References
- Ailloni-Charas, Dan (1993) Commentary: The Pursuit of Marketing Productivity,” Journal of Product & Brand Management, 2 (3), 44–48.
- Alderson, Wroe (1952), “Psychology for Marketing and Economics,” Journal of Marketing, XVIII, 119.
- Alderson, Wroe (1957), Marketing Behaviour and Executive Action (Homewood, Illinois; Richard D. Irwin), Chapter 1, 4, 7, 10.
- (1985), “AMA Board Approves New Marketing Definition,” Marketing News, (1).
- Bagozzi, Richard P. (1975), “Marketing as an Exchange,” Journal of Marketing, (39), 32–39.
- Bartels, Robert (1944), “Marketing Principles,” Journal of Marketing, IX, 151.
- Bell, M. L. and Emory, C. W. (1971), “The Faltering Marketing Concept,” Journal of Marketing, 35.
- Bennett, R. C. and Cooper, R. G. (1979), “Beyond the Marketing Concept,” Business Horizons, 76–83.
- Bennett, R. C. and Cooper, R. G. (1981), “The Misuse of Marketing: An American Tragedy,” Business Horizons.
- Cooke, Ernest F., John Michael Rayburn, and C.L. Abercrombie (1992), “The History of Marketing Thought as Reflected in the Definitions of Marketing,” The Journal of Marketing - Theory and Practice, 10–20.
- Dickinson, R. and Herbst, A. and O’Shaughnessy, J. (1987), “Marketing Concept and Customer Orientation, European Journal of Marketing, 18–25.
- Harrell, W. (1987), “But Will it Fly,” Inc., 85–89.
- Hayes, R. H. and Abernathy, W. J. (1980), “Managing Our Way to Economic Decline,” Harvard Business Review, 57, 66–67.
- Houston, F. S. (1986), “The Marketing Concept: What It Is and What It Is Not,” Journal of Marketing, 37–42.
- Kaldor, A. G. (1971), “Imbricative Marketing,” Journal of Marketing, 18–25.
- Kotler, P. (1988), Marketing Management: Analysis, Planning, Implementation, and Control, (6th ed.), Prentice-Hall, Englewood Cliffs, NJ.
- Kotler, Philip and Sidney J. Levy (1969), “Broadening the Concept of Marketing,” Journal of Marketing, 33, 10–15.
- Kunkel, John H. 1970, Society and Economic Growth: A Behavioural Perspective of Social Change, New York: Oxford University Press, 5–11.
- Levitt, T. (1960), “Marketing Myopia,” Harvard Business Review, 45–56.
- Levitt, Theodore (1983), The Marketing Imagination, New York: The Free Press, 141–153.
- McGarry, E. D. (1951), “The Contractual Function in Marketing,” Journal of Business, XIV, 96.
- McGee, L. W. and Spiro, R. L. (1988), “The Marketing Concept in Perspective,” Business Horizons, 40–45.
- Riez, P. (1980), “76 Revenge of the Marketing Concept,” Business Horizons, 53.
- Sachs, W. S. and Benson, G. (1978), “Is It Time to Discard the Marketing Concept?” Business Concept, 68–74.
- Schwadel, F. (1989), “The Sale is Fading as a Retailing,” Wall Street Journal.
- Smith, Emily (1990), “Special Issue on Innovation”, Business Week, 194–196.
- Sweeney, Daniel J. (1972), “Marketing: Management Technology or Social Process?” Journal of Marketing, 36, 4.