참고문헌
- 김용구 . 1997 . “국제기업의 해외유통경로 만 족도에 관한 설증연구,” . 경영학연구 , 26 : 287 – 300 .
- 이장로 . 2000 . 국제마케탕론, 개정판, 서울, 무역경영사
- 김경훈 , 여일구 and 김동율 . 2004 . “온라인과 오 프라인의 신뢰의 영향번수와 결과변수에 관한 연구,” . 마케팅과학연구 , 13 : 159 – 182 .
- 김상현 and 김재륜 . 2004 . “의약품 도소매상과 약국간 관게특성과 협력에 관한 연구,” . 마케 팅 과학연 구 , 13 : 183 – 209 .
- 서근하 , 윤기호 , 양연조 and 서미옥 . 2004 . “점포 충성도의 상호순차적인 영향관계에 관한 연구,” . 마케팅과학연구 , 14 : 101 – 124 .
- 오상현 , 신봉대 and 심 규열 . 2002 . “전자상거 래 에서 가상점포 이미지가 만족, 신뢰 및 애호도에 미치는 영향,” . 마케팅과학연구 , 10 : 1 – 21 .
- Achrol , Ravi S. and Stern , Louis W. 1988 . “Environmental Determinants of Decision-Making Uncertainty in Marketing Channels,” . Journal of Marketing Research , 25 ( February ) : 36 – 50 .
- Anderson , Erin and Coughlan , Anne T. 1987 . “International Market Entry and Expansion via Integrated Channels of Distribution,” . Journal of Marketing , 51 ( January ) : 71 – 82 .
- Anderson , james C. and Narus , James A. 1984 . “A Model of Distributor's Perspective of Distributor-Manufacturer Working Relationships,” . Journal of Marketing , : 62 – 74 . (Wall)
- Anderson , James. C. and Narus , James A. 1990 . “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” . Journal of Marketing , 54 ( January ) : 42 – 58 .
- Armstrong , J. S. and Overton , T. S. 1977 . “Estimating Nonresponse Bias in Mail Surveys,” . Journal of Marketing Research , 14 ( August ) : 396 – 402 .
- Aulakh , P. , Kotabe , M. and Sahay , A. 1996 . “Trust and Performance in Cross -Border Marketing Partnership A Behavioral Approach,” . Journal of International Business Studies , 27 ( 5 ) : 1002 – 1082 .
- Backhaus , Klaus and Buschken , Joachim . 1999 . “The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers,” . Journal of Business Research , 46 ( 3 ) : 245 – 257 .
- Bello , Daniel C. and Gilliland , David I. 1997 . “The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance,” . Journal of Marketing , 61 ( January ) : 22 – 38 .
- Bentler , Peter M. and Chou , Chih-Ping . 1987 . “Practical Issues in Structural Modeling,” . Sociological Methods and Research , 16 ( August ) : 78 – 117 .
- Blau , P. 1964 . Exchange and Power in Social Life , New York : Wiley .
- Cullen , John B. , Johnson , Jean L. and Sakano , Tomoaki . 1995 . “Japanese and Local Partner Commitment to IJVs: Psychological Consequences of Outcomes and Investments in the IJV Relationship,” . Journal of International Business Studies , 26 : 91 – 115 .
- Dahlstrom , Robert and Nygaard , Arne . 1999 . “An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels,” . Journal of Marketing Research , 36 ( May ) : 160 – 170 .
- Davidson , William II . 1980 . “The Location of Foreign Direct Investment Activity: Country Characteristics and Experience Effects,” . Journal of International Business Studies , 12 ( Fall ) : 9 – 22 .
- Davis , John M . 1984 . “Attraction to a Group as a Function of Attitude Similarity and Geographic Distance,” . Social Behavior and Personality , 12 ( 1 ) : 1 – 5 .
- Doney , Patricia M. and Cannon , Joseph P. 1997 . “An Examination of the Nature of Trust in Buyer-Seller Relationships,” . Journal of Marketing , 61 ( 2 ) : 35 – 51 .
- Ganesan , Shankar . 1994 . “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” . Journal of Marketing , 59 ( April ) : 1 – 19 .
- George , Jennifer M. 1991 . “State or Trait: Effects of Positive Mood on Prosocial Behaviors at Work,” . Journal of Applied Psychology , 76 ( 2 ) : 299 – 307 .
- Geyskens , Inge , Steenkamp , Jan-Benedict E.M. , Scheer , Lisa K. and Kumar , Nirmalya . 1996 . “The Effect of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study,” . International Journal of Research in Marketing , 13 : 303 – 317 .
- Geyskens , Inge , Steenkamp , Jan-Benedict E.M. and Kumar , Nirmalya . 1999 . “A Meta-Analysis of Satisfaction in Marketing Channel Relationships,” . Journal of Marketing Research , 36 ( May ) : 223 – 238 .
- Gronroos , C. 1994 . “From Marketing Mix to Relationship Marketing. Towards a Paradigm Shift in Marketing,” . Management Decision , 32 ( 2 ) : 4 – 20 .
- Meyer and Allen's . 1991 . “Three-Component Model of Organizational Commitment,” . Journal of Applied Psychology , 79 ( 1 ) : 15 – 23 .
