82
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Exploring Prototypicality Adherence Effects on User Engagement in User-Generated Video Platforms

References

  • Abrams, D.; and Hogg, M.A. Social identification, self-categorization and social influence. European Review of Social Psychology, 1, 1 (1990), 195–228.
  • Agrawal, S.R.; and Mittal, D. Optimizing customer engagement content strategy in retail and e-tail: Available on online product review videos. Journal of Retailing and Consumer Services, 67, 7 (2022), 1–10.
  • Barlow, M.A.; Verhaal, J.C.; and Angus, R.W. Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform. Strategic Management Journal, 40, 8 (2019), 1219–1242.
  • Brooks, G.R. Defining market boundaries. Strategic Management Journal, 16, 7 (1995), 535–549.
  • Celhay, F.; and Trinquecoste, J.F. Package graphic design: Investigating the variables that moderate consumer response to atypical designs. Journal of Product Innovation Management, 32, 6 (2015), 1014–1032.
  • Chiang, H.S.; and Hsiao, K.L. YouTube stickiness: The needs, personal, and environmental perspective. Internet Research, 25, 1 (2015), 85–106.
  • Chitturi, R.; Raghunathan, R.; and Mahajan, V. Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72, 3 (2008), 48–63.
  • Cho, E.K.; Khan, U.; and Dhar, R. Comparing apples to apples or apples to oranges: The role of mental representation in choice difficulty. Journal of Marketing Research, 50, 4 (2013), 505–516.
  • Cooper, R.G. The dimensions of industrial new product success and failure. Journal of Marketing, 43, 3 (1979), 93–103.
  • Delgado-Ballester, E.; and Hernández-Espallardo, M. Effect of brand associations on consumer reactions to unknown on-line brands. International Journal of Electronic Commerce, 12, 3 (2008), 81–113.
  • Deng, B.; and Chau, M. The effect of the expressed anger and sadness on online news believability. Journal of Management Information Systems, 38, 4 (2021), 959–988.
  • Dhillon, B.; Banach, P.; Kocielnik, R.; Emparanza, J.P.; Politis, I.; Rczewska, A.; and Markopoulos, P. Visual fidelity of video prototypes and user feedback: A case study. Proceedings of HCI 2011, The 25th BCS Conference on Human Computer Interaction, 2011, 139–144.
  • Diwanji, V.S.; and Cortese, J. Contrasting user generated videos versus brand generated videos in ecommerce. Journal of Retailing and Consumer Services, 54, 5 (2020), 1–9.
  • Fang, J.; Chen, L.; Wang, X.; and George, B. Not all posts are treated equal: An empirical investigation of post replying behavior in an online travel community. Information & Management, 55, 7 (2018), 890–900.
  • Fang, J.; Liu, L.; Hossin, M.A.; Wen, C.; and Xia, G. Market competition as a moderator of the effect of social signals on viewership in video-sharing platforms. Information Processing & Management, 60, 3 (2023), 1–16.
  • Fu, W.W. Selecting online videos from graphics, text, and view counts: The moderation of popularity bandwagons. Journal of Computer-Mediated Communication, 18, 1 (2012), 46–61.
  • Ge, J.; Sui, Y.; Zhou, X.; and Li, G. Effect of short video ads on sales through social media: The role of advertisement content generators. International Journal of Advertising, 40, 6 (2021), 870–896.
  • Guan, Z.; Hou, F.; Li, B.; Phang, C.W.; and Chong, A.Y.L. What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model. Information Systems Journal, 32, 3 (2022), 653–689.
  • Guo, R.; Tao, L.; Li, C.B.; and Wang, T. A path analysis of greenwashing in a trust crisis among Chinese energy companies: The role of brand legitimacy and brand loyalty. Journal of Business Ethics, 140, 3 (2017), 523–536.
  • Halskov, K.; and Nielsen, R. Virtual video prototyping. Human–Computer Interaction, 21, 2 (2006), 199–233.
  • Hansen, S.S.; Lee, J.K.; and Lee, S.Y. Consumer-generated ads on YouTube: Impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM. Journal of Electronic Commerce Research, 15, 3 (2014), 254–266.
