Market Segmentation of International Tourists Based on Motivation to Travel: A Case Study of Taiwan

References

• Andreu, L., Kozak, M., Avci, N., & Cifter, N. (2005). Market segmentation by motivations to travel: British tourists visiting Turkey. Journal of Travel & Tourism Marketing, 19(1), 1–14. doi: 10.1300/J073v19n01_01
   Google Scholar
• Cha, S., McCleary, K. W., & Uysal, M. (1995). Travel motivations of Japanese overseas travelers: A factor–cluster segmentation approach. Journal of Travel Research, 34(1), 33–39. doi: 10.1177/004728759503400104
   Google Scholar
• Cook, R. A., Yale, L. J., & Marqua, J. J. (2010). Tourism: The business of travel (4th ed.). Upper Saddle River, NJ: Pearson Education.
   Google Scholar
• Crompton, J. L. (1979). Motivations of pleasure vacation. Annals of Tourism Research, 6(4), 408–424. doi: 10.1016/0160-7383(79)90004-5
   Google Scholar
• Crompton, J. L. (1992). Structure of vacation destination choice sets. Annuals of Tourism Research, 19(3), 420–434. doi: 10.1016/0160-7383(92)90128-C
   Web of Science ®Google Scholar
• Dann, G. M. (1977). Anomie ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184–194. doi: 10.1016/0160-7383(77)90037-8
   Google Scholar
• Dann, G. M. (1981). Tourism motivations: An appraisal. Annals of Tourism Research, 8(2), 189–219. doi: 10.1016/0160-7383(81)90082-7
   Google Scholar
• Dolnicar, S. (2002). A review of data-driven market segmentation in Tourism. Journal of Travel and Tourism Market, 12(1), 1–22. doi: 10.1300/J073v12n01_01
   Google Scholar
• Epperson, A. (1983). Why people travel. Journal of Physical Education, Recreation and Dance-Leisure Today, 54(4), 53–54. doi: 10.1080/07303084.1983.10629569
   Google Scholar
• Frochot, I., & Morrison, A. M. (2000). Benefit segmentation: A review of its applications to travel and tourism research. Journal of Travel and Tourism Marketing, 9(4), 21–45. doi: 10.1300/J073v09n04_02
   Google Scholar
• Gerrig, R. J., & Zimbardo, P. G. (2010). Psychology and life (10th ed.). Boston, MA: Pearson Education.
   Google Scholar
• Goossens, C. (2000). Tourism information and pleasure motivation. Annals of Tourism Research, 27(2), 301–321. doi: 10.1016/S0160-7383(99)00067-5
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). Upper Saddle River, NJ: Pearson Education.
   Google Scholar
• Hanqin, Z. Q., & Lam, T. (1999). An analysis of mainland Chinese visitors’ motivations to visit Hong Kong. Tourism Management, 20(5), 587–594. doi: 10.1016/S0261-5177(99)00028-X
   Web of Science ®Google Scholar
• Hsieh, S., & O'Leary, J. (1993). Communication channels to segment pleasure travelers. Journal of Travel and Tourism Marketing, 2(2/3), 57–75.
   Google Scholar
• Hsieh, S., O'Leary, J., & Morrison, A. (1992). Segmenting the international travel market by activity. Tourism Management, 13(2), 209–223. doi: 10.1016/0261-5177(92)90062-C
   Google Scholar
• Jang, S., & Cai, L. (2002). Travel motivations and destination choice: A study of British outbound market. Journal of Travel & Tourism Marketing, 13(3), 111–133.
   Google Scholar
• Jang, S. C., Morrison, A. M., & O'Leary, J. T. (2002). Benefit segmentation of Japanese pleasure travelers to the USA and Canada: Selecting target markets based on the profitability and risk of individual market segments. Tourism Management, 23(4), 367–378. doi: 10.1016/S0261-5177(01)00096-6
   Web of Science ®Google Scholar
• Jang, S. C., & Wu, C. M. (2006). Seniors’ travel motivation and the influential factors: An examination of Taiwanese seniors. Tourism Management, 27(2), 306–316. doi: 10.1016/j.tourman.2004.11.006
   Web of Science ®Google Scholar
• Josiam, B. M., Huang, T. Y., Bahulkar, G. A., Spears, D. L., & Kennon, L. (2012). Segmenting travelers on cruises in North America: Comparing the involvement and cluster approach. Journal of China Tourism research, 8(1), 78–96. doi: 10.1080/19388160.2012.648119
   Google Scholar
• Kanagaraj, C., & Bindu, T. (2013). An analysis of push and pull travel motivations of domestic tourists to Kerala. International Journal of Management & Business Studies, 3(2), 112–118.
   Google Scholar
• Kau, A. K., & Lim, P. S. (2005). Clustering of Chinese tourists to Singapore: An analysis of their motivations, values, and satisfaction. International Journal of Tourism Research, 7(4/5), 231–248. doi: 10.1002/jtr.537
   Google Scholar
• Kim, H. J., Chen, M. H. & Jang, S. C. (2006). Tourism expansion and economic development: The case of Taiwan. Tourism Management, 27(5), 925–953. doi: 10.1016/j.tourman.2005.05.011
   PubMed Web of Science ®Google Scholar
• Kim, S. S., Lee, C. K., & Klenosky, D. B. (2003). The influence of push and pull factors at Korean national parks. Tourism Management, 24(2), 169–180. doi: 10.1016/S0261-5177(02)00059-6
   Web of Science ®Google Scholar
• Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, 21–32. doi: 10.1016/j.tourman.2014.10.015
   Web of Science ®Google Scholar
• Klenosky, D. B. (2002). The pull of tourism destinations: A means-end investigation. Journal of Travel Research, 40(4), 385–395. doi: 10.1177/0047287502040004005
   Google Scholar
• Kotler, P. (1999). Marketing management: Analysis, planning, implementation, and control (10th ed.). Englewood Cliffs, NJ: Prentice-Hall.
