120
Views
13
CrossRef citations to date
0
Altmetric
Original Articles

An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort,and Satisfaction Affect Consumer Rebate Redemption

Pages 61-71 | Published online: 15 Dec 2015

References

  • Ailloni-Charas, Dan (1987), “Shoppers’ Payday Can Make Refund/Rebate Offers More Desirable as a Promotion Tool,” Marketing News, 21 (February 13): 10.
  • Ali, Abdul, Marvin A. Jolson, and Rena Y. Darmon (1994), “A Model for Optimizing the Refund Value in Rebate Promotions,” Journal of Business Research, 29: 239–245.
  • Anderson, James C. and David W. Gerbing (1988), “Structural Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin, 103 (May): 411–23.
  • Avila, Ramon A., Joseph D. Chapman and Teresa K. Avila (1989), “An Exploratory Study on Consumers’ Attitudes Toward Rebates,” in Developments in Marketing Science, (12): 273–77.
  • Babakus, Emin, Peter Tat, and William Cunningham (1988), “Coupon Redemption: A Motivational Perspective,” Journal of Consumer Marketing, 5 (Spring): 37–43.
  • Bagozzi, Richard P. (1981), “Evaluating Structural Equation Models with Unobserved Variables and Measurement Error: A Comment,” Journal of Marketing Research, 18 (August): 375–81.
  • Bagozzi, Richard P., Hans Baumgartner and Youjae Yi (1992), “State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage,” Journal of Consumer Research, 18 (4): 505–518.
  • Bagozzi, Richard P. and Youjae Yi (1988), “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marketing Science, 16 (2): 74–94.
  • Bentler, Peter M. and Douglas G. Bonett (1980), “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,” Psychological Bulletin, 88 (May): 588–606.
  • Blattberg, Robert C. and Scott Neslin (1990), Sales Promotion: Concepts, Methods and Strategies, Englewood Clifls, NJ: Prentice-Hall.
  • Bolen, William H. (1990), “Check That Rebate Check,” Marketing & Media Decisions, 25 (March): 96.
  • Bowman, Russell (1989), “Dollars Up But Cooling Down,” Marketing & Media Decisions, 24 (July): 124–26.
  • Consumer Reports (1986), “The Rebate That Isn’t,” 51 (January): 67.
  • Cronbach, Lee J. (1951), “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, 16 (September): 297–334.
  • Haugh, Louis J. (1982), “Refunds: An Old Standby Stands Out,” Advertising Age, 53 (May): M26.
  • Heider, Fritz (1958), The Psychology of Interpersonal Relations, New York: Wiley.
  • Hustad, Thomas T. and Edgar A. Pessemier (1974), “The Development and Application of Psychographic Lifestyle and Associated Activity and Attitude Measure,” in Readings in Consumer Behavior, New York, NY: John Wiley & Sons, Inc., 406–22.
  • Jolson, Marvin A., Joshua L. Wiener, and Richard B. Rosecky (1987), “Correlates of Rebate Proneness,” Journal of Advertising Research, 27 (February-March): 33–44.
  • Joreskog, Karl G. (1979), “Basic Ideas of Factor and Component Analysis,” in Advances in Factor Analysis and Structural Equation Models, Cambridge, MA: Abt Books, 5–20.
  • Joreskog, Karl G. and Dag Sorbom (1986), LISREL: Analysis of Linear Structural Relationships by the Method of Maximum Likelihood, User’s Guide, Version VI, Mooresville, IN: Scientific Software, Inc.
  • Lincoln, Douglas J. (1979), “Consumer Rebates: A Suggested Decision Framework for Marketers and Some Consumer Viewpoints,” in Proceedings of the Southern Marketing Association, 448–51.
  • Seligman, Daniel (1994), “Rebate Debate,” Fortune, 130 (December 12): 255.
  • Schindler, Robert (1984), “How Cents-Off Coupons Motivate the Consumer,” in Research on Sales Promotion: Collected Papers, Report 84-104, Cambridge, MA: Marketing Science Institute, 47–62.
  • Schindler, Robert (1989), “The Excitement of Getting A Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings,” in Advances in Consumer Research, 16, Provo, UT: Association for Consumer Research, 447–53.
  • Shimp, Terence A., and Alican Kavas (1984), “The Theory of Reasoned Action Applied to Coupon Usage,” Journal of Consumer Research, 11 (December): 795–809.
  • Tat, Peter (1994), “Rebate Redemption: A Motivational Perspective,” Psychology & Marketing, 11 (Jan/Feb): 15–26.
  • Tat, Peter and T. Bettina Cornwell (1996), “A Motivation-Based Model of Coupon Usage,” Journal of Promotion Management, 3 (1/2): 1–13.
  • Tat, Peter, William Cunningham and Emin Babakus (1988), “Consumer Perceptions of Rebates,” Journal of Advertising Research, 28 (August-September): 45–50.
  • Teinowitz, Ira (1988), “Coupons Gain Favor with U.S. Shoppers,” Advertising Age, 59 (November 14): 64.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.