  • Hautz, J.; Füller, J.; Hutter, K.; and Thürridl, C. Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors. Journal of Interactive Marketing, 28, 1 (2014), 1–15.
  • Hirschman, E.C. Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7, 3 (1980), 283–295.
  • Holland, C.P.; and Gutiérrez-Leefmans, M. A taxonomy of SME e-commerce platforms derived from a market-level analysis. International Journal of Electronic Commerce, 22, 2 (2018), 161–201.
  • Hu, M.; Zhang, M.; and Luo, N. Understanding participation on video sharing communities: The role of self-construal and community interactivity. Computers in Human Behavior, 62, 9 (2016), 105–115.
  • Huy, Q.N.; Corley, K.G.; and Kraatz, M.S. From support to mutiny: Shifting legitimacy judgments and emotional reactions impacting the implementation of radical change. Academy of Management Journal, 57, 6 (2014), 1650–1680.
  • Jansen, B.J.; Sobel, K.; and Zhang, M. The brand effect of key phrases and advertisements in sponsored search. International Journal of Electronic Commerce, 16, 1 (2011), 77–106.
  • Kooijman, E.A.; and Beck, N. Identity reinforcement or risky organizational change? Category spanning in humanitarian projects. Administrative Sciences, 11, 4 (2021), 1–17.
  • Kovacs, B.; and Hannan, M.T. The effects of category spanning depend on contrast. Research in the Sociology of Organizations, 31, 12 (2010), 175–201.
  • Kuem, J.; Khansa, L.; and Kim, S.S. Prominence and engagement: Different mechanisms regulating continuance and contribution in online communities. Journal of Management Information Systems, 37, 1 (2020), 162–190.
  • Le Roux, A.; Thébault, M.; Roy, Y.; and Bobrie, F. Brand typicality impact on brand imitations evaluation and categorization. Journal of Product & Brand Management, 25, 6 (2016), 600–612.
  • Leiva, G.; Nguyen, C.; Kazi, R.H.; and Asente, P. Pronto: Rapid augmented reality video prototyping using sketches and enaction. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 2020, 1–13.
  • Li, B.; and Zhao, J. Visual-audio correspondence and its effect on video tipping: Evidence from Bilibili vlogs. Information Processing & Management, 60, 3 (2023), 1–23.
  • Li, J.; Tang, J.; Jiang, L.; Yen, D.C.; and Liu, X. Economic success of physicians in the online consultation market: A signaling theory perspective. International Journal of Electronic Commerce, 23, 2 (2019), 244–271.
  • Li, M.; Tan, C.H.; Wei, K.K.; and Wang, K. Sequentiality of product review information provision. MIS Quarterly, 41, 3 (2017), 867–892.
  • Li, Y.; Kim, H.J.; Do, B.; and Choi, J. The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness. Journal of Business Research, 151, 11 (2022), 232–243.
  • Li, Y.; Xiao, N.; and Wu, S. The devil is in the details: The effect of nonverbal cues on crowdfunding success. Information & Management, 58, 8 (2021), 1–18.
  • Liu, S.; Gao, B.; Gallivan, M.; and Gong, Y. Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews. International Journal of Hospitality Management, 90, 9 (2020), 1–10.
  • Liu, S.; Liu, S.; Liu, Z.; Peng, X.; and Yang, Z. Automated detection of emotional and cognitive engagement in MOOC discussions to predict learning achievement. Computers & Education, 181, 5 (2022), 1–16.
  • Liu, X.; Zhang, B.; Susarla, A.; and Padman, R. Go to YouTube and see me tomorrow: Social media and self-care of chronic conditions. MIS Quarterly, 44, 1b (2020), 257–283.
  • Liu, Z.; Li, J.; Wang, X.; and Guo, Y. How search and evaluation cues influence consumers’ continuous watching and purchase intentions: An investigation of live-stream shopping from an information foraging perspective. Journal of Business Research, 168, 11 (2023), 1–16.
  • Mackie, D.M. Social identification effects in group polarization. Journal of Personality and Social Psychology, 50, 4 (1986), 720–728.
  • Mariani, M.M.; and Borghi, M. Online review helpfulness and firms’ financial performance: An empirical study in a service industry. International Journal of Electronic Commerce, 24, 4 (2020), 421–449.
