Avoiding a Knowledge Gap in a Multiethnic Statewide Social Marketing Campaign: Is Cultural Tailoring Sufficient?

References

• Bloom , P. N. , & Novelli , W. D. ( 1981 ). Problems and challenges in social marketing . Journal of Marketing , 45 , 79 – 88 .
   PubMed Web of Science ®Google Scholar
• Centers for Disease Control and Prevention . ( 2009 ). Social media at the CDC . Retrieved November 13, 2009, from http://www.cdc.gov/SocialMedia/index.html
   Google Scholar
• Della , L. J. , Eroglu , D. , Bernhardt , J. M. , Edgerton , E. , & Nall , J. ( 2008 ). Looking to the future of new media in health marketing: Deriving propositions based on traditional theories . Health Marketing Quarterly , 25 , 147 – 174 .
   PubMedGoogle Scholar
• Dzewaltowski , D. A. , Estabrooks , P. A. , & Glasgow , R. E. ( 2004 ). The future of physical activity behavior change research: What is needed to improve translation of research into health promotion practice? Exercise and Sport Science Reviews , 32 , 57 – 63 .
   PubMed Web of Science ®Google Scholar
• Ettema , J. S. , Brown , J. W. , & Luepker , R. V. ( 1983 ). Knowledge gap effects in a health information campaign . The Public Opinion Quarterly , 47 , 516 – 527 .
   PubMed Web of Science ®Google Scholar
• Finnigan , J. R. , & Viswanath , K. ( 2008 ). Communication theory and health behavior change: The media studies framework . In K. Glanz , B. K. Rimer , & K. Viswanath (Eds.), Health behavior and health education: Theory, research and practice ( , 4th ed. , pp. 363 – 387 ). San Francisco: Jossey-Bass .
   Google Scholar
• Fitzgibbon , M. L. , Gans , K. M. , Evans , W. D. , Viswanath , K. , Johnson-Taylor , W. L. , et al. . ( 2007 ). Communicating healthy eating: Lessons learned and future directions . Journal of Nutrition Education and Behavior , 39 (Suppl. 2) , 63 – 71 .
   Google Scholar
• Fox , K. F. A. , & Kotler , P. (1980). The marketing of social causes: The first ten years. Journal of Marketing , 44, 24–33.
   PubMed Web of Science ®Google Scholar
• Frisbie , W. P. , Cho , Y. , & Hummer , R. A. ( 2001 ). Immigration and the health of Asian and Pacific Islander adults in the United States . American Journal of Epidemiology , 153 , 372 – 380 .
   PubMed Web of Science ®Google Scholar
• Guttman , N. , Kegler , M. , & McLeroy , K. ( 1996 ). Health promotion paradoxes, antinomies and conundrums . Health Education Research , 11 , i – xiii .
   Web of Science ®Google Scholar
• Herie , M. , & Martin , G. W. ( 2002 ). Knowledge diffusion in social work: A new approach to bridging the gap . Social Work , 47 , 85 – 95 .
   PubMed Web of Science ®Google Scholar
• Herman , D. R. , Harrison , G. G. , & Jenks , E. ( 2006 ). Choices made by low-income women provided with an economic supplement for fresh fruit and vegetable purchase . Journal of the American Dietetic Association , 106 , 740 – 744 .
   PubMedGoogle Scholar
• Horrigan , J. ( 2009 ). Wireless Internet use . July 22, 2009 . Pew Internet American Life Project . Retrieved November 13, 2009, from http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
   Google Scholar
• Huhman , M. , Berkowitz , J. M. , Wong , F. L. , Prosper , E. , Gray , M. , et al. . ( 2008 ). The VERB campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents . American Journal of Preventive Medicine , 34 (Suppl. 6) , 194 – 209 .
   PubMed Web of Science ®Google Scholar
• Kotler , P. , & Zaltman , G. ( 1971 ). Social marketing: An approach to planned social change . Journal of Marketing , 35 , 3 – 12 .
   PubMed Web of Science ®Google Scholar
• Kropf , M. L. , Holben , D. H. , Holcomb , J. P. , & Anderson , H. ( 2007 ). Food security status and produce intake and special supplementary nutrition program for women, infants, and children and farmer's market nutrition program participants . Journal of the American Dietetic Association , 107 , 1903 – 1908 .
   PubMed Web of Science ®Google Scholar
• Maddock , J. E. , Marshall , C. , Nigg , C. R. , & Barnett , J. D. ( 2003 ). Development and first year results of a psychosocial surveillance system for chronic disease related health behaviors . Californian Journal of Health Promotion , 1 , 54 – 64 .
   Google Scholar
• Maddock , J. E. , Silbanuz , A. , & Reger-Nash , B. ( 2008 ). Formative research to develop a mass media campaign to increase physical activity and nutrition in a multiethnic state . Journal of Health Communication , 13 , 208 – 215 .
   PubMed Web of Science ®Google Scholar
• Maibach , E. W. , Rothschild , M. L. , & Novelli , W. D. ( 2002 ). Social marketing . In K. Glanz , B. K. Rimer , & K. Viswanath (Eds.), Health behavior and health education: Theory, research and practice ( , 3rd ed. , pp. 437 – 461 ). San Francisco : Jossey-Bass .
