18
Views
1
CrossRef citations to date
0
Altmetric
Original Articles

Transfer of Marketing Knowledge within Multinational Corporations and Its Impact on Performance: Moderating Effects of Absorptive Capacity, Socialization, and Local Knowledge

&
Pages 279-308 | Received 15 Nov 2008, Accepted 25 Dec 2008, Published online: 03 Apr 2012

References

  • Aiken, L. , and West, S. , 1996. Multiple regression: Testing and interpreting interactions . Newbury Park, CA: Sage Publications; 1996.
  • Almeida, P. , Song, J. Y. , and Grant, R. , 2002. “Are firms superior to alliances and markets? An empirical test of cross-border knowledge building” , Organization Science 13 (2002), pp. 137–161.
  • Armstrong, S. , and Overton, T. , 1977. “Estimating nonrespnse bias in mailsurveys” , Journal of Marketing Research (1977), pp. 396–402, 14(August).
  • Bagozzi, R. , and Yi, Y. , 1988. “On the evaluation of structural equation models” , Journal of the Academy of Marketing Sciences 16 (1988), pp. 74–94.
  • Barney, J. , 1991. “Firm resources and sustained competitive advantage” , Journal of Management 17 (1991), pp. 99–120.
  • Barney, J. , 2002. Gaining and sustaining competitive advantage, . Upper Saddle River: Prentice Hall.; 2002.
  • Bartlett, C. , and Ghoshal, S. , 1989. Managing across borders-The transnational solution . Boston, MA: Harvard Business School Press; 1989.
  • Bjorkman, I. , Barner-Rasmussen, W. , and Li, L. , 2004. “Managing knowledge transfer in MNCs: the impact of headquarters control mechanisms” , Journal of International Business Studies 35 (2004), pp. 443–455.
  • Buckley, P. , and Casson, M. , 1998. “Models of the multinational enterprise” , Journal of International Business Studies 29 (1998), pp. 21–44, (First Quarter).
  • Cavusgil, T. , Calantone, R. , and Zhao, Y. , 2003. “Tacit knowledge transfer and firm innovation capability,” , Journal of Business and Industrial Marketing 18 (1) (2003), pp. 6–21.
  • Cohen, W. , and Levinthal, D. , 1990. “Absorptive capacity: A new perspective on learning and innovation” , Administrative Science Quarterly 35 (1990), pp. 128–152.
  • Collins, C. , and Smith, K. , 2006. “Knowledge exchange and combination; The role of human resource practices in the performance of high-technology firms” , Academy of Management Journal 49 (3) (2006), pp. 544–560.
  • Cui, G. , and Liu, Q. , 2001. “Executive insights: emerging market segmentsin a transitional economy: a study of urban consumers in China” , Journal of International Marketing 9 (1) (2001), pp. 84–106.
  • Day, G. , 1994. “The capability of market-driven organization” , Journal of Marketing 58 (1994), pp. 37–52.
  • Dunning, J. , 1977. "“Trade, location of economic activity and the MNE: A search for an eclectic approach”". In: Ohlin, B. , Hesselborn, P. O. , and Wijkman, P. M. , eds. The international allocation of economic activity . New York: Holmes and Meier; 1977.
  • Foss, N. , and Pedersen, T. , 2002. “Transferring knowledge in MNCs: the role of sources of subsidiary knowledge and organizational context” , Journal of International Management 8 (1) (2002), pp. 1–19.
  • Geringer, J. , and Hobert, L. , 1991. “Control and performance of international joint ventures” , Journal of International Business Studies 20 (2) (1991), pp. 235–254.
  • Grant, R. , 1996. “Toward a knowledge-based theory of the firm” , Strategic Management Journal 17 (Winter Special Issue) (1996), pp. 109–122.
  • Griffith, D. , Hu, M. , and Ryans, J. , 2000. “Process standardization across intra and intercultural relationships” , Journal of International Business Studies 31 (2) (2000), pp. 303–324.
  • Gupta, A. , and Govindarajan, V. , 1991. “Knowledge flows and the structure of control within multinational corporations” , Academy of Management Review 16 (4) (1991), pp. 768–792.
  • Gupta, A. , and Govindarajan, V. , 2000. “Knowledge flows within MNCs” , Strategic Management Journal 21 (2000), pp. 473–496.
  • Han, S. L. , Kim, Y. T. , Oh, C. Y. , and Chung, J. M. , 2008. “Business relationships and structural bonding: A case of American metal industry” , Journal of Global Academy of Marketing Science 18 (2008), pp. 115–132.
  • Hansen, M. , 1999. “The search-transfer problem: the role of weak ties in sharing knowledge across organization subunits” , Administrative Science Quarterly 44 (1) (1999), pp. 82–111.
  • Hansen, M. , and Nohria, N. , 2004. "“Organizing multinational companies for collaborative advantage”". In: Quelch, J. , and Deshpande, R. , eds. The Global Markets: Developing a Strategy to Manage Across Borders . San Francisco: John Wiley & Sons; 2004.
  • Hedlund, G. , 1994. “A model of knowledge management and the nform corporation” , Strategic Management Journal 15 (1994), pp. 73–90.
  • Jansen, J. , Van Den Bosch, F. , and Volberda, H. , 2005. “Managing potential and realized absorptive capacity: how do organizational antecedents matter?” , Academy of Management Journal 48 (6) (2005), pp. 999–1015.
