357
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Adding Multimedia Cues to Medical Providers’ Online Biographies: Do Pictures, Video, and B-Roll Matter?

References

  • Alpert, J. M. (2015). Evaluating the content of family physician websites in the United States. Journal for Healthcare Quality, 37, 311–318. doi:10.1111/jhq.12060
  • Ambady, N., & Rosenthal, R. (1993). Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness. Journal of Personality and Social Psychology, 64, 431–441. doi:10.1037/0022-3514.64.3.431
  • Associated Press – NORC Center for Public Affairs Research. (2014). Finding quality doctors: How Americans evaluate provider quality in the United States: Research highlights. Retrieved from http://www.apnorc.org/projects/
  • Baker, L. C., Bundorf, M. K., Royalty, A. B., & Levin, Z. (2014). Physician practice competition and prices paid by private insurers for office visits. Jama, 312(16), 1653–1662. doi:10.1001/jama.2014.10921
  • Berger, C. R., & Bradac, J. J. (1982). Language and social knowledge: Uncertainty in interpersonal relations. London, England: Edward Arnold.
  • Berger, C. R., & Calabrese, R. J. (1975). Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication. Human Communication Research, 1, 99–112. doi:10.1111/j.1468-2958.1975.tb00258.x
  • Buller, M. K., & Buller, D. B. (1987). Physicians’ communication style and patient satisfaction. Journal of Health and Social Behavior, 28, 375–388. doi:10.2307/2136791
  • Douglas, W. (1990). Uncertainty, information‐seeking, and liking during initial interaction. Western Journal of Speech Communication, 54, 66–81. doi:10.1080/10570319009374325
  • Drew, D. G., & Grimes, T. (1987). Audio-visual redundancy and TV news recall. Communication Research, 14, 452–461. doi:10.1177/009365087014004005
  • Emanuel, E. J., & Emanuel, L. L. (1992). Four models of the physician-patient relationship. Jama, 267, 2221–2226. doi:10.1001/jama.1992.03480160079038
  • FeldmanHall, O., Dunsmoor, J. E., Tompary, A., Hunter, L. E., Todorov, A., & Phelps, E. A. (2018). Stimulus generalization as a mechanism for learning to trust. Proceedings of the National Academy of Sciences, 115(7), E1690–E1697. doi:10.1073/pnas.1715227115
  • Hall, J. A., Horgan, T. G., Stein, T. S., & Roter, D. L. (2002). Liking in the physician-patient relationship. Patient Education and Counseling, 48, 69–77. doi:10.1016/S0738-3991(02)00071-X
  • Harris, K. M. (2003). How do patients choose physicians? Evidence from a national survey of enrollees in employment-related health plans. Health Services Research, 38, 711–732. doi:10.1111/hesr.2003.38.issue-2
  • Harris, K. M., & Buntin, M. B. (2008). Choosing a health care provider: The role of quality information. Robert Wood Johnson Foundation. Retrieved from http://www.rwjf.org/en/research-publications/find-rwjf-research/2008/05/choosing-a-health-care-provider.html
  • Hartman, F. R. (1961). Recognition learning under multiple channel presentation and testing conditions. Audio Visual Communication Review, 9, 24–43.
  • Health Resources & Services Administration. (2016). Projecting the supply and demand for primary care practitioners through 2020. Retrieved from https://bhw.hrsa.gov/health-workforce-analysis/primary-care-2020
  • Jayanti, R. K., & Whipple, T. W. (2008). Like me …like me not: The role of physician likability on service evaluations. Journal of Marketing Theory and Practice, 16, 79–86. doi:10.2753/MTP1069-6679160106
  • Lee, Y. Y., & Lin, J. L. (2009). The effects of trust in physician on self-efficacy, adherence and diabetes outcomes. Social Science & Medicine, 68, 1060–1068. doi:10.1016/j.socscimed.2008.12.033
  • Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25, 115–126. doi:10.1080/01449290500330448
  • Lowry, P. B., Wilson, D. W., & Haig, W. L. (2014). A picture is worth a thousand words: Source credibility theory applied to logo and website design for heightened credibility and consumer trust. International Journal of Human-Computer Interaction, 30, 63–93. doi:10.1080/10447318.2013.839899
  • McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66, 90–103. doi:10.1080/03637759909376464
  • Medical Web Experts. (2017). Medical video production. Retrieved from http://www.medicalwebexperts.com/blog/video-production/
  • Mehrabian, A. (1971). Verbal and nonverbal interaction of strangers in a waiting situation. Journal of Experimental Research in Personality, 5, 127–138.
