References
- Abadie, A; and Spiess, J. Robust post-matching inference. Journal of the American Statistical Association, 117, 538 (2022), 983–995.
- Allen, B.J.; Gretz, R.T.; Houston, M.B.; and Basuroy, S. Halo or cannibalization? How new software entrants impact sales of incumbent software in platform markets. Journal of Marketing, 86, 3 (2022), 59–78.
- Baghestani, A.; Tayarani, M.; Allahviranloo, M.; and Gao, H.O. Evaluating the traffic and emissions impacts of congestion pricing in New York city. Sustainability, 12, 9 (2020), 3655.
- Bauer, H.H.; Falk, T.; and Hammerschmidt, M. eTransQual: A transaction process-based approach for capturing service quality in online shopping. Journal of Business Research, 59, 7 (2006), 866–875.
- Beck, T.; Levine, R.; and Levkov, A. Big bad banks? The winners and losers from bank deregulation in the United States. Journal of Finance, 65, 5 (2010), 1637–1667.
- Bergek, A.; Berggren, C.; Magnusson, T.; and Hobday, M. Technological discontinuities and the challenge for incumbent firms: Destruction, disruption or creative accumulation?. Research Policy, 42, 6–7 (2013), 1210–1224.
- Big Commerce. What is O2O (online-to-offline) commerce? https://www.bigcommerce.com/ecommerce-answers/o2o-commerce (accessed on December 2, 2022).
- Billman, S. Eleme, Meituan scramble to fix driver work conditions amid criticism. https://technode.com/2020/09/11/eleme-meituan-scramble-to-fix-driver-work-conditions-amid-criticism (accessed on July 26, 2023).
- Bitter, A. Uber Eats is cracking down on an explosion of ‘ghost’ menus, where restaurants feature the same food under as many as 20 different brands. https://www.businessinsider.com/uber-eats-cracks-down-on-virtual-restaurant-delivery-brands-2023-3 (accessed on July 26, 2023).
- Bronnenberg, B. Spatial models in marketing research and practice. Applied Stochastic Models in Business and Industry, 21, 4–5 (2005), 335–343.
- Buzeta, C.; De Pelsmacker, P.; and Dens, N. Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs). Journal of Interactive Marketing, 52, 1 (2020), 79–98.
- Cao, Z.; Chu, J.; Hui, K.L.; and Xu, H. The relationship between online referral marketing and price promotion: Evidence from a large e-commerce platform. Journal of Management Information Systems, 38, 3 (2021), 855–888.
- Chaudhuri, M.; Calantone, R.J.; Voorhees, C.M.; and Cockrell, S. Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. Journal of Business Research, 90, (2018), 286–294.
- Chen, C.; and Li, X. The effect of online shopping festival promotion strategies on consumer participation intention. Industrial Management & Data Systems, 120, 12 (2020), 2375–2395.
- Chen, P.; Zhao, R.; Yan, Y.; and Li, X. Promotional pricing and online business model choice in the presence of retail competition. Omega, 94, (2020), 102085.
- Chen, S.F.S.; Monroe, K.B.; and Lou, Y.C. The effects of framing price promotion messages on consumers’ perceptions and purchase intentions. Journal of Retailing, 74, 3 (1998), 353–372.
- Clemons, E.K.; Croson, D.C.; and Weber, B.W. Market dominance as a precursor of a firm’s failure: Emerging technologies and the competitive advantage of new entrants. Journal of Management Information Systems, 13, 2 (1996), 59–75.
- Cozzolino, A.; and Rothaermel, F.T. Discontinuities, competition, and cooperation: Coopetitive dynamics between incumbents and entrants. Strategic Management Journal, 39, 12 (2018), 3053–3085.
- Cozzolino, A.; Corbo, L.; and Aversa, P. Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms. Journal of Business Research, 126, (2021), 385–400.
- Da Rocha, A.; and Dib, L.A. The entry of Wal‐Mart in Brazil and the competitive responses of multinational and domestic firms. International Journal of Retail & Distribution Management, 30, 1 (2002), 61–73.
- Dai, H.; Wen, Y.; Zhou, W.; Tong, T.; and Xu, X. Enhancing online-to-offline delivery efficiency facilitated by Industry 4.0: A personnel configuration perspective. Industrial Management & Data Systems, 123, 4 (2023), 1198–1219.
