Harnessing Youth and Young Adult Culture: Improving the Reach and Engagement of the truth® Campaign

References

• AdWeek. (2014). New legacy ads trade anger for empowerment: 1st work from 72 and Sunny is tagged “Finish It”. Retrieved from http://www.adweek.com/news/advertising-branding/new-legacy-ads-trade-anger-empowerment-159432
   Google Scholar
• Ajzen, I. (2011). Theory of planned behavior. In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438–459). Thousand Oaks, CA: Sage.
   Google Scholar
• American Press Institute. (2015). How people use Twitter in general. Retrieved from https://www.americanpressinstitute.org/publications/reports/survey-research/how-people-use-twitter-in-general/
   Google Scholar
• Biener, L. (2002). Anti-tobacco advertisements by Massachusetts and Philip Morris: What teenagers think. Tobacco Control, 11(Suppl 2), ii43–ii46.
   PubMed Web of Science ®Google Scholar
• Boulay, M., Storey, J. D., & Sood, S. (2002). Indirect exposure to a family planning mass media campaign in Nepal. Journal of Health Communication, 7(5), 379–399. doi:10.1080/10810730290001774
   PubMed Web of Science ®Google Scholar
• Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness, 6(1), 117.
   Google Scholar
• Centers for Disease Control and Prevention. (2014). Best practices for comprehensive tobacco control programs: Mass-reach health communication interventions. Atlanta, GA: Author.
   Google Scholar
• Davis, R. M., Gilpin, E. A., Loken, B., Viswanath, K., & Wakefield, M. A. (2008). The role of the media in promoting and reducing tobacco use. Bethesda, MD: National Cancer Institute. NCI Tobacco Control Monograph Series No. 19.
   Google Scholar
• Emery, S. L., Szczypka, G., Abril, E. P., Kim, Y., & Vera, L. (2014). Are you scared yet? Evaluating fear appeal messages in tweets about the tips campaign. Journal of Communication, 64(2), 278–295. doi:10.1111/jcom.2014.64.issue-2
   PubMed Web of Science ®Google Scholar
• Evans, W. D. (2008). Social marketing campaigns and children’s media use. The Future of Children, 18(1), 181–203. doi:10.1353/foc.0.0009
   PubMed Web of Science ®Google Scholar
• Farrelly, M. C., Davis, K. C., Haviland, M. L., Messeri, P., & Healton, C. G. (2005). Evidence of a dose—Response relationship between “truth” antismoking Ads and youth smoking prevalence. American Journal of Public Health, 95(3), 425–431. doi:10.2105/AJPH.2004.049692
   PubMed Web of Science ®Google Scholar
• Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L. (2002). Getting to the truth: Evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92, 901–907. doi:10.2105/AJPH.92.6.901
   PubMed Web of Science ®Google Scholar
• Farrelly, M. C., Nonnemaker, J., Davis, K. C., & Hussin, A. (2009). The influence of the national truth® campaign on smoking initiation. American Journal of Preventive Medicine, 36(5), 379–384. doi:10.1016/j.amepre.2009.01.019
   PubMed Web of Science ®Google Scholar
• Fishbein, M., & Cappella, J. N. (2006). The role of theory in developing effective health communications. Journal of Communication, 56(Suppl 1), S1–S17. doi:10.1111/jcom.2006.56.issue-s1
   Web of Science ®Google Scholar
• Greenwood, S., Perrin, A., & Duggard, M. (2016). Social media update 2016. Retrieved from http://www.pewinternet.org/2016/11/11/social-media-update-2016/
   Google Scholar
• Hornik, R., & Woolf, K. D. (1999). Using cross-sectional surveys to plan message strategies. Social Marketing Quarterly, 5(2), 34–41. doi:10.1080/15245004.1999.9961044
   Google Scholar
• Hornik, R., & Yanovitzky, I. (2003). Using theory to design evaluations of communication campaigns: The case of the national youth anti drug media campaign. Communication Theory, 13(2), 204–224. doi:10.1111/comt.2003.13.issue-2
   PubMed Web of Science ®Google Scholar
• Hornik, R. C. (2002). Exposure: Theory and evidence about all the ways it matters. Social Marketing Quarterly, 8(3), 31–37. doi:10.1080/15245000214135
   Google Scholar
• Hwang, Y. (2010). Social diffusion of campaign effects: Campaign-generated interpersonal communication as a mediator of antitobacco campaign effects. Communication Research, 39 (1), 120–141.
