References
- Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
- Ajzen, I. (2002). Residual effects of past on later behavior: Habituation and reasoned action perspectives. Personality and Social Psychology Review, 6(2), 107–122. https://doi.org/10.1207/S15327957PSPR0602_02
- Allied Market Research (2018), Gift Cards Market by Functional Attribute (Open Loop and Closed Loop) and Industry Vertical (Retail and Corporate Institutions): Global Opportunity Analysis and Industry Forecast, 2016-2023. https://www.alliedmarketresearch.com/gift-cards-market
- Austin, C., & Huang, L. (2012). First choice? last resort? Social risks and gift card selection. Journal of Marketing Theory & Practice, 20(3), 293–306. https://doi.org/10.2753/MTP1069-6679200304
- Beatty, S., Yoon, M., Grunert, S. C., & Helgeson, J. G. (1996). An examination of gift-giving behaviors and personal values in four countries. In C. Otnes & R. F. Beltramini (Eds.), Gift giving: A research anthology. University Popular Press, 19–36.
- Beatty, S. E., Kahle, L. R., Utsey, M., & Keown, C. (1993). Gift-giving behaviors in the United States and Japan: A personal values perspective. Journal of International Consumer Marketing, 6(1), 49–66. https://doi.org/10.1300/J046v06n01_04
- Belk, R. W. (1975). Situational variables in consumer behavior. Journal of Consumer Research, 2(December), 157–164. https://doi.org/10.1086/208627
- Bhagwat, Y. (2015). Examining a customer relationship management strategy: The antecedents and consequences of gift-giving behavior [unpublished doctoral dissertation]. Georgia State University.
- Buhrmester, M., Kwang, T., & Gosling, S. D. (2011). Amazon’s mechanical turk: A new source of inexpensive, yet high-quality, data? Perspectives on Psychological Science: A Journal of the Association for Psychological Science, 6(1), 3–5. https://doi.org/10.1177/1745691610393980
- Caplow, T. (1982). Christmas Gifts and Kin Networks. American Sociological Review, 47(June), 383–392. https://doi.org/10.2307/2094994
- Cheal, D. (1988). The Gift Exchange. Routledge.
- Covert, J. (2007, September 19). Retailers push gift cards. Wall Street Journal. http://online.wsj.com/news/articles/SB119017076494332119
- Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift purchases as catalysts for strengthening customer-brand relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
- Esipova, N., Pugliese, A., & Ray, J. (2013, May 15). 381 million adults worldwide migrate within countries: U.S. One of the most mobile countries in the world. Gallup. https://news.gallup.com/poll/162488/381-million-adults-worldwide-migrate-within-countries.aspx
- Festinger, L., Schachter, S., & Back, K. (1950). The spatial ecology of group formation. In L. Festinger, S. Schachter, & K. Back (Eds.), Social pressures in informal group: A study of human factors in housing. Stanford University Press, 141–161.
- Finney, M. (2018, December 18). Gift Card Trends You Need to Know About. ABC 7 News.com. https://abc7news.com/shopping/gift-card-trends-you-need-to-know-about/4924271
- Fisher, E., & Arnold, S. J. (1990). More than a labor of love: Gender roles and Christmas gift shopping. Journal of Consumer Research, 17(3), 333–345. https://doi.org/10.1086/208561
- Groenfeldt, T. (2014, April 16). Prepaid Cards to Hit $200 Billion in Merchant Sales in 2014. Forbes, Inc. https://www.forbes.com/sites/tomgroenfeldt/2014/04/16/prepaid-cards-to-hit-200-billion-in-merchant-sales-in-2012/#24de65016ad9
- Gunasti, K., & Baskin, E. (2018). Is a $200 Nordstrom gift card worth more or less than a $200 gap gift card? The asymmetric valuations of luxury gift cards. Journal of Retailing, 94(4), 380–392. https://doi.org/10.1016/j.jretai.2018.07.002
- Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Latham, R. L. (2010). Multivariate data analysis (7th ed.). Prentice Hall.