- Dhanorkar, S. Environmental benefits of Internet-enabled C2C closed-loop supply chains: A quasi-experimental study of Craigslist. Management Science, 65, 2 (2019), 660–680.
- Ding, Y.; and Zhang, Y. Hiding gifts behind the veil of vouchers: On the effect of gift vouchers versus direct gifts in conditional promotions. Journal of Marketing Research, 57, 4 (2020), 739–754.
- Diskin, B. Grubhub expands in 5 NJ communities. https://jerseybites.com/2018/12/grubhub-expands-in-5-nj-communities (accessed on July 26, 2023).
- Duyne, A.V. 2022 Consumer trends in the restaurant industry. https://get.doordash.com/en-us/blog/online-ordering-habits (accessed on July 26, 2023).
- Eggers, J.P.; and Park, K.F. Incumbent adaptation to technological change: The past, present, and future of research on heterogeneous incumbent response. Academy of Management Annals, 12, 1 (2018), 357–389.
- Estelami, H. Incidence and magnitude of quantity surcharges and quantity discounts in online shopping. Journal of Consumer Affairs, 52, 3 (2018), 517–539.
- Fan, H.; Peng, Y.; Wang, H.; and Xu, Z. Greening through finance? Journal of Development Economics, 152, (2021), 102683.
- Foubert, B.; and Gijsbrechts, E. Shopper response to bundle promotions for packaged goods. Journal of Marketing Research, 44, 4 (2007), 647–662.
- Fu, Q.; and Lyu, G. Competition between two-sided platforms with quality-based subsidization. International Journal of Electronic Commerce, 26, 4 (2022), 526–551.
- Gao, J.; Zhang, C.; Wang, K.; and Ba, S. Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity. Decision Support Systems, 53, 4 (2012), 772–781.
- Garretson, J. A.; Fisher, D.; and Burton, S. Antecedents of private label attitude and national brand promotion attitude: Similarities and differences. Journal of Retailing, 78, 2 (2002), 91–99.
- Gong, J.; Smith, M.D.; and Telang, R. Substitution or promotion? The impact of price discounts on cross-channel sales of digital movies. Journal of Retailing, 91, 2 (2015), 343–357.
- Gorji, M.; and Siami, S. How sales promotion display affects customer shopping intentions in retails. International Journal of Retail & Distribution Management, 48, 12 (2020), 1337–1355.
- Gulfraz, M.B.; Sufyan, M.; Mustak, M.; Salminen, J.; and Srivastava, D.K. Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading e-commerce platforms. Journal of Retailing and Consumer Services, 68, (2022), 103000.
- Hayes, A.; Catalano, T.J.; and Velasquez, V. Online-to-offline (O2O) commerce definition and trends. https://www.investopedia.com/terms/o/onlinetooffline-commerce.asp (accessed on December 2, 2022).
- He, B.; Mirchandani, P.; and Wang, Y. Removing barriers for grocery stores: O2O platform and self-scheduling delivery capacity. Transportation Research Part E: Logistics and Transportation Review, 141, (2020), 102036.
- He, Z.; Cheng, T.C.E.; Dong, J.; and Wang, S. Evolutionary location and pricing strategies for service merchants in competitive O2O markets. European Journal of Operational Research, 254, 2 (2016), 595–609.
- He, Z.; Han, G.; Cheng, T.C.E.; Fan, B.; and Dong, J. Evolutionary food quality and location strategies for restaurants in competitive online-to-offline food ordering and delivery markets: An agent-based approach. International Journal of Production Economics, 215, (2019), 61–72.
- Hmurovic, J.; Lamberton, C.; and Goldsmith, K. Examining the efficacy of time scarcity marketing promotions in online retail. Journal of Marketing Research, 60, 2 (2023), 299–328.
- Hu, S.; Hu, X.; and Ye, Q. Optimal rebate strategies under dynamic pricing. Operations Research, 65, 6 (2017), 1546–1561.
- Huang, S.L.; and Zhao, Y.M. How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context. International Journal of Electronic Commerce, 27, 3 (2023), 385–405.
- Ji, X.; Li, G.; and Sethi, S.P. How social communications affect product line design in the platform economy. International Journal of Production Research, 60, 2 (2022), 686–703.
- Jiang, Y.; Liu, F.; and Lim, A. Digital coupon promotion and platform selection in the presence of delivery effort. Journal of Retailing and Consumer Services, 62, (2021), 102612.