   Web of Science ®Google Scholar
• Kim, J.-W., Freling, T. H., & Grisaffe, D. B. (2013). The secret sauce for super bowl advertising. Journal of Advertising Research, 53(2), 134–149. doi:10.2501/JAR-53-2-134-149
   Web of Science ®Google Scholar
• Lenhart, A. (2015). Teens, social media, & technology: Overview 2015 [Press release]. Retrieved from http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
   Google Scholar
• McMillan, B., & Conner, M. (2003). Using the theory of planned behaviour to understand alcohol and tobacco use in students. Psychology, Health & Medicine, 8(3), 317–328. doi:10.1080/1354850031000135759
   Google Scholar
• National Cancer Institute. (2008). The role of the media in promoting and reducing tobacco use. Tobacco control monograph No. 19. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. NIH Pub. No. 07-6242.
   Google Scholar
• Nielsen. (2012). Top US online video sites. Retrieved from http://www.nielsen.com/us/en/insights/news/2012/may-2012-top-u-s-online-video-sites.html
   Google Scholar
• Nielsen Consumer and Media Research. (2016). Retrieved from http://www.nielsen.com/
   Google Scholar
• Neilsen Social. (2015a). The making of social TV: Loyal fans and big moments build program-related buzz. Retrieved from http://www.nielsensocial.com/the-making-of-social-tv-loyal-fans-and-big-moments-build-program-related-buzz/
   Google Scholar
• Neilsen Social. (2015b). Social TV: A bellwether for TV audience engagement. Retrieved from http://www.nielsensocial.com/social-tv-a-bellwether-for-tv-audience-engagement/
   Google Scholar
• Paek, H.-J., Hove, T., Jung, Y., & Cole, R. T. (2013). Engagement across three social media platforms: An exploratory study of a cause-related PR campaign. Public Relations Review, 39(5), 526–533. doi:10.1016/j.pubrev.2013.09.013
   Web of Science ®Google Scholar
• Pew Reseach Center. (2017). Social media fact sheet. Retrieved from http://www.pewinternet.org/fact-sheet/social-media/
   Google Scholar
• Randolph, W., & Viswanath, K. (2004). Lessons learned from public health mass media campaigns: Marketing health in a crowded media world. Annual Review of Public Health, 25, 419–437. doi:10.1146/annurev.publhealth.25.101802.123046
   PubMed Web of Science ®Google Scholar
• Siefert, C. J., Kothuri, R., Jacobs, D. B., Levine, B., Plummer, J., & Marci, C. D. (2009). Winning the super “Buzz” bowl. Journal of Advertising Research, 49(3), 293–303. doi:10.2501/S0021849909090424
   Web of Science ®Google Scholar
• Sly, D. F., Trapido, E., & Ray, S. (2002). Evidence of the dose effects of an antitobacco counteradvertising campaign. Preventive Medicine, 35(5), 511–518. doi:10.1006/pmed.2002.1100
   PubMed Web of Science ®Google Scholar
• Tomkovick, C., Yelkur, R., & Christians, L. (2001). The USA’s biggest marketing event keeps getting bigger: An in-depth look at super bowl advertising in the 1990s. Journal of Marketing Communications, 7(2), 89–108. doi:10.1080/13527260121725
   Google Scholar
• Topa, G., & Moriano, J. A. (2010). Theory of planned behavior and smoking: Meta-analysis and SEM model. Substance Abuse and Rehabilitation, 1, 23–33. doi:10.2147/SAR.S15168
   PubMedGoogle Scholar
• U.S. Department of Health and Human Services. (2014). The health consequences of smoking: 50 years of progress. A report of the surgeon general. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health.
   Google Scholar
• Wakefield, M. A., Loken, B., & Hornik, R. C. (2010). Use of mass media campaigns to change health behaviour. Lancet, 376, 1261–1271. doi:10.1016/S0140-6736(10)60809-4
   PubMed Web of Science ®Google Scholar
• Wang, J., Xie, H., & Fisher, J. F. (2011). Multilevel models: Applications using SAS®. Berlin, Germany: Walter de Gruyter.
   Google Scholar
• Yelkur, R., Tomkovick, C., & Traczyk, P. (2004). Super Bowl advertising effectiveness: Hollywood finds the games golden. Journal of Advertising Research, 44(1), 143–159. doi:10.1017/S0021849904040085
   Web of Science ®Google Scholar