References

• Agarwal , S. and Teas , R. K. 2001 . Perceived value: Mediating role of perceived risk . Journal of Marketing Theory and Practice , 9 ( 4 ) : 1 – 14 .
   Google Scholar
• Baker , J. , Parasuraman , A. , Grewal , D. and Voss , G. B. 2002 . The influence of multiple store environment cues on perceived merchandise value and patronage intention . Journal of Marketing , 66 ( April ) : 120 – 141 .
   Web of Science ®Google Scholar
• Bolton , R. N. and Drew , J. H. 1991 . A multistage model of customer's assessments of service quality and value . Journal of Consumer Research , 17 ( 4 ) : 375 – 384 .
   Web of Science ®Google Scholar
• Calder , B. J. , Philips , L. W. and Tybout , A. M. 1981 . Designing research for application . Journal of Consumer Research , 8 ( September ) : 197 – 207 .
   Web of Science ®Google Scholar
• Cases , A.-S. 2002 . Perceived risk and risk-reduction strategies in Internet shopping. The International Review of Retail . Distribution and Consumer Research , 12 ( 4 ) : 375 – 394 .
   Google Scholar
• Chen , T. Y. and Chang , H. S. 2005 . Reducing consumers’ perceived risk through banking service quality cues in Taiwan . Journal of Business and Psychology , 19 ( 4 ) : 521 – 540 .
   Web of Science ®Google Scholar
• Chen , Z. and Dubinsky , A. J. 2003 . A conceptual model of perceived customer value in e-commerce: A preliminary investigation . Psychology and Marketing , 20 ( 4 ) : 323 – 347 .
   Web of Science ®Google Scholar
• Chung , K. H. and Oh , J. S. 2001 . Testing the SERVQUAL scale and perceived risk in the Internet shopping mall . Journal of Global Academy of Marketing Science , 7 : 239 – 258 .
   Google Scholar
• Cox , D. F. and Rich , S. U. 1964 . Perceived risk and consumer decision-making: The case of telephone shopping . Journal of Marketing Research , 1 ( November ) : 32 – 39 .
   Web of Science ®Google Scholar
• Cronin , J. J. Jr , Brady , M. K. and Hult , G. T.M. 2000 . Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments . Journal of Retailing , 76 ( 2 ) : 193 – 218 .
   Web of Science ®Google Scholar
• Cronin , J. J. 1997 . A cross-sectional test of the effect and conceptualization of service value . Journal of Services Marketing , 11 ( 6 ) : 375 – 391 .
   Google Scholar
• Dabholkar , P. A. 1996 . “ Technology in service delivery: Implications for self-service options: An investigation of alternative models ” . In Handbook of Service Marketing , Edited by: Swartz , T. A. and Iacobucci , D. 103 – 110 . New York : Sage publications .
   Google Scholar
• Dodds , W. B. and Monroe , K. B. 1985 . The effect of brand and price information on subjective product evaluations . Advances in Consumer Research , 12 : 87 – 90 .
   Google Scholar
• Dodds , W. B. , Monroe , K. B. and Grewal , D. 1991 . Effects of price, brand, and store information on buyers’ product evaluations . Journal of Marketing Research , 28 ( 3 ) : 307 – 319 .
   Web of Science ®Google Scholar
• Dowling , G. R. and Staelin , R. 1994 . A model of perceived risk and intended risk-handing activity . Journal of Consumer Research , 21 : 119 – 134 .
   Web of Science ®Google Scholar
• Eastlick , M. A. and Feinburg , R. A. 1995 . Differences in attitudes toward catalog retailers of apparel among social/economic risk orientation groups . Clothing and Textiles Research Journal , 13 ( 4 ) : 220 – 226 .
   Google Scholar
• Erevelles , S. , Roy , A. and Yip , L. S.C. 2001 . The universality of the signaling theory for products and services . Journal of Business Research , 52 : 175 – 187 .
   Web of Science ®Google Scholar
• Festervand , T. A. , Snyder , D. R. and Tsalikis , J. D. 1986 . Influence of catalog vs. store shopping and prior satisfaction on perceived risk . Journal of the Academy of Marketing Science , 14 ( 4 ) : 28 – 36 .
   Google Scholar
• Forsythe , S. , Liu , C.-L. , Shannon , D. and Gardner , L. C. 2006 . Development of a Scale to Measure the Perceived Benefits and Risks of Online Shopping . Journal of Interactive Marketing , 20 ( 2 ) : 55 – 75 .
   Google Scholar
• Fram , E. H. and Grady , D. B. 1997 . Internet shoppers: Is there a surfer gender gap? . Direct Marketing , 59 ( 1 ) : 46 – 50 .
   Google Scholar
• Furnell , S. M. and Karweni , T. 1999 . Security implications of electronic commerce: A survey of consumers and business . Internet Research: Electronic Networking Applications and Policy , 9 ( 5 ) : 372 – 382 .
   Web of Science ®Google Scholar
• Gale , B. T. 1994 . Managing Customer Value. , New York : Free Press .
   Google