4,099
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior

&
Pages 791-798 | Received 05 Dec 2013, Accepted 12 Dec 2013, Published online: 25 Sep 2014

REFERENCES

  • Aaker, D. A., & Kevin L. K. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27–41.
  • Berger, J., & Schwartz, E. (2011). What gets talked about? Drivers of immediate and ongoing word-of-mouth. Journal of Marketing Research, 12(2), 125–143.
  • Bird, M., Channon, C., & Ehrenberg, A. S. C. (1970). Brand image and brand usage. Journal of Marketing Research, 7(3), 307–314.
  • Bollen, J., Mao, H., & Zeng, X. J. (2011). Twitter mood predicts the stock market. Journal of Computational Science, 2(1), 1–8.
  • Chevalier, J. A., & Mayzlin, D. (2006). The effect of word-of-mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345–354.
  • Constantinides, E., Lorenzo-Romero, C., & Gómez-Borja, M. A. (2004). Influencing the online consumer's behavior: The Web experience. Internet Resaerch, 14(2), 111–126.
  • Constantinides, E., Lorenzo-Romero, C., & Gómez-Borja, M. A. (2010). Effects of web experience on consumer choice: A multicultural approach. Journal of Internet Research, 20, 188–209.
  • David, A. S., & Moe, W. W. (2011). Chris Boudreaux. Listening in on online conversations: Measuring brand sentiment with social media. Retrieved from http://ssrm.com/abstract=1874892
  • Dellarocas, C. N., & Wood, C. A. (2008). The sound of silence in online feedback: Estimating trading. Journal of Management Science, 54(3), 460–472.
  • Donigan, A. (2012). The measure of social media. New York, NY: Digital Commons, Pace University.
  • Jansen, B., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188.
  • Leskovec, J., Adamic, L. A., & Bernardo, A. (2006). Huberman. The dynamics of viral marketing. In Proceedings of the 7th ACM Conference (pp. 243–254).
  • Shin, H. S. (2008). The impact of positive vs. negative online buzz on retail prices. New York, NY: College of Management, Long Island University.
  • Sisira, N. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1–16.
  • Stelzner, M. (2009). How marketers are using social media to grow business. White Paper, Chicago: Social Media Examiner, Industry report, pp. 1–41.
  • Stephan, A. T., & Galak, J. (2010). The complementary roles of traditional and social media publicity in driving marketing performance. Fontainebleau: INSEAD working paper collection.
  • Wu, F., Wilkinson, D., & Huberman, B. A. (2009). Feedback loops of attention in peer production. In Proceedings of SocialCom-09. The International Conference on Social Computing, 4, 409–415.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.