  • Montoya, R.M.; Horton, R.S.; Vevea, J.L.; Citkowicz, M.; and Lauber, E.A. A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking. Psychological Bulletin, 143, 5 (2017), 459–498.
  • Moody, G.D.; and Galletta, D.F. Lost in cyberspace: The impact of information scent and time constraints on stress, performance, and attitudes online. Journal of Management Information Systems, 32, 1 (2015), 192–224.
  • Nan, X.; Sharman, R.; Rao, H.R.; and Upadhyaya, S. Factors influencing online health information search: An empirical analysis of a national cancer-related survey. Decision Support Systems, 57, 1 (2014), 417–427.
  • Navis, C.; and Glynn, M.A. Legitimate distinctiveness and the entrepreneurial identity: Influence on investor judgments of new venture plausibility. Academy of Management Review, 36, 3 (2011), 479–499.
  • Netessine, S.; and Shumsky, R.A. Revenue management games: Horizontal and vertical competition. Management Science, 51, 5 (2005), 813–831.
  • Nguyen, P.M.B.; Pham, L.X.; Tran, D.K.; and Truong, G.N.T. A systematic literature review on travel planning through user-generated video. Journal of Vacation Marketing, 26, 1 (2023), 1–29.
  • Ohlson, J.A.; and Buckman, A.G. Toward a theory of financial accounting. Journal of Finance, 35, 2 (1980), 537–547.
  • Paek, H. J.; Hove, T.; Ju Jeong, H.; and Kim, M. Peer or expert? The persuasive impact of YouTube public service announcement producers. International Journal of Advertising, 30, 1 (2011), 161–188.
  • Park, S.; and Gupta, S. Handling endogenous regressors by joint estimation using copulas. Marketing Science, 31, 4 (2012), 567–586.
  • Pirolli, P.; and Card, S. Information foraging. Psychological Review, 106, 4 (1999), 643–675.
  • Qiu, L.; Tang, Q.; and Whinston, A.B. Two formulas for success in social media: Learning and network effects. Journal of Management Information Systems, 32, 4 (2015), 78–108.
  • Reinold, T.; and Tropp, J. Integrated marketing communications: How can we measure its effectiveness? Journal of Marketing Communications, 18, 2 (2012), 113–132.
  • Rubenking, B. Emotion, attitudes, norms and sources: Exploring sharing intent of disgusting online videos. Computers in Human Behavior, 96, 7 (2019), 63–71.
  • Sánchez-Pérez, M.; Illescas-Manzano, M.D.; and Martínez-Puertas, S. You’re the only one, or simply the best. Hotels differentiation, competition, agglomeration, and pricing. International Journal of Hospitality Management, 85, 2 (2020), 1–13.
  • Scarpi, D.; Pizzi, G.; and Raggiotto, F. The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products. Journal of Retailing and Consumer Services, 49, 7 (2019), 267–278.
  • Scott, J.E.; and Walczak, S. Cognitive engagement with a multimedia ERP training tool: Assessing computer self-efficacy and technology acceptance. Information & Management, 46, 4 (2009), 221–232.
  • Shelton, S.M. Script design for information film and video. Technical Communication, 40, 4 (1993), 655–663.
  • Shi, X.; Zheng, X.; and Yang, F. Exploring payment behavior for live courses in social Q&A communities: An information foraging perspective. Information Processing & Management, 57, 4 (2020), 1–16.
  • Shiau, W.L.; and Yeh, K.H. The effects of information richness and navigation on value and behavior intentions: The case of Groupon Taiwan. Pacific Asia Conference on Information Systems 2012 Proceedings, 2012, 1–12.
  • Silvia, P.J. Emotional responses to art: From collation and arousal to cognition and emotion. Review of General Psychology, 9, 4 (2005), 342–357.
  • Song, T.; Tang, Q.; and Huang, J. Triadic closure, homophily, and reciprocation: An empirical investigation of social ties between content providers. Information Systems Research, 30, 3 (2019), 912–926.
  • Stoll, E.; Breide, S.; Göring, S.; and Raake, A. Automatic camera selection, shot size and video editing in theater multi-camera recordings. IEEE Access, 11, 9 (2023), 96673–96692.