  • Jensen, R. , and Szulanski, G. , 2004. “Stickiness and the adaptation of organizational practices in cross-border knowledge transfers” , Journal of International Business Studies 35 (2004), pp. 508–523.
  • Jung, D. H. , and Kim, H. J. , 2006. “A study on the impact of the organizational traits and new product creativity on development performance” , Journal of Global Academy of Marketing Science 16 (2006), pp. 109–132.
  • Kim, Y. M. , Kang, S. J. , and Park, M. K. , 2003. “Effects of strategic factors of outsourcing on marketing performance” , Journal of Global Academy of Marketing Science 12 (2003), pp. 1–27.
  • Kogut, B. , and Zander, U. , 1993. “Knowledge of the firm and the evolutionary theory of the multinational corporation” , Journal of International Business Studies 24 (1993), pp. 625–645.
  • Kostova, T. , and Zaheer, S. , 1999. “Organizational legitimacy under conditions of complexity: The case of the multinational enterprise” , Academy of Management Review 24 (1) (1999), pp. 64–81.
  • Lane, P. , and Lubatkin, M. , 1998. “Relative absorptive capacity and interorganizational learning” , Strategic Management Journal 19 (5) (1998), pp. 461–477.
  • Lane, P. , Salk, J. , and Lyles, M. , 2001. “Absorptive capacity, learning and performance in international joint ventures” , Strategic Management Journal 22 (12) (2001), pp. 1139–1161.
  • Li, T. , and Calantone, R. , 1998. “The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination” , Journal of Marketing 62 (1998), pp. 13–29, (Oct.).
  • Luo, Y. , 2003. “Market-seeking MNEs in an emerging market: How parent-subsidiary links shape overseas success” , Journal of International Business Studies 34 (3) (2003), pp. 290–309.
  • Lynn, G. , Skov, R. , and Abel, K. , 1999. “Practices that support team learning and their impact on speed to market and new product success” , The Journal of Product Innovation Management 16 (5) (1999), pp. 439–454.
  • Minbaeva, D. , Pedersen, T. , Björkman, I. , Fey, C. , and Park, H. J. , 2003. “MNC knowledge transfer, subsidiary absorptive capacity, and HRM” , Journal of International Business Studies 34 (2003), pp. 586–599.
  • Moon, B. J. , 2006. “Determinants and outcomes of radical product innovations by Korean firms” , Journal of Global Academy of Marketing Science 16 (2006), pp. 13–36.
  • Nam, S. M. , Kim, J. H. , and Noh, J. K. , 2007. “Sustainable development and sustainability marketing: Integration of customers and socio-ecological aspect in marketing concept” , Journal of Global Academy of Marketing Science 17 (2007), pp. 83–108.
  • Powell, W. , Kogut, B. , and Simth-Doerr, L. , 1996. “Inter-organizational collaboration and the locus of innovation: networks of learning in biotechnology” , Administrative Science Quarterly 41 (1996), pp. 116–145.
  • Randolph, W. , and Sashkin, M. , 2002. “Can organizational empowerment work in multicultural settings?” , Academy of Management Executive 16 (2002), pp. 102–115.
  • Rindfleisch, A. , and Moorman, C. , 2001. “The acquisition and utilization of information in new product alliances: A strength-of-ties perspective” , Journal of Marketing 65 (2001), pp. 1–18, (April).
  • Roth, K. , and O'Donnell, S. , 1996. “Foreign subsidiary compensation strategy: an agency theory perspective” , Academy of Management Journal 39 (3) (1996), pp. 678–703.
  • Schulz, M. , 2001. “The uncertain relevance of newness: organizational learning and knowledge flows” , Academy of Management Journal 44 (4) (2001), pp. 661–681.
  • Simonin, B. , 1999. “Ambiguity and the transfer of knowledge in strategic alliances” , Strategic Management Journal 20 (1999), pp. 595–623.
  • Sorge, A. , 1991. “Strategic fit and the societal effect: interpreting cross-national comparisons of technology, organization and human resources” , Organization Studies 12 (2) (1991), pp. 161–190.
  • Szulanski, G. , 1996. “Exploring internal stickiness: Impediments to the transfer of best practice within the firm” , Strategic Management Journal 17 (1996), pp. 27–43.
  • Tsai, W. , 2001. “Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance” , Academy of Management Journal 44 (5) (2001), pp. 996–1004.
  • Teece, D. , Hsano, G. , and Shuen, A. , 1997. “Dynamic capabilities and strategic management” , Strategic Management Journal 18 (7) (1997), pp. 509–533.
  • Youndt, M. , Snell, S. , Dean, J. , and Lepak, D. , 1996. “Human resource management, manufacturing strategy and firm performance” , Academy of Management Journal 39 (4) (1996), pp. 836–866.
  • Zahra, S. , and George, G. , 2002. “Absorptive capacity: A review, reconceptualization, and extension” , Academy of Management Review 27 (2) (2002), pp. 185–203.
  • Zou, S. , and Cavusgil, T. , 2002. “The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance” , Journal of Marketing 66 (2002), pp. 40–56, (Oct.).

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.