The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior

References

• Anderson, J. C. and J. A. Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships", Journal of Marketing, 54 (1), 42–58.
   Web of Science ®Google Scholar
• Ardnt, J. (1967), “Role of Product-Related Conversations in the Diffusion of a New Product", Journal of Marketing Research, 4, 291–295.
   Web of Science ®Google Scholar
• Bettencourt, L.A. and S.W. Brown (1993), “The Extra-Role Performance of Service Employees on Behalf of their Customers and Firms", in Enhancing Knowledge Development in Marketing, D. Cravens and P. Dickson, eds., 1993 AMA Educators’ Proceedings, Vol. 4, 125–126.
   Google Scholar
• Bitner, M.J., B. M. Booms, and M. S. Tetreault (1990), “The Service Encounter: Diagnosing Favorable and Unfavorable Incidents”, Journal of Marketing, 54 (1), 71 - 84.
   Web of Science ®Google Scholar
• Bolfing, C. (1989), “How Do Customers Express Dissatisfaction and What Can Service Marketers Do about It?”, Journal of Services Marketing, 3 (2), 5–23.
   Google Scholar
• Brown, D. and D. Gobeli (1993), “Improving the Quality of Business Education", in 1993 AMA Educators’ Proceedings, D. Cravens and P. Dickson, eds., Vol 4, 36–41.
   Google Scholar
• Cohen, J. and Cohen, P. (1983), Applied Multiple Regression-Correlation Analysis for the Behavioral Sciences, Hillside, N.J., Lawrence Erlbaum Associates.
   Google Scholar
• Davis, D. and J. W. Allen (1990), “The Use of Recipient-Based Measures of Service Quality in Business Education", Journal of Education for Business, March, 280–285.
   Google Scholar
• Day, R. L. (1984) “Modeling Choices Among Alternative Responses in Dissatisfaction” in Advances in Consumer Research, (11), T. Kinner, ed., Ann Arbor, MI, Association of Consumer Research, 496–499.
   Google Scholar
• Drucker, Peter (1994) Post Capitalist Society, Harper Business.
   Google Scholar
• Feick, L. and L. Price (1987), “The Market Maven: A Diffuser of Marketplace Information”, Journal of Marketing, 51, 83–97.
   Web of Science ®Google Scholar
• File, K. M., B. B. Judd, and R. A. Prince (1992), “Interactive Marketing: The Influence of Participation on Positive Word-of-Mouth and Referrals", Journal of Services Marketing, 6 (4), 5–14.
   Google Scholar
• Ford, J. B., M. Joseph, & B. Joseph (1993), “Service Quality in Higher Education: A Comparison of Universities in the United States and New Zealand Using SERVQUAL,” American Marketing Association Summer Educators Proceedings, 75–81.
   Google Scholar
• Gronroos, C. (1990), “Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface”, Journal of Business Research, 20 (1), 3–11.
   Web of Science ®Google Scholar
• Guskey, A. (1990), “A Conceptualization of Market Helpfulness Theory and Measurement of Consumer Altruism", doctoral dissertation, U. of Pittsburgh.
   Google Scholar
• Guskey, A. and R. Heckman (1994a) “When Buyers Help Sellers: Toward a Theory a Discretionary Collaborative Behavior”, Marketing Theory and Practice Conference presentation.
   Google Scholar
• Guskey, A. and R. Heckman (1994b), “The Good Samaritan in the Marketplace: Motives for Helpful Behavior", Annual Conference of the Society for Consumer Psychology.
   Google Scholar
• Guskey, A. and R. Heckman (1993) “The Customer/Vendor Relationship as a Helping Relationship” Western Decision Science Institute presentation.
   Google Scholar
• Harris, M. and L. Huang (1973), “Competence and Helping", Journal of Social Psychology, 89, 203–210.
   Web of Science ®Google Scholar
• Heckman, R. L. (1993), “Customer Satisfaction with Vendor-Provided Information Services: Antecedents and Behavioral Consequences of User Attitudes", doctoral dissertation, U. of Pittsburgh
   Google Scholar
• Heckman, R. L. and A. Guskey (1994), “Antecedents of Relationship Behaviors in Information System Outsourcing Agreements”, Relationship Marketing Conference.
   Google Scholar
• Heckman, R. L. and W. King (1994) “Behavioral Indicators of Customer Satisfaction with Vendor Provided Informant Services”, Proceedings of the Fifteenth International Conference on Information Systems.
   Google Scholar
• Heide, J. B. and G. John (1990), “Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships", Journal of Marketing Research, 27, 24–36.
