537
Views
1
CrossRef citations to date
0
Altmetric
Research Article

Why own when you can access? Motivations for engaging in collaborative consumption

ORCID Icon, & ORCID Icon

References

  • Aguirre-Rodriguez, A., Bóveda-Lambie, A. M., & Miniard, P. W. (2015). The impact of consumer avatars in internet retailing on self-congruity with brands. Marketing Letters, 26(4), 631–641. https://doi.org/10.1007/s11002-014-9296-z
  • Albinsson, P. A., Perera, B. Y., Nafees, L., & Burman, B. (2019). Collaborative consumption usage in the US and India: An exploratory study. Journal of Marketing Theory and Practice, 27(4), 390–412. https://doi.org/10.1080/10696679.2019.1644956
  • Antón, C., Camarero, C., & Rodríguez, J. (2013). Usefulness, enjoyment, and self‐image congruence: The adoption of e‐book readers. Psychology & Marketing, 30(4), 372–384. https://doi.org/10.1002/mar.20612
  • Barbosa, B., & Fonseca, I. (2019). A phenomenological approach to the collaborative consumer. Journal of Consumer Marketing, 36(6), 705–714. https://doi.org/10.1108/JCM-11-2017-2468
  • Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  • Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219–227. https://doi.org/10.1016/j.jbusres.2017.05.004
  • Bergkvist, L., & Rossiter, J. R. (2007, May). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184. https://doi.org/10.1509/jmkr.44.2.175
  • Bhardi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881–898. https://doi.org/10.1086/666376
  • Bhardi, F., & Eckhardt, G. M. (2017). Liquid consumption. Journal of Consumer Research, 44(3), 582–597. https://doi.org/10.1093/jcr/ucx050
  • Bolton, D. L., & Lane, M. D. (2012). Individual entrepreneurial orientation: Development of a measurement instrument. Education+ Training, 54(2/3), 219–233. https://doi.org/10.1108/00400911211210314
  • Cho, J. (2006). The mechanism of trust and distrust formation and their relational outcomes. Journal of Retailing, 82(1), 25–35. https://doi.org/10.1016/j.jretai.2005.11.002
  • Craggs, R. (2017). Sharing economy statistics that will surprise you. Condé Nast Traveler Retrieved March 25, 2021, from https://www.cntraveler.com/story/sharing-economy-statistics-that-will-surprise-you
  • Cronin, J. J., Jr, Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
  • Dillman, D. A. (1978). Mail and telephone surveys: The total design method (Vol. 19). Wiley.
  • Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307–319. https://doi.org/10.1177/002224379102800305
  • Dolich, I. J. (1969). Congruence relationships between self-images and product brands. Journal of Marketing Research, 6(1), 80–84. https://doi.org/10.1177/002224376900600109
  • Doney, P. M., Barry, J. M., & Abratt, R. (2007). Trust determinants and outcomes in global B2B services. European Journal of Marketing, 41(9/10), 1096–1116. https://doi.org/10.1108/03090560710773363
  • Drolet, A. L., & Morrison, D. G. (2001, February). Do we really need multiple-item measures in service research? Journal of Service Research, 3(3), 196–204. https://doi.org/10.1177/109467050133001
  • Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice, 7(3), 41–52. https://doi.org/10.1080/10696679.1999.11501839
  • Ert, E., & Fleischer, A. (2020). What do Airbnb hosts reveal by posting photographs online and how does it affect their perceived trustworthiness? Psychology & Marketing, 37(5), 630–640. https://doi.org/10.1002/mar.21297
  • Ertz, M., Durif, F., Lecompte, A., & Boivin, C. (2018). Does “sharing” mean “socially responsible consuming? Exploration of the relationship between collaborative consumption and socially responsible consumption. Journal of Consumer Marketing, 35(4), 392–402. https://doi.org/10.1108/JCM-09-2016-1941
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Gerbing, D. W., & Anderson, J. C. (1992). Monte carlo evaluations of goodness of fit indices for structural equation models. Sociological Methods & Research, 21(2), 132–160. https://doi.org/10.1177/0049124192021002002
  • Gleim, M. R., Johnson, C. M., & Lawson, S. J. (2019). Sharers and sellers: A multi-group examination of gig economy workers’ perceptions. Journal of Business Research, 98, 142–152. https://doi.org/10.1016/j.jbusres.2019.01.041
  • Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013). Against the green: A multi-method examination of the barriers to green consumption. Journal of Retailing, 89(1), 44–61. https://doi.org/10.1016/j.jretai.2012.10.001
  • Good, M. C., & Hyman, M. R. (2020). ‘Fear of missing out’: Antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice, 28(3), 330–341. https://doi.org/10.1080/10696679.2020.1766359
  • Graeff, T. R. (1996). Image congruence effects on product evaluations: The role of self‐monitoring and public/private consumption. Psychology & Marketing, 13(5), 481–499. https://doi.org/10.1002/(SICI)1520-6793(199608)13:5<481::AID-MAR3>3.0.CO;2-5
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (2nd ed.). Guilford Press.
