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Book Reviews

Selling the American People: advertising, optimization, and the origins of adtech

edited by Lee McGuigan. Cambridge, MA: MIT Press, 2023, 348 pp., $50.00 (paperback), ISBN 9780262545440

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References

  • Bettig, R. (2002). The Frankfurt School and the political economy of communications. In J. T. Nealon & C. Irr (Eds.), Rethinking the Frankfurt school: Alternative legacies of cultural critique (pp. 81–94). Albany: SUNY.
  • Fuchs, C., & Mosco, V. (2015). Introduction: Marx is back—the importance of marxist theory and research for critical communication studies today. In C. Fuchs & V. Mosco (Eds.), Marx and the political economy of the media (pp. 1–22). Leiden: Brill.
  • Mansell, R. (2004). Political economy, power and new media. New Media and Society, 6(1), 96–105. doi:10.1177/1461444804039910
  • McGuigan, L. (2023). Selling the American people: Advertising, optimization, and the origins of adtech. Cambridge: MIT Press.
  • Meehan, E. R. (2002). Gendering the commodity audience: Critical media research, feminism, and political economy. In E. R. Meehan & E. Riordan (Eds.), Sex and money: Feminism and political economy in the media (pp. 209–222). Minneapolis: University of Minnesota Press.
  • Mosco, V. (1996). The political economy of communication: Rethinking and renewal. London: Sage.
  • Shade, L. R. (2014). ‘Give us bread, but give us roses’: Gender and labour in the digital economy. International Journal of Media and Cultural Politics, 10(2), 129–144. doi:10.1386/macp.10.2.129_1
  • Shepherd, T. (2014). Gendering the commodity audience in social media. In C. Carter, L. Steiner, & L. McLaughlin (Eds.), The Routledge companion to media and gender (pp. 157–167). London and New York: Routledge.
  • Wasko, J. (2014). The study of the political economy of the media in the twenty-first century. International Journal of Media and Cultural Politics, 10(3), 259–271. doi:10.1386/macp.10.3.259_1
  • Zuboff, S. (2018). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York City: PublicAffairs.

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