  • Truong, Y.; Ackermann, C.L.; and Klink, R.R. The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms. Information & Management, 58, 8 (2021), 1–19.
  • Vance, A.; Eargle, D.; Eggett, D.; Straub, D.W.; and Ouimet, K. Do security fear appeals work when they interrupt tasks? A multi-method examination of password strength. MIS Quarterly, 46, 3 (2022), 1721–1738.
  • Verhellen, Y.; Dens, N.; and De Pelsmacker, P. Consumer responses to brands placed in Youtube movies: The effect of prominence and celebrity endorser expertise. Journal of Electronic Commerce Research, 14, 4 (2013), 287–303.
  • Veryzer, R.W., Jr.; and Hutchinson, J.W. The influence of unity and prototypicality on aesthetic responses to new product designs. Journal of Consumer Research, 24, 4 (1998), 374–394.
  • Wei, J.; Yang, X.; and Dong, Y. User-generated video emotion recognition based on key frames. Multimedia Tools and Applications, 80, 9 (2021), 14343–14361.
  • Wies, S.; Bleier, A.; and Edeling, A. Finding goldilocks influencers: How follower count drives social media engagement. Journal of Marketing, 87, 3 (2023), 383–405.
  • Xi, D.; Xu, W.; Chen, R.; Zhou, Y.; and Yang, Z. Sending or not? A multimodal framework for Danmaku comment prediction. Information Processing & Management, 58, 6 (2021), 1–13.
  • Xi, D.; Zhou, J.; Xu, W.; and Tang, L. Discrete emotion synchronicity and video engagement on social media: A moment-to-moment analysis. International Journal of Electronic Commerce, 28, 1 (2024), 108–144.
  • Xiang, Y.; and Chae, S.W. Influence of perceived interactivity on continuous use intentions on the Danmaku video sharing platform: Belongingness perspective. International Journal of Human–Computer Interaction, 38, 6 (2022), 573–593.
  • Xie, X.Z.; Tsai, N.C.; Xu, S.Q.; and Zhang, B.Y. Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry. Social Science Journal, 56, 3 (2019), 401–416.
  • Xu, X.; Deng, J.; Cummins, N.; Zhang, Z.; Zhao, L.; and Schuller, B.W. Exploring zero-shot emotion recognition in speech using semantic-embedding prototypes. IEEE Transactions on Multimedia, 24, 6 (2021), 2752–2765.
  • Yang, M.; Ren, Y.; and Adomavicius, G. Understanding user-generated content and customer engagement on Facebook business pages. Information Systems Research, 30, 3 (2019), 839–855.
  • Zhang, Q.; Wang, W.; and Chen, Y. Frontiers: In-consumption social listening with moment-to-moment unstructured data: The case of movie appreciation and live comments. Marketing Science, 39, 2 (2020), 285–295.
  • Zhang, Y.; Hua, L.; Jiao, Y.; Zhang, J.; and Saini, R. More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption. Information & Management, 60, 3 (2023), 1–20.
  • Zhao, E. Y.; Ishihara, M.; Jennings, P.D.; and Lounsbury, M. Optimal distinctiveness in the console video game industry: An exemplar-based model of proto-category evolution. Organization Science, 29, 4 (2018), 588–611.
  • Zhao, K.; Lu, Y.; Hu, Y.; and Hong, Y. Direct and indirect spillovers from content providers’ switching: Evidence from online livestreaming. Information Systems Research, 34, 3 (2023), 847–866.
  • Zhao, K.; Zhang, P.; and Lee, H.M. Understanding the impacts of user- and marketer-generated content on free digital content consumption. Decision Support Systems, 154, 3 (2022), 1–12.
  • Zhao, L.; Lu, Y.; Wang, B.; Chau, P.Y.; and Zhang, L. Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective. International Journal of Information Management, 32, 6 (2012), 574–588.
  • Zhu, J.; Cheng, M.; and Wang, Y. Viewer in-consumption engagement in pro-environmental tourism videos: A video analytics approach. Journal of Travel Research, 1, 10 (2024), 1–20.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.