References
- Bell, R. A., Kravitz, R. L., & Wilkies, M. S. (1999). Direct-to-consumer prescription drug advertising and the public. Journal of General Internal Medicine, 14, 651–657. doi:10.1046/j.1525-1497.1999.01049.x
- Biedrzycki, B.A. (2011). Factors and outcomes of decision-making for cancer clinical trial participation. Oncology Nursing Forum, 38, 542–552.
- Cole, C. A., & Balasubramanian, S. K. (1993). Age differences in consumers’ search for information: Public policy implications. Journal of Consumer Research, 20, 157–169. doi:10.1086/jcr.1993.20.issue-1
- Davis, T. C., Federman, A. D., & Wolf, M. S. (2009). Improving patient understanding of prescription drug label instructions. Journal of General Internal Medicine, 24, 57–62. doi:10.1007/s11606-008-0833-4
- Dennis, M. (2010). KnowledgePanel: Processes and procedures contributing to sample representativeness and tests for self-selection bias. Retrieved from http://www.knowledgenetworks.com/ganp/docs/KnowledgePanelR-Statistical-Methods-Note.pdf
- Dodds, R. E., Tseelon, E., & Weitkamp, E. L. C. (2008). Making sense of scientific claims in advertising: A study of scientifically aware consumers. Public Understanding of Science, 17, 211–230. doi:10.1177/0963662506065559
- Finucane, M. L., Alhakami, A., Slovic, P., & Johnson, S. M. (2000). The affect heuristic in judgments of risks and benefits. Journal of Behavioral Decision Making, 13, 1–17. doi:10.1002/(ISSN)1099-0771
- Institute of Medicine. (2014). Health literacy and numeracy: Workshop summary. Washington, DC: The National Academies Press. Retrieved from http://www.nap.edu/catalog.php?record_id=18660
- Kaphingst, K. A., DeJong, W., Rudd, R. E., & Daltroy, L. H. (2004). A content analysis of direct-to-consumer television prescription drug advertisements. Journal of Health Communication, 9, 515–528. doi:10.1080/10810730490882586
- Kobak, K. A., & Reynolds, W. M. (1999). Hamilton Depression Inventory. In M. E. Maruish (Ed.), The use of psychological testing for treatment planning and outcomes assessment (2nd ed., pp. 935–969). Mahwah, NJ: Erlbaum.
- Kruger, J., & Dunning, D. (1999). Unskilled and unaware of it: How difficulties in recognizing one’s own incompetence leads to inflated self-assessments. Journal of Personality and Social Psychology, 77, 1121–1134. doi:10.1037/0022-3514.77.6.1121
- Mack, J. (2014). Pharma promotional spending in 2013. Pharma Marketing News, 13(5). Retrieved from http://www.pharma-mkting.com/news/pmnews1305-article01.pdf
- Millman, J. (2015, March 23). It’s true. Drug companies are bombarding your TV with more ads than ever. The Washington Post. Retrieved from https://www.washingtonpost.com/news/wonk/wp/2015/03/23/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever/
- O’Donoghue, A. C., Sullivan, H. W., Aikin, K. J., Chowdhury, D., Moultrie, R. R., & Rupert, D. J. (2014). Presenting efficacy information in direct-to-consumer prescription drug advertisements. Patient Education and Counseling, 95, 271–280. doi:10.1016/j.pec.2013.12.010
- Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123–205.
- Schwartz, L. M., & Woloshin, S. (2011). Communicating uncertainties about prescription drugs to the public: A national randomized trial. Annals of Internal Medicine, 171, 1463–1468. doi:10.1001/archinternmed.2011.396
- Schwartz, L. M., Woloshin, S., & Welch, H. G. (2009). Using a drug facts box to communicate drug benefits and harms: Two randomized trials. Annals of Internal Medicine, 150, 516–527. doi:10.7326/0003-4819-150-8-200904210-00106
- Shiffman, S., Gerlach, K. K., Sembower, M. A., & Rohay, J. M. (2011). Consumer understanding of prescription drug information: An illustration using an antidepressant medication. Annals of Pharmacotherapy, 45, 452–458. doi:10.1345/aph.1P477
- Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G. (2007). The affect heuristic. European Journal of Operational Research, 177, 1333–1352. doi:10.1016/j.ejor.2005.04.006
- Slovic, P., & Peters, E. (2006). Risk perception and affect. Current Directions in Psychological Science, 15, 322–325. doi:10.1111/cdir.2006.15.issue-6
- U.S. Food and Drug Administration. (1999). Guidance for industry: Consumer-directed broadcast advertisements. Retrieved from http://www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/default.htm
- U.S. Food and Drug Administration (FDA) Prescription Drug Advertising Regulations, 21 C.F.R. § 202.1 (2014).
- Williams, M. V., Parker, R. M., Baker, D. W., Parikh, N. S., Pitkin, K., Coates, W. C., & Nurss, J. R. (1995). Inadequate functional health literacy among patients at two public hospitals. Journal of the American Medical Association, 274, 1677–1682. doi:10.1001/jama.1995.03530210031026
- Williams, P. A., O’Donoghue, A. C., Sullivan, H. W., Willoughby, J. F., Squire, C., Parvanta, S., & Betts, K. R. (2016). Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising. Patient Education and Counseling, 99, 583–590. doi:10.1016/j.pec.2015.10.019
- Woloshin, S., & Schwartz, L. M. (2011). Communicating the benefits and harms of treatment. Annals of Internal Medicine, 155, 87–96. doi:10.7326/0003-4819-155-2-201107190-00004