- Hoffman, J. (2014, December 23). Think you found the perfect gift? Think again. The New York Times. https://well.blogs.nytimes.com/2014/12/23/shopping-for-the-perfect-gift-dont-sweat-it/
- Horne, D. R. (2007). Gift cards: Disclosure one step removed. Journal of Consumer Affairs, 41(2), 341–350. https://doi.org/10.1111/j.1745-6606.2007.00084.x
- Izzo, P. (2011, December 24). Number of the week: Billions in gift cards go unspent. Wall Street Journal. Dow Jones & Co. http://blogs.wsj.com/economics/2011/12/24/number-of-the-week-billions-in-gift-cards-go-unspent/
- Joy, A. (2001). Gift giving in Hong Kong and the continuum of social ties. Journal of Consumer Research, 2(28), 239–256. https://doi.org/10.1086/322900
- Kees, J., Berry, C., Burton, S., & Sheehan, K. (2017). An analysis of data quality: Professional panels, student subject pools, and amazon’s mechanical turk. Journal of Advertising, 46(1), 141–155. https://doi.org/10.1080/00913367.2016.1269304
- Mason, W., & Suri, S. (2012). Conducting behavioral research on amazon’s mechanical turk. Behavior Research Methods, 44(1), 1–23. https://doi.org/10.3758/s13428-011-0124-6
- NRF (2019). Holiday 2019 Consumer Trends. National Retail Federation. https://nrf.com/insights/holiday-and-seasonal-trends/winter-holidays
- NRF (2020). Graduation Season Data Center. National Retail Federation. https://nrf.com/insights/holiday-and-seasonal-trends/graduation/graduation-season-data-center
- Offenberg, J. P. (2007). Markets: Gift cards. Journal of Economic Perspectives, 21(2), 227–238. https://doi.org/10.1257/jep.21.2.227
- Otnes, C., Lowrey, T. M., & Kim, Y. C. (1993). Gift selection for easy and difficult recipients: A social roles interpretation. Journal of Consumer Research, 20(2), 229–243. https://doi.org/10.1086/209345
- Otnes, C., & McGrath, M. A. (2001). Perceptions and realities of male shopping behavior. Journal of Retailing, 77(1), 54–74. https://doi.org/10.1016/S0022-4359(00)00047-6
- Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., & Kardes, F. R. (2009). The role of customer gratification in relationship marketing. Journal of Marketing, 73(September), 1–18. https://doi.org/10.1509/jmkg.73.5.1
- Palmer, S., (2014, November 28). The Psychology behind Gift Card Giving. The Palmer Group. https://www.shellypalmer.com/2014/11/the-psychology-behind-gift-card-giving/
- Pillai, R. G., & Krishnakumar, S. (2019). Elucidating the emotional and relational aspects of gift giving. Journal of Business Research, 101(August), 194–202. https://doi.org/10.1016/j.jbusres.2019.03.037
- Punj, G., & Stewart, D. W. (1983). An interaction framework of consumer decision making. Journal of Consumer Research, 10(September), 181–196. https://doi.org/10.1086/208958
- Sarkar, S., & Bose, A. S. (2019). Gift-selection for close recipients: How perceived similarity of preferences affect giver’s attitude. Journal of Consumer Marketing, 36(1), 24–32. https://doi.org/10.1108/JCM-12-2017-2473
- Savitz, E. (2012, January 2). Wrapp: Zennstrom-Backed Startup Reinvents the Gift Card. Forbes, Inc. http://www.forbes.com/sites/ericsavitz/2012/01/02/wrapp-zennstrom-backed-startup-reinvents-the-gift-card/
- Schwartz, B. (1967). The social psychology of the gift. American Journal of Sociology, 73(January), 1–11. https://doi.org/10.1086/224432
- Steinkamp, C. L., & Wallendorf, M. (1991). Beyond wrapping paper: The roles of gift receipt in constituting household production, pooling and redistribution, transmission and reproduction. Family/Household Production and Consumption Behavior Conference, University of CA, Irvine, CA.
- Tuten, T. L., & Kiecker, P. (2009). The perfect gift card: An exploration of teenagers’ gift card associations. Psychology & Marketing, 26(1), 67–90. https://doi.org/10.1002/mar.20262
- Valentin, E. K., & Allred, A. T. (2012). Giving and getting gift cards. Journal of Consumer Marketing, 29(4), 271–279. https://doi.org/10.1108/07363761211237344
- Vanhamme, J., Lindgreen, A., & Beverland, M. (2021). The paradox of surprise: Empirical evidence about surprising gifts received and given by close relations. European Journal of Marketing, 55(2), 618–646. https://doi.org/10.1108/EJM-03-2019-0277
- Wallace, D. S., Paulson, R. M., Lord, C. G., & Bond, C. F., Jr. (2005). Which behaviors do attitude predict? Meta-analyzing the effects of social pressure and perceived difficulty. Review of General Psychology, 9(3), 214–227. https://doi.org/10.1037/1089-2680.9.3.214
- Ward, M. K., & Broniarczyk, S. M. (2016). Ask and you shall (not) receive: Close friends prioritize relational signaling over recipient preferences in their gift choices. Journal of Marketing Research, 53(6), 1001–1018. https://doi.org/10.1509/jmr.13.0537