  • HBS Working Knowledge. (2018). The Airbnb effect: Cheaper rooms for travelers, less revenue for hotels. Retrieved April 7, 2021, from https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/
  • Hofmann, E., Hartl, B., & Penz, E. (2017). Power versus trust – What matters more in collaborative consumption? Journal of Services Marketing, 31(6), 589–603. https://doi.org/10.1108/JSM-09-2015-0279
  • Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685–691. https://doi.org/10.1016/j.jbusres.2011.03.015
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
  • Huber, F., Eisele, A., & Meyer, F. (2018). The role of actual, ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brands. Psychology & Marketing, 35(1), 47–63. https://doi.org/10.1002/mar.21070
  • Jamal, A., & Al-Marri, M. (2007). Exploring the effect of self-image congruence and brand preference on satisfaction: The role of expertise. Journal of Marketing Management, 23(7–8), 613–629. https://doi.org/10.1362/026725707X2266
  • Jamal, A., & Goode, M. M. (2001). Consumers and brands: A study of the impact of self‐image congruence on brand preference and satisfaction. Marketing Intelligence & Planning, 19(7), 482–492. https://doi.org/10.1108/02634500110408286
  • Johnson, S. D. (1999). Perceived commerciality of direct selling parties. In S. P. Brown & D. Sudharshan (Eds.), 1999 AMA educators’ proceedings: Enhancing knowledge development in marketing (Vol. 10, pp. 9–17). American Marketing Association.
  • Kang, S., & Na, Y. K. (2020). Effects of strategy characteristics for sustainable competitive advantage in sharing economy businesses on creating shared value and performance. Sustainability, 12(4), 1397–1417. https://doi.org/10.3390/su12041397
  • Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955–964. https://doi.org/10.1016/j.jbusres.2006.06.001
  • Laverie, D. A., Kleine, R. E., III, & Kleine, S. S. (2002). Reexamination and extension of Kleine, Kleine, and Kernan’s social identity model of mundane consumption: The mediating role of the appraisal process. Journal of Consumer Research, 28(4), 659–669. https://doi.org/10.1086/338208
  • Lawson, S. J., Gleim, M. R., & Hartline, M. D. (2021). Decisions, decisions: variations in decision-making for access-based consumption. Journal of Marketing Theory and Practice, 29(3), 358–374. https://doi.org/10.1080/10696679.2020.1855990
  • Lawson, S. J., Gleim, M. R., Perren, R., & Hwang, J. (2016). Freedom from ownership: An exploration of access-based consumption. Journal of Business Research, 69(8), 2615–2623. https://doi.org/10.1016/j.jbusres.2016.04.021
  • Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology, 86(1), 114–121. https://doi.org/10.1037/0021-9010.86.1.114
  • Lutz, C., & Newlands, G. (2018). Consumer segmentation within the sharing economy: The case of Airbnb. Journal of Business Research, 88, 187–196. https://doi.org/10.1016/j.jbusres.2018.03.019
  • Melnyk, V., van Herpen, E., & Trijp, H. (2010). The influence of social norms in consumer decision making: A meta-analysis. In M. C. Campbell, J. Inman, & R. Pieters (Eds.), NA - Advances in Consumer Research (Vol. 37, pp. 463–464). Advances in Consumer Research. https://www.acrwebsite.org/volumes/15187/volumes/v37/NA-37
  • Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
  • Moriuchi, E. (2020). Social credit effect in a sharing economy: A theory of mind and prisoner’s dilemma game theory perspective on the two‐way review and rating system. Psychology & Marketing, 37(5), 641–662. https://doi.org/10.1002/mar.21301
  • Nunnally, J. (1978). Psychometric methods. McGraw Hill.