   Web of Science ®Google Scholar
• Higie, R. and L. Feick (1988), “Enduring Involvement: Conceptualization and Measurement Issues", in Advances in Consumer Research, T. Srull, ed., 16, 690–696.
   Google Scholar
• Holmes, J. H. and T. A. Hanzlick (1988), “Consumer Satisfaction and Intended Word-of Mouth", in Proceedings of the 1988 Conference of the American Academy of Advertising, J. D. Leckenby, ed., 79–82.
   Google Scholar
• Howard, J. (1989), Buyer Behavior in Marketing Strategy, Prentice Hall, Engelewood Cliffs, NJ.
   Google Scholar
• Huberty, C. (1984), “Issues in Use and Interpretation on Discriminant Analysis”, Psychological Bulletin, 95 (1), 156–171.
   Web of Science ®Google Scholar
• Hunt, S. (1991), Modem Marketing Theory: Critical Issues in the Philosophy of Marketing Science, South-West Publishing, Cincinnati.
   Google Scholar
• Kazdin, A. and J. H. Bryan (1971), “Competence and Volunteering”, Journal of Experimental Social Psychology, 7, 87–97.
   Web of Science ®Google Scholar
• Krugman, H.E. (1965), “The Impact of Television Advertising: Learning Without Involvement", Public Opinion Quarterly, 29, 349–356.
   Web of Science ®Google Scholar
• McCort, J. Daniel (1993), “A Framework for Evaluating the Relational Extent of a Relationship Marketing Strategy in Nonprofit Organizations,” in American Marketing Association Summer Educators’ Proceedings, D. Cravens and P. Dickson, eds., 409–416.
   Google Scholar
• McKenna, R. (1991), “Marketing is Everything", Harvard Business Review, (January/February), 65–79.
   Google Scholar
• Midlarsky, E. (1984), “Competence and Helping Notes Toward a Model", in Development & Maintenance of Prosocial Behavior, New York: Plenum Press, 291–309.
   Google Scholar
• Morgan, R. M. and S. D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 50 (3), 20–38.
   Google Scholar
• Myers, J.H. and T.S. Robertson (1972), “Dimensions of Opinion Leadership", Journal of Marketing Research, 9, 41–46.
   Web of Science ®Google Scholar
• Organ, D. (1988), Organizational Citizenship Behavior, Lexington Books, Lexington, MA.
   Google Scholar
• Pearson, M. M., G. Stoops, and G. Gessner (1992), “Deflection Flagging: A Customer Retention Strategy” in Connect with Success, Proceedings AMA International Collegiate Conference, M. F. Diriker, ed., 77–85.
   Google Scholar
• Pierce, R.A. (1975), “Measures of Values", ETS Test Collection, Princeton, NJ.
   Google Scholar
• Price, L., L. Feick, and A. Guskey (1995), “Everyday Market Helping Behavior”, Journal of Public Policy and Marketing, 14 (2), 255–266.
   Web of Science ®Google Scholar
• Richins, M. and T. Root-Shaffer (1988), “The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit", in Advances in Consumer Research, M. J. Houston, ed., 15, 32–36.
   Google Scholar
• Rudner, R.S. (1966), Philosophy of Social Science, Prentice-Hall, Englewood Clifls, NJ.
   Google Scholar
• Schwartz, S.H. and J.A. Howard (1981), “A Normative Decision Making Model of Altruism", in Altruism and Helping Behavior, Social, Personality, and Development Perspectives, J.P. Rushton and R.M. Sorrentino, eds., NJ: Erlbaum Assoc., Inc., 189–211.
   Google Scholar
• Sheth, J. (1993), “Academic Perspectives on Relationship Marketing", plenary session, AMA Summer Educators’ Conference, Boston, MA.
   Google Scholar
• Summers, J.O. (1970), “The Identity of Women’s Clothing, Fashion Opinion Leaders", J. of Marketing Research, 7, 178–185.
   Web of Science ®Google Scholar
• Tigert, D., L. Ring, and C. King (1976), “Fashion Involvement and Buying Behavior: A Methodological Study", Advances in Consumer Research, 6, 332–334.
   Google Scholar
• Webster, F. E. (1992), “The Changing Role of Marketing in the Corporation", Journal of Marketing, 56 (4), 1–17.
   Web of Science ®Google Scholar
• Zaichkowsky, J. (1985), “Measuring the Involvement Construct”, Journal of Consumer Research, 12, 341–352.
   Web of Science ®Google Scholar