70
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Relationships among CEO Image, Corporate Image and Employment Brand value in Fashion Industry

, , , , , , & show all
Pages 309-332 | Received 18 Nov 2008, Accepted 29 Dec 2008, Published online: 03 Apr 2012

References

  • Aaker, D. A. , and Keller, K. L. , 2002. “Consumer Evaluations of brand Extensions,” , Journal of Marketing 54 (2002), pp. 27–41.
  • Andreaseen, T. W. , 1998. “The Effect Corporate of Image in the Formation of Customer Loyalty,” , Journal of Service Research 1 (1) (1998), pp. 82–92.
  • Barich, H. , and Kotler, P. , 1991. “A framework for Marketing Image Management,” , Sloan Management Review (1991), pp. 94–104, Winter.
  • Baron, R. M. , and Kenny, D. A. , 1986. “The moderator-mediator variable distinction in a social psychological research: Conceptual, strategic and statistical considerations,” , Journal of Personality and Social Psychology 51 (1986).
  • Boulding, K. E. , 1956. The Image. . Ann Arbor: University of Michigan Press; 1956.
  • Dowling, G. R. , 1988. “Measuring Corporate Images: A Review of Alternative Approaches,” , Journal of Business Research 17 (1) (1988), pp. 27–34.
  • Dowling, G. R. , 2002. Creating Corporate Reputations: Identity, Image, and Performance. . Oxford: Oxford University Press; 2002.
  • Ferber, R. , 1974. Handbook of Marketing Research. . New York: McGraw-Hill.; 1974.
  • Hill and Knowlton, 2004. PRCA Yearbook 2004 . Hill & Knowlton Ltd.; 2004.
  • Kim, J. S. , 2005. A Study on the Relationship between CEO Image and Corporate Image & Brand Value; Focused on Those CEOs of Top 5 Business Groups in Korea. . The Graduate School of Journalism and Mass Communication, Yonsei University.; 2005, Master Dissertation.
  • Kim, S. K. , 1997. An Investigation into the Actual Condition on the Effect of Corporate Image toward Purchase Decision; Concentrated ‘PERFUME’ Corporation. . The Graduate School, Dongguk University.; 1997, Master's Thesis.
  • Kim, D. H. , 1993. “The Link between Individual and Organizational Learning,” , Sloan Management Review 35 (1) (1993), pp. 37–50.
  • Kotler, P. , 2000. Marketing Management (). . Prentice-Hall.; 2000.
  • Lee, K.-Y. , 2004. “Components of CEO Image and Predictors Influencing Company's Market Value and Attitude of PR Practitioners toward CEO,” , Journal of Public Relations Research 8 (1) (2004), pp. 161–191.
  • Lee, K.-Y. , 2005. “Components of CEO Image and Developing the Measurement Scale,” , Korean Journal of Communication Studies 13 (1) (2005), pp. 160–179.
  • Lee, J. H. , Kim, M. T. , and Ock, J. W. , 2005. “The effects of Pro-Sport spectator on team identification, inspection intention, brand attitude,” , Journal of Korean Academy of Marketing Science 15 (2) (2005), pp. 99–122.
  • Lee, J. H. , Kim, D. K. , and Park, K. H. , 2005. “The Effects of Transformational Leadership on Employees Job Satisfaction and Organization Identification in Korean Hotel Industry,” , Journal of Korean Academy of Marketing Science 15 (2) (2005), pp. 27–48.
  • Lee, S. K. , and Lee, M. C. , 2006. “A Study on Role of CEO Image during the Process of Crisis Management by Apology: Samsung & Hyundai-Motor Company Case,” , Journal of Public Relations Research 10 (1) (2006), pp. 125–162.
  • Lee, Y. J. , 2005. The Effect of Publicity Newspaper Articles about CEO on the Corporate Image—According to the Structural Element of CEO Image . The Graduate School, Chung-Ang University.; 2005, Master dissertation.
  • Moon, H. J. , 2004. A study on the Influence of Corporate Reputation and CEO Reputation on Purchase Intention. . The Graduate School, Sungkyunkwan University.; 2004, Master Dissertation.
  • Moon, J. Y. , 2007. “Corporate Image Effects on Consumers' Evaluation of Brand Trust and Brand Affect,” , Journal of Korean Academy of Marketing Science 17 (3) (2007), pp. 21–38.
  • Nunnally, J. C. , 1978. Psychometric Theory . New York: McGraw Hill.; 1978.
  • Park, J. W. , 2003. “Increase Employment Brand Value,” , LG Economic Weekly 4 (23) (2003), pp. 31–35.
  • Shin, J. K. , and Kong, H. K. , 2005. “The effects of store image on private brand image and purchase intentions,” , Journal of Korean Academy of Marketing Science 15 (2) (2005), pp. 49–69.
  • Tillman, R. , and Lorpatrick, C. A. , 1998. Promotion: Persuasive Communication in Marketing. . Boston: Houghton Mifflin Co.; 1998.
  • Williams, S. L. , and Moffitt, M. A. , 1997. “Corporate Image as and Impression Formation Process: Prioritizing Personal, Organizational, and Environmental Audience Factors,” , Journal of Public Relations Research 9 (4) (1997), pp. 237–258.
  • Winters, L. C. , 1986. “The Effect for Corporate Advertising,” , Journal of Advertising Research 26 (1986), pp. 54–59.
  • Yang, W. S. , 2006. The Effects of Corporate Social Responsibility and Service Quality on Consumer Satisfaction. . The Graduate School, Yonsei University.; 2006, Master dissertation.
  • Yoon, D. G. , and Jang, B. J. , 2006. “A Study on the Influence of Servant Leadership in Hotel Organization on Attitude of Employees,” , Journal of Korean Academy of Marketing Science 16 (3) (2006), pp. 107–123.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.