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International Journal of Electronic Commerce Volume 23, 2019 - Issue 2
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Articles

Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data

Ashish KumarView further author information
,
Jari SaloORCID Iconhttp://orcid.org/0000-0002-4661-2307View further author information
ORCID Icon &
Hongxiu LiORCID Iconhttp://orcid.org/0000-0002-7447-1222View further author information
ORCID Icon
Pages 179-211 | Published online: 26 Mar 2019

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