- Jiang, Y.; Shang, J.; Liu, Y.; and May, J. Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation. International Journal of Production Economics, 167, (2015), 257–270.
- Kamalaldin, A.; Linde, L.; Sjödin, D.; and Parida, V. Transforming provider–customer relationships in digital servitization: A relational view on digitalization. Industrial Marketing Management, 89, (2020), 306–325.
- Karakaya, F.; and Yannopoulos, P. Impact of market entrant characteristics on incumbent reactions to market entry. Journal of Strategic Marketing, 19, 2 (2011), 171–185.
- Kauder, E. History of Marginal Utility Theory (Vol. 2238). Princeton University Press, 2015.
- Khouja, M.; and Liu, X. A retailer’s decision to join a promotional event of an e-commerce platform. International Journal of Electronic Commerce, 24, 2 (2020), 184–210.
- Kim, C.H.; and Han, E. Premiums paid for what you believe in: The interactive roles of price promotion and cause involvement on consumer response. Journal of Retailing, 96, 2 (2020), 235–250.
- Kim, H.W.; and Gupta, S. A comparison of purchase decision calculus between potential and repeat customers of an online store. Decision Support Systems, 47, 4 (2009), 477–487.
- Lee, S.; and Yi, Y. “Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns. Psychology & Marketing, 36, 1 (2019), 15–27.
- Li, Q.; Wang, Q.; and Song, P. Third-party sellers’ product entry strategy and its sales impact on a hybrid retail platform. Electronic Commerce Research and Applications, 47, (2021a), 101049.
- Li, Z.; Yang, W.; Jin, H.S.; and Wang, D. Omnichannel retailing operations with coupon promotions. Journal of Retailing and Consumer Services, 58, (2021b), 102324.
- Li, Z.; Yang, W.; Liu, X.; and Si, Y. Coupon promotion and its two-stage price intervention on dual-channel supply chain. Computers & Industrial Engineering, 145, (2020), 106543.
- Lim, W.M.; and Guzmán, F. How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products. Journal of Business Research, 141, (2022), 175–190.
- Lin, C.C.; and Peng, S.S. The role of diminishing marginal utility in the ordinal and cardinal utility theories. Australian Economic Papers, 58, 3 (2019), 233–246.
- Lin, C.N.; and Huang, H.H. Exploring users’ switching intention and behavior on social networking sites: Linear and nonlinear perspectives. Computer Standards & Interfaces, 83, (2023), 103660.
- Liu, Y.; and Li, S. An analysis of promotional programs for cloud computing: Coupons or free trials? International Journal of Electronic Commerce, 23, 3 (2019), 405–426.
- Medrano, N.; Olarte-Pascual, C.; Pelegrín-Borondo, J.; and Sierra-Murillo, Y. Consumer behavior in shopping streets: The importance of the salesperson’s professional personal attention. Frontiers in Psychology, 7, (2016), 125.
- Obeng, E.; Luchs, R.; Inman, J.J.; and Hulland, J. Survival of the fittest: How competitive service overlap and retail format impact incumbents’ vulnerability to new entrants. Journal of Retailing, 92, 4 (2016), 383–396.
- Obrien, S. This secret code will save you a fortune on your next Uber or Uber Eats buy: ‘This is not a drill’. https://www.dailymail.co.uk/femail/real-life/article-12158973/Secret-code-save-fortune-Uber-Uber-Eats-transaction.html (accessed on July 26, 2023).
- Page, B.; Trinh, G.; and Bogomolova, S. Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use. Journal of Retailing and Consumer Services, 47, (2019), 49–56.
- Peng, L.; Zhang, W.; Wang, X.; and Liang, S. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social e-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56, 2 (2019), 317–328.
- Pham, K. O2O: A breakdown of online-to-offline business. https://www.magestore.com/blog/o2o-a-breakdown-of-online-to-offline-business (accessed on July 26, 2023).
- Proserpio, D.; and Zervas, G. Online reputation management: Estimating the impact of management responses on consumer reviews. Marketing Science, 36, 5 (2017), 645–665.
- Pymints. Domino’s counterbalances Uber Eats deal with loyalty relaunch. https://www.pymnts.com/earnings/2023/dominos-counterbalances-uber-eats-deal-with-loyalty-relaunch (accessed on July 26, 2023).
