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Original Articles

The Influence of Organizational Characteristics and Campaign Design Elements on Communication Campaign Quality: Evidence from 91 Ugandan AIDS Campaigns

Pages 59-77 | Published online: 10 Nov 2010

References

  • Backer , E. T. and Rogers , M. E. 1993 . “ Introduction ” . In Organizational aspects of health communication campaigns: What works , Edited by: Backer , E. T. and Rogers , E. M. 1 – 9 . Newbury Park, CA : Sage .
  • Armstrong , J. 1995 . Uganda’s AIDS crisis: Its implications for development , Washington, DC : The World Bank .
  • Backer , E. T. , Rogers , M. E. and Sopory , P. 1992 . Designing health communication campaigns: What works , Newbury Park, CA : Sage .
  • AIDS Analysis Africa. (1997), December, 7(6). p. 3.
  • Atkin , C. K. and Freimuth , V. 1989 . “ Formative evaluation research in campaign design ” . In Public communication campaigns , 2nd , Edited by: Rice , R. E. and Atkin , C. K. 131 – 150 . Newbury Park, CA : Sage .

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