: Humanities Press.
- Medina, José F. (1989), The Impact of modernixation on Developing Nation Consumption Patterns—The Case of Mexico, Unpublished Doctoral Dissertaion. Tuscaloosa, AL: The University of Alabama.
- Moore, Wilbert E. (1963), “Industrialization and Social Change,” in Industrialization and Society, Bert Hoselitz and Wilbert E. More, Eds. New York: Mouton.
- Nunnally, Jum C. (1967), Psychometric Theory. New York: McGraw-Hill, Inc.
- Quinn, James B. (1969), “Technology Transfer by Multinational Companies,” Harvard Business Review, 47, (November-December), 147–61.
- Robertson, Thomas S. and James H. Myers, (1966), “Personality Correlates of Opinion Leadership and Innovative Buying Behavior,” Journal of Marketing Research 6, (May), 164–78.
- Rostow, Walt W. (1960), The Stages of Economic Growth: A Non-Communist Manifesto. New York: Cambridge University Press.
- Rostow, Walt W. (1978), The World Economy: History and Prospect. Austin, Texas: University of Texas Press.
- Sorokin, Pitrim A. (1962), Society, Culture and Personality, Their Structure and Dynamics, A System of General Sociology. New York: Cooper Square Publications.
- Summers, John O. (1972), “Media Exposure Patterns of Consumer Innovators,” Journal of Marketing, 36 (January), 43–9.
- Tal, Eliyahu (1974), “Advertising in Developing Countries.” Journal of Advertising, 3, 2 (Spring) 12–20.
- Theranian, Majid (1980), “The Curse of Modernity: The Dialectics of Modenization and Communication,” International Social Science Journal, 32 (2), 247–263.
- Uusitalo, Liisa (1979), “Consumption Style and Way of Life--An Empirical Identification and Explanation of Consumption Style Dimensions, in Acta Academia Oeconomicae Helsingiensia. The Helsinski School of Economics.
- Vellinga, Menno and Edgar López (1987), Ingreso: Distribución y Redistribución Movilidad Social y Niveles de Vida, 1965-1985. Monterrey, Mexico: Centro de Investigaciones Económicas.
- Vernon, Raymond (1971), Sovereignty at Bay--The Multinational Spread of U.S. Enterprises. New York: Basic Books.