- Raghubir, P. Coupon value: A signal for price? Journal of Marketing Research, 35, 3 (1998), 316–324.
- Retnowati, E.; and Mardikaningsih, R. Study on online shopping interest based on consumer trust and shopping experience. Journal of Marketing and Business Research, 1, 1 (2021), 15–24.
- Robinson, W.T.; Fornell, C.; and Sullivan, M. Are market pioneers intrinsically stronger than later entrants? Strategic Management Journal, 13, 8 (1992), 609–624.
- Roma, P.; Panniello, U.; and Nigro, G. L. Sharing economy and incumbents’ pricing strategy: The impact of Airbnb on the hospitality industry. International Journal of Production Economics, 214, (2019), 17–29.
- Sedera, D.; Lokuge, S.; Grover, V.; Sarker, S.; and Sarker, S. Innovating with enterprise systems and digital platforms: A contingent resource-based theory view. Information & Management, 53, 3 (2016), 366–379.
- Singh, V.P.; Hansen, K.T.; and Blattberg, R.C. Market entry and consumer behavior: An investigation of a Wal-Mart supercenter. Marketing Science, 25, 5 (2006), 457–476.
- Sinha, S.K.; and Verma, P. Impact of sales promotion’s benefits on perceived value: Does product category moderate the results? Journal of Retailing and Consumer Services, 52, (2020), 101887.
- Skare, M.; de Obesso, M.D.L.M.; and Ribeiro-Navarrete, S. Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data. International Journal of Information Management, 68, (2023), 102594.
- Spotts, H.E.; Weinberger, M.G.; Assaf, A.G.; and Weinberger, M.F. The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services. Journal of Business Research, 152, (2022), 387–397.
- Tao, J.; Dai, H.; Chen, W.; and Jiang, H. The value of personalized dispatch in O2O on-demand delivery services. European Journal of Operational Research, 304, 3 (2023), 1022–1035.
- Terpend, R.; and Krause, D.R. Competition or cooperation? Promoting supplier performance with incentives under varying conditions of dependence. Journal of Supply Chain Management, 51, 4 (2015), 29–53.
- Thill, J.C.; and Rushton, G. Demand sensitivity to space-price competition with Manhattan and Euclidean representations of distance. Annals of Operations Research, 40, (1992), 381–401.
- Tong, T.; Xu, X.; Yan, N.; and Xu, J. Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length. Decision Support Systems, 156, (2022), 113746.
- Tripathi, S. How to attract sellers for my ecommerce marketplace website? https://cedcommerce.com/blog/how-to-attract-sellers-for-my-ecommerce-marketplace-website (accessed on December 2, 2022).
- Uzunca, B. A competence-based view of industry evolution: The impact of submarket convergence on incumbent−entrant dynamics. Academy of Management Journal, 61, 2 (2018), 738–768.
- Villena, V.H.; Choi, T.Y.; and Revilla, E. Mitigating mechanisms for the dark side of collaborative buyer–supplier relationships: A mixed‐method study. Journal of Supply Chain Management, 57, 4 (2021), 86–116.
- Wan, X.; Wang, N.; and Liu, B.S.C. Impact of O2O platform multihoming and vertical integration on performance of local service firms—A quantile regression approach. Internet Research, 30, 5 (2020), 1583–1610.
- Wu, J.; and Zhao, C. The online retailer’s randomized pricing strategy to compete with an offline retailer. International Journal of Electronic Commerce, 27, 2 (2023), 210–235.
- Yang, S.; Liao, Y.; Shi, C.V.; and Li, S. Joint optimization of ordering and promotional strategies for retailers: Rebates vs. EDLP. Computers & Industrial Engineering, 90, (2015), 46–53.
- Zafar, A.U.; Qiu, J.; Shahzad, M.; Shen, J.; Bhutto, T.A.; and Irfan, M. Impulse buying in social commerce: Bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33, 4 (2021), 945–973.
- Zhang, K.; Pelechrinis, K.; and Lappas, T. Effects of promotions on location-based social media: Evidence from foursquare. International Journal of Electronic Commerce, 22, 1 (2018), 36–65.
- Zhu, H.; Ou, C.X.; van den Heuvel, W.J.A.; and Liu, H. Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making. Information & Management, 54, 4 (2017), 427–437.