- Hall , E. T. and Hall , M. R. 1987 . Hidden Differences: Doing Business with the Japanese , New York : Anchor Books .
- Haugland , Sven A. 1999 . “Factors Influencing the Duration of International Buyer-Seller Relationships,” . Journal of Business Research , 46 ( 3 ) : 273 – 280 .
- Hofstede , G . 1980 . Cultures Consequences , Beverly Hills : Sage Publication .
- Hofstede , G. 1991 . Cultures and Organizations: Software of the Mind , New York : McGraw-Hill Book Company .
- Holzmuller , Hartmut and Kasper , Helmut . 1990 . “Decision -Maker and Export Activity: A Cross-National Comparison of the Foreign Orientation of Austrian Managers,” . Management International Review , 30 ( 3 ) : 217 – 30 .
- Jap , Sandy D. 1999 . “Pie-Expansion Efforts: Collaboration Processes in Buyer-Seller Relationships,” . Journal of Marketing Research , 36 ( November ) : 461 – 475 .
- Jaros , S. J. , Jermier , J. M. , Koehler , J. W. and Sincich , T. 1993 . “Effects of Continuance, Affective and Moral Commitment on the Withdrawal Process: An Evaluation of Eight Structural Equation Models.” . Academy of Managment Journal , 36 ( 5 ) : 951 – 995 .
- John , George . 1984 . “An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel,” . Journal of Marketing Research , 21 ( August ) : 278 – 89 .
- Johnston , Wesley J. , Lewin , Jeffrey E. and Spekman , Robert E. 1999 . “International Industrial Marketing Interactions: Dyadic and Network Perspective,” . Journal of Business Research , 46 ( 3 ) : 259 – 271 .
- Kogut , Bruce and Singh , Harbir . 1988 . “The Effect of National Culture on the Choice of Entry Mode,” . Journal of International Business Studies , 19 ( Fall ) : 411 – 432 .
- Kumar , Nirmalya , Hibbard , Jonathon D. and Stern , Louis W. 1994 . “The Nature and Consequences of Marketing Channel Intermediary Commitment,” , Cambridge , MA : Marketing Sciences Institute . Working Paper Series, Report 947–115
- Lambe , Jay C. , Spekman , Robert E. and Hunt , Shelby . 2000 . “Intermistic Relational Exchange: Conceptualization and Propositional Development,” . Journal of the Academy of Marketing Science , 28 ( 2 ) : 212 – 225 .
- Leonidou , L. 1988 . “Factors Affecting the Decision to Purchase from Third World Manufacturers: the British Experience” . European Management Journal , 8 ( 3 ) : 263 – 268 .
- Macneil , Ian R. 1980 . The New Social Contract , New Haven , CT : Yale University Press .
- McDonald , Gerald W. 1981 . “Structural Exchange and Marital Interaction,” . Journal of Marriage and the Family , : 825 – 39 . November
- McKenna , Regis . 1991 . Relationship Marketing , Addison Wesley .
- Morgan , Robert M. and Hunt , Shelby . 1994 . “The Commitment-Trust Theory of Relationship Marketing,” . Journal of Marketing , 58 ( July ) : 20 – 38 .
- Morgan , Robert M. and Hunt , Shelby . 1999 . “Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy,” . Journal of Business Research , 46 ( 3 ) : 281 – 290 .
- Noordewier , Thomas G. , John , George and Nevin , John R. 1990 . “Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Seller Relationships,” . Journal of Marketing , 54 ( October ) : 80 – 93 .
- Oliver , Richard L. 1980 . “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” . Journal of Marketing Research , 17 ( November ) : 460 – 469 .
- Oliver , Richard L. and Swan , John E. 1989 . “Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach,” . Journal of Marketing , 53 ( April ) : 21 – 35 .
- O'Reilly , C. A. III , Caldwell , D. E. and Barnett , W. P. 1989 . “Work Group Demography, Social Integration, and Turnover,” . Administrative Science Quarterly , 34 : 21 – 37 .
- Reichheld , Frederick F. and Earl Sasser , W. Jr. 1990 . “Zero Defection; Quality Comes to Services,” . Harvard Business Review , : 105 – 111 . September-October
- Rosenberg , Larry J. and Czepiel , John A. 1984 . “A Marketing Approach to Customer Retention,” . Journal of Consumer Marketing , 1 : 45 – 51 .
- Thibaut , J. W. and Kelly , H. H. 1959 . The Social Psychology of Groups , New York : John Wiley & Sons .
- Witkowski , Terrence H. and Thibodeau , Eric J. 1999 . “Personal Bonding Processes in International Marketing Relationships,” . Journal of Business Research , 46 ( 3 ) : 315 – 325 .
- Williams , Jerome D. , Han , Sang-Lin and Quails , William J. 1998 . “A Conceptual Model and Study of Cross-Cultural Business Relationships,” . Journal of Business Research , 42 : 135 – 143 .
- Wilson , David T. 1995 . “An Integrated Model of Buyer-Seller Relationships,” . Journal of the Academy of Marketing Science , 23 ( Fall ) : 335 – 345 .
- Yi , Youjae . 1990 . “A Critical Review of Customer Satisfaction,” . In Review of Marketing , Edited by: Zeithaml , Valerie A. 68 – 124 . Chicago : American Marketing Association .