  • Moore, D. M., Burton, J. K., & Myers, R. J. (2004). Multiple-channel communication: The theoretical and research foundations of multimedia. In D. H. Jonassen (Ed.), Handbook of research for educational communications and technology (pp. 979–1005). Mahwah, NJ: Lawrence Erlbaum.
  • Naylor, M. D., & Kurtzman, E. T. (2010). The role of nurse practitioners in reinventing primary care. Health Affairs, 29, 893–899. doi:10.1377/hlthaff.2010.0440
  • Naylor, R. W. (2007). Nonverbal cues-based first impressions: Impression formation through exposure to static images. Marketing Letters, 18, 165–179. doi:10.1007/s11002-007-9010-5
  • Nutting, P. A., Goodwin, M. A., Flocke, S. A., Zyzanski, S. J., & Stange, K. C. (2003). Continuity of primary care: To whom does it matter and when? The Annals of Family Medicine, 1, 149–155. doi:10.1370/afm.63
  • Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19, 39–52. doi:10.1080/00913367.1990.10673191
  • Perrault, E. K. (2014). The content of family medicine physicians’ online videos and biographies. Family Medicine, 46, 192–197.
  • Perrault, E. K. (2015). Students’ knowledge of healthcare providers’ duties, and their preferences for information when selecting new providers. European Journal for Person Centered Healthcare, 3, 113–121. doi:10.5750/ejpch.v3i1.900
  • Perrault, E. K. (2016). Patients’ preferences for family medicine physicians’ video biographies. Health Marketing Quarterly, 33, 342–352. doi:10.1080/07359683.2016.1238654
  • Perrault, E. K., & Silk, K. J. (2015). Reducing communication apprehension for new patients through information found within physicians’ biographies. Journal of Health Communication, 20, 743–750. doi:10.1080/10810730.2015.1018569
  • Perrault, E. K., & Silk, K. J. (2016). The uncertainty reducing capabilities of primary care physicians’ video biographies for choosing a new doctor: Is a video worth more than two-hundred words? Health Communication, 31, 1472–1481. doi:10.1080/10410236.2015.1082457
  • Perrault, E. K., & Smreker, K. C. (2013). What can we learn from physicians’ online biographies to help in choosing a doctor? Not much. A content analysis of primary care physician biographies. Journal of Communication in Healthcare, 6, 122–127. doi:10.1179/1753807612Y.0000000027
  • Reese, S. D. (1984). Visual‐verbal redundancy effects on television news learning. Journal of Broadcasting & Electronic Media, 28, 79–87. doi:10.1080/08838158409386516
  • Richmond, V. P., Smith, R. S., Heisel, A. M., & McCroskey, J. C. (1998). The impact of communication apprehension and fear of talking with a physician on perceived medical outcomes. Communication Research Reports, 15, 344–353. doi:10.1080/08824099809362133
  • Roghmann, K. J., Hengst, A., & Zastowny, T. R. (1979). Satisfaction with medical care: Its measurement and relation to utilization. Medical Care, 17, 461–479. doi:10.1097/00005650-197905000-00002
  • Roter, D., & Hall, J. A. (2006). Doctors talking with patients/patients talking with doctors: Improving communication in medical visits. Westport, CT: Greenwood Publishing Group.
  • Severin, W. (1967). Another look at cue summation. AV Communication Review, 15, 233–245.
  • Slepian, M. L., & Ames, D. R. (2016). Internalized impressions: The link between apparent facial trustworthiness and deceptive behavior is mediated by targets’ expectations of how they will be judged. Psychological Science, 27, 282–288. doi:10.1177/0956797615594897
  • Steinbrück, U., Schaumburg, H., Duda, S., & Krüger, T. (2002). A picture says more than a thousand words: Photographs as trust builders in e-commerce websites. In CHI’02 extended abstracts on Human factors in computing systems (pp. 748–749). ACM, Minneapolis, Minnesota, USA.
  • Sundar, S. S. (2000). Multimedia effects on processing and perception of online news: A study of picture, audio, and video downloads. Journalism & Mass Communication Quarterly, 77, 480–499. doi:10.1177/107769900007700302
  • Thom, D. H., Kravitz, R. L., Bell, R. A., Krupat, E., & Azari, R. (2002). Patient trust in the physician: Relationship to patient requests. Family Practice, 19, 476–483. doi:10.1093/fampra/19.5.476
  • Vaughn, C. (2011). Videos as instruments of physician engagement. Retrieved from http://www.healthleadersmedia.com/physician-leaders/videos-instruments-physician-engagement?page=0%2C3#

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.