   Google Scholar
• Kotler, P., Bowen, J., & Makens, J. (2009). Marketing for hospitality & tourism (5th ed.). Upper Saddle River, NJ: Prentice-Hall.
   Google Scholar
• Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221–232. doi: 10.1016/S0261-5177(01)00090-5
   Web of Science ®Google Scholar
• Loker-Murphy, L. (1996). Backpackers in Australia: A motivation-based segmentation study. Journal of Travel and Tourism Marketing, 5(4), 23–45. doi: 10.1300/J073v05n04_02
   Google Scholar
• Mohammad, B. A., & Som, A. P. (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and Management, 5(12), 41–50.
   Google Scholar
• Mok, C., & Iverson, T. (2000). Expenditure-based segmentation: Taiwanese tourists to Guam. Tourism Management, 21(3), 299–305. doi: 10.1016/S0261-5177(99)00060-6
   Web of Science ®Google Scholar
• Molera, L., & Albaladejo, I. P. (2007). Profiling segments of tourists in rural areas of South-Eastern Spain. Tourism Management, 28(3), 757–767. doi: 10.1016/j.tourman.2006.05.006
   Web of Science ®Google Scholar
• Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York, NY: McGraw-Hall.
   Google Scholar
• Nunnally, J. C., & Bernstein, I. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill.
   Google Scholar
• Oom do Valle, P., Silva, J. A., Mendes, J., & Guerreiro, M. (2006). Tourist satisfaction and destination loyalty intention: A structural and categorical analysis. International Journal of Business Science and Applied Management, 1(1), 25–44.
   Google Scholar
• Park, D. B., & Yoon, Y. S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1), 99–108. doi: 10.1016/j.tourman.2008.03.011
   Web of Science ®Google Scholar
• Pearce, P. L., & Caltabiano, M. L. (1983). Inferring travel motivation from travelers’ experiences. Journal of Travel Research, 22(2), 16–20. doi: 10.1177/004728758302200203
   Google Scholar
• Pesonen, J. (2012). Segmentation of rural tourists: Combining push and pull motivations. Tourism and Hospitality Management, 18(1), 69–82.
   Google Scholar
• Prayag, G., & Ryan, C. (2011). The relationship between the push and pull factors of a tourist destination: The role of nationality-an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121–143. doi: 10.1080/13683501003623802
   Web of Science ®Google Scholar
• Pyo, S., Mihalik, B., & Uysal, M. (1989). Attraction attributes and motivations: A canonical correlation analysis. Annals of Tourism Research, 16(2), 277–82. doi: 10.1016/0160-7383(89)90077-7
   Web of Science ®Google Scholar
• Reid, L., & Reid, S. (1997). Traveler geographic origin and market segmentation for small island nations: The Barbados case. Journal of Travel and Tourism Marketing, 6(3), 5–22. doi: 10.1300/J073v06n03_02
   Google Scholar
• Rid, W., Ezeuduji, I. O., & Pröbstl-Haider, U. (2014). Segmentation by motivation for rural tourism activities in The Gambia. Tourism Management, 40, 102–116. doi: 10.1016/j.tourman.2013.05.006
   Web of Science ®Google Scholar
• Ryan, C., & Mo, X. (2001). Chinese visitors to New Zealand – demographics and perceptions. Journal of Vacation Marketing, 8(1), 13–27. doi: 10.1177/135676670200800103
   Google Scholar
• Sangpikul, A. (2008). Travel motivations of Japanese senior travellers to Thailand. International Journal of Tourism Research, 10(1), 81–94. doi: 10.1002/jtr.643
   Web of Science ®Google Scholar
• Sarigöllü, E., & Huang, R. (2005). Benefits segmentation of visitors to Latin America. Journal of Travel Research, 43(3), 277–293. doi: 10.1177/0047287504272032
   Google Scholar
• Silverberg, K., Backman, S., & Backman, K. (1996). A preliminary investigation into the psychographics of nature-based travelers to the Southeastern United States. Journal of Travel Research, 35(2), 19–28. doi: 10.1177/004728759603500204
   Google Scholar
• Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 45, 260–274. doi: 10.1016/j.tourman.2014.05.006
   Web of Science ®Google Scholar
• Taiwan Tourism Bureau. (2015). Tourism Policy. Retrieved from Tourism Bureau, M.O.T.C., Republic of China (Taiwan) website: http://admin.taiwan.net.tw/public/public.aspx?no=122
   Google Scholar
• Taylor, G. (1987). Foreign pleasure travel by Americans. Journal of Travel Research, 25(3), 5–7. doi: 10.1177/004728758702500302
   Google Scholar
• Turnbull, D. R., & Uysal, M. (1995). An exploratory study of German visitors to the Caribbean: Push and pull motivations. Journal of Travel and Tourism Marketing, 4(2), 85–92. doi: 10.1300/J073v04n02_07
   Google Scholar
• Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annual of Tourism Research, 21(4), 844–846. doi: 10.1016/0160-7383(94)90091-4
   Web of Science ®Google Scholar
• Walker, J. R., & Walker, J. T. (2010). Tourism: Concepts and practices. Upper Saddle River, NJ: Pearson Education.
   Google Scholar
• Weaver, D., & Oppermann, M. (2000). Tourism management. Milton: John Wiley.
   Google Scholar
• Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56. doi: 10.1016/j.tourman.2003.08.016
   Web of Science ®Google Scholar
• Yuan, S., & McDonald, C. (1990). Motivational determinants of international pleasure time. Journal of Travel Research, 24(1), 42–44. doi: 10.1177/004728759002900109
   Google Scholar