   Google Scholar
• Marcus , B. H. , Owen , N. , Forsyth , L. H. , Cavill , N. A. , & Fridinger , F. ( 1998 ). Physical activity interventions using mass media, print media, and information technology . American Journal of Preventive Medicine , 15 , 362 – 378 .
   PubMed Web of Science ®Google Scholar
• Mokdad , A. H. , Ford , E. S. , Bowman , B. A. , Dietz , W. H. , Vinicor , F. , et al. . ( 2003 ). Prevalence of obesity, diabetes, and obesity-related health risk factors in the United States, 2001 . Journal of the American Medical Association , 289 , 76 – 79 .
   PubMed Web of Science ®Google Scholar
• Niederdeppe , J. , Kuang , X. , Crock , B. , & Skelton , A. ( 2008 ). Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine , 67 , 1343 – 1355 .
   PubMed Web of Science ®Google Scholar
• Powell , K. E. , Kreuter , M. W. , Stephens , T. , Marti , B. , & Heinemann , L. ( 1991 ). The dimensions of health promotion applied to physical activity . Journal of Public Health Policy , 12 , 492 – 509 .
   PubMedGoogle Scholar
• Resnicow , K. , Braithwaite , R. , Ahluwalia , J. , & Baranowski , T. ( 1999 ). Cultural sensitivity in public health: Defined and demystified . Ethnicity and Disease , 9 , 10 – 21 .
   PubMedGoogle Scholar
• Resnicow , K. , Braithwaite , R. , Dilorio , C. , & Glanz , K. ( 2002 ). Applying theory to culturally diverse and unique populations . In K. Glanz , B. K. Rimer , & K. Viswanath (Eds.), Health behavior and health education: Theory, research and practice ( , 3rd ed. , pp. 485 – 509 ). San Francisco : Jossey-Bass .
   Google Scholar
• Roberts , D. F. , & Foehr , U. G. (2008). Trends in media use. Children and Electronic Media: The Future of Children , 18, 11–37.
   PubMed Web of Science ®Google Scholar
• Robertson , L. M. , Douglas , F. , Ladbrook , A. , Reid , G. , & van Teijlingen , E. ( 2008 , July 3 ). What works with men? A systematic review of health promoting interventions targeting men . BMC Health Services Research , 8 , 141 .
   PubMed Web of Science ®Google Scholar
• Rothschild , M. L. ( 1979 ). Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap . Journal of Marketing , 43 , 11 – 20 .
   PubMed Web of Science ®Google Scholar
• Snyder , L. B. ( 2007 ). Health communication campaigns and their impact on behavior . Journal of Nutrition Education and Behavior , 39 (Suppl. 2) , 32 – 40 .
   Google Scholar
• Sorensen , G. , Barbeau , E. , Hunt , M. K. , & Emmons , K. ( 2004 ). Reducing social disparities in tobacco use: A social-contextual model for reducing tobacco use among blue-collar workers . American Journal of Public Health , 94 , 230 – 239 .
   PubMed Web of Science ®Google Scholar
• Sorenson , C. A. , Wood , B. , & Prince , E. W. ( 2003 ). Race & ethnicity data: Developing a common language for public health surveillance in Hawaii . California Journal of Health Promotion , 1 , 91 – 104 .
   Google Scholar
• Tichenor , P. J. , Donohue , G. A. , & Olien , C. N. ( 1970 ). Mass media flow and differential growth in knowledge . Public Opinion Quarterly , 34 , 159 – 170 .
   Web of Science ®Google Scholar
• Viswanath , K. , & Finnigan , J. R. ( 1996 ). The knowledge gap hypothesis: Twenty-five years later . In B. Burleson (Ed.), Communication yearbook ( Vol. 19 , pp. 187 – 227 ). Thousand Oaks , CA : Sage .
   Google Scholar
• Wolf , R. L. , Lepore , S. J. , Vandergrift , J. L. , Basch , C. E. , & Yaroch , A. L. ( 2009 ). Tailored telephone education to promote awareness and adoption of fruit and vegetable recommendations among urban and mostly immigrant black men: A randomized controlled trial . Preventive Medicine , 48 , 32 – 38 .
   PubMed Web of Science ®Google Scholar
• Yancey , K. A. , Ory , M. G. , & Davis , S. M. ( 2006 ). Dissemination of physical activity promotion interventions in underserved populations . American Journal of Preventive Medicine , 31 (Suppl. 4) , 83 – 91 .
   Google Scholar
• U.S. Census Bureau. ( 2007 ). American Community Surveys 2007 . Retrieved May 1, 2009, from http://factfinder.census.gov
   Google Scholar
• U.S. Department of Health and Human Services. ( 2000 ). Healthy People 2010: Understanding and improving health . Washington , DC : Office of Disease Prevention and Health Promotion .
   Google Scholar
• U.S. Department of Health and Human Services, U.S. Preventive Services Task Force . ( 2006 ). Guide to clinical preventive services . Retrieved July 12, 2009, from http://www.ahrq.gov/clinic/pocketgd.pdf
   Google Scholar