  • Oliver, R. L., & Swan, J. E. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach. Journal of Marketing, 53(2), 21–35. https://doi.org/10.1177/002224298905300202
  • Olivero, N., & Lunt, P. (2004). Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control. Journal of Economic Psychology, 25(2), 243–262. https://doi.org/10.1016/S0167-4870(02)00172-1
  • Perren, R., Stewart, K., & Satornino, C. B. (2019). Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets. Journal of Consumer Marketing, 36(3), 366–378. https://doi.org/10.1108/JCM-03-2018-2625
  • Petrescu, M. (2013). Marketing research using single-item indicators in structural equation models. Journal of Marketing Analytics, 1(2), 99–117. https://doi.org/10.1057/jma.2013.7
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
  • Punj, G., & Stewart, D. W. (1983). Cluster analysis in marketing research: Review and suggestions for application. Journal of Marketing Research, 20(2), 134–148. https://doi.org/10.1177/002224378302000204
  • Reed, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research in Marketing, 29(4), 310–321. https://doi.org/10.1016/j.ijresmar.2012.08.002
  • Reich, B. J., & Yuan, H. (2019). A shared understanding: Redefining “sharing” from a consumer perspective. Journal of Marketing Theory and Practice, 27(4), 430–444. https://doi.org/10.1080/10696679.2019.1644954
  • Sahin, O., & Nasir, S. (2021). The effects of status consumption and conspicuous consumption on perceived symbolic status. Journal of Marketing Theory and Practice. Advance online publication. https://doi.org/10.1080/10696679.2021
  • Schaefers, T., Lawson, S. J., & Kukar-Kinney, M. (2016). How the burdens of ownership promote consumer usage of access-based services. Marketing Letters, 27(3), 569–577. https://doi.org/10.1007/s11002-015-9366-x
  • Sexton, S. E., & Sexton, A. L. (2014). Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides. Journal of Environmental Economics and Management, 67(3), 303-317. https://doi.org/10.1016/j.jeem.2013.11.004
  • Sharma, S. (1996). Applied multivariate techniques. John Wiley & Sons.
  • Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. https://doi.org/10.1509/jmkg.66.1.15.18449
  • Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300. https://doi.org/10.1086/208924
  • Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J., Chon, K., Claiborne, C. B., Johar, J. S., & Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229–241. https://doi.org/10.1177/0092070397253004
  • Smith, J. B. (1998). Buyer–seller relationships: Similarity, relationship management, and quality. Psychology & Marketing, 1(1), 3–21. https://doi.org/10.1002/(SICI)1520-6793(199801)15:1<3::AID-MAR2>3.0.CO;2-I
  • Smith, J. S., Gleim, M. R., Robinson, S. G., Kettinger, W. J., & Park, S. (2014). Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications. Journal of Service Research, 17(1), 85–101. https://doi.org/10.1177/1094670513501394
  • Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Smith, R. J. (2003). Mass-communicated prediction requests: Practical application and a cognitive dissonance explanation for self-prophecy. Journal of Marketing, 67(3), 47–62. https://doi.org/10.1509/jmkg.67.3.47.18659
  • Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity testing in marketing: An analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44(1), 119–134. https://doi.org/10.1007/s11747-015-0455-4
  • Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687–705. https://doi.org/10.1509/jmr.15.0204
  • Zhang, J. (2019). Listening to the consumer: Exploring review topics on Airbnb and their impact on listing performance. Journal of Marketing Theory and Practice, 27(4), 371–389. https://doi.org/10.1080/10696679.2019.1644953
  • Zhao, X., Lynch, J. G., Jr, & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.