References
- Abroms , L. , Schiavo , R. , & Lefebvre , R. C. ( 2008 ). New media cases: The promise and potential . Cases in Public Health Communication & Marketing , 2 , Retreived December 9, 2008, from http://www.casesjournal.org/volume2
- barelypolitical . ( 2007, June 13 ). “I Got a Crush…On Obama” By Obama Girl (video). Retrieved December 15, 2008, from http://www.youtube.com/watch?v=wKsoXHYICqU
- Bikhchandani , S. , Hirshleifer , D. , & Welch , I. ( 1992 ). A theory of fads, fashion, custom, and cultural change as information cascade . Journal of Political Economy , 100 ( 5 ), 992 – 1026 .
- Cazimiro. ( 2008, August 23 ). (Photo) http://www.flickr.com/photos/cazimiro/2789581440/
- Creamer , R. ( 2008, May 12 ). Top 10 reasons Obama defeated Clinton for the Democratic Nomination . The Huffington Post , Retrieved December 15, 2008, from http://www.huffingtonpost.com/robert-creamer/top-10-reasons-obama-defe_b_101307.html
- Deighton , J. , & Kornfeld , L. ( 2009 ). Obama versus Clinton: The YouTube Primary . Harvard Business School Cases , Retrieved January 15, 2009, from http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509032
- Festinger , L. ( 1957 ). A theory of cognitive dissonance . Stanford , CA : Stanford University Press .
- Gardner , A. ( 2008, November 1 ). Plugged in volunteers blaze new campaign trail . The Washington Post , B01 .
- Hamilton , L. , Dennings , K. , & Abroms , L. C. ( 2008 ). Promoting recycling in North Carolina with new media: The RE3.org campaign . Cases in Public Health Communication & Marketing , 2 , Retrieved from http://www.casesjournal.org/volume2
- Harnden , T. ( 2008, June 6 ). How Barack Obama defeated Hillary Clinton . The Daily Telegraph , Retrieved December 15, 2008, from http://www.telegraph.co.uk/news/newstopics/uselection2008/2076258/How-Barack-Obama-beat-Hillary-Clinton.html
- Heaney , C. A. , & Israel , B. A. ( 2002 ). Social networks and social support . In K. Glanz , B. Rimer , & K. Visnawath (Eds.), Health behavior and health education: Theory, research and practice . San Francisco : Jossey-Bass .
- Hoff , T. , Mishel , M. , & Rowe , I. ( 2008 ). Using new media to make HIV personal: A partnership of MTV and the Kaiser Family Foundation . Cases in Public Health Communication & Marketing , 2 , Retrieved from http://www.casesjournal.org/volume2
- Huhman , M. ( 2008 ). New media and the VERB™ campaign: Tools to motivate tweens to be physically active . Cases in Public Health Communication & Marketing , 2 , Retrieved http://www.casesjournal.org/volume2
- Lefebvre , R. C. ( 2007 ). The new technology: The consumer as participant rather than target audience . Social Marketing Quarterly , 13 , 31 – 42 .
- McCain-Palin 2008. ( 2008, November 4 ). Remarks from Senator John McCain. Retrieved December 19, 2008, from http://www.johnmccain.com/splash110408.htm
- McGuire , W. J. ( 1984 ). Public communication as a strategy for inducing health-promoting behavioral change . Preventive Medicine , 13 ( 3 ), 299 – 319 .
- McSwain , D. (2008, December 2). Join the Discussion: Former Sen. Daschle responds on health care. Change. gov. , Retreived January 15, 2009, from http://change.gov/newsroom/entry/join_the_discussion_daschles_healthcare_response/
- Mills , C. W. ( 1956 ). The power elite . New York : Oxford Press .
- Nielsen Wire . ( 2008, November 25 ). How Obama's local buys added up. Retrieved December 9, 2008, from http://blog.nielsen.com/nielsenwire/media_entertainment/how-obamas-local-buys-addedup
- Owyang , J. ( 2008, November 3 ). Snapshot of presidential candidate social networking stats . Posted to Web Strategy by Jeremiah. Retrieved December 9, 2008, from http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidatesocial-networking-stats-nov-2-2008
- Pew Internet and American Life Project . ( 2007 ). Pew internet and American life project tracking survey . Retrieved June 11, 2007, from http://www.pewinternet.org/trends/Internet_Activities_6.11.07.htm .
- Pew Internet and American Life Project . ( 2008 ). The internet and the 2008 election . Retrieved February 11, 2009, from http://www.pewinternet.org/PPF/r/252/report_display.asp
- Schatz , A. ( 2008, August 25 ). Nielsen: About three million got Obama text . The Wall Street Journal.
- Swanson , B. ( 2008, November 7 ). Obama ran a capitalist campaign . The Wall Street Journal. Retrieved December 9, 2008, from http://online.wsj.com/article/SB122602757767707787.html
- Taubenheim , A. , Long , T. , Smith , E. C. , Jeffers , D. , Wayman , J. , & Temple , S. ( 2008 ). “The heart truth:” Using the power of branding and social marketing to increase awareness of heart disease in women . Social Marketing Quarterly , 14 ( 3 ), 3 – 29 .
- Vargas , J. A. ( 2008, August 20 ). Obama's wide web . The Washington Post , p. C01 .
- Vargas , J. A. ( 2009, March 2 ). Web-savvy Obama hits unexpected bumps . The Washington Post , p. A03 .
- WeCan08. ( 2008, February 2 ). Yes We Can—Barack Obama music video. Retrieved December 15, 2008, from http://www.youtube.com/watch?v=jjXyqcx-mYY
- Williams , A. , Zraik , D. , Schiavo , R. , & Hatz , D. ( 2008 ). Raising awareness of sustainable food issues and building community via the integrated use of new media and other communication approaches . Cases in Public Health Communication & Marketing , 2 , Retrieved from http://www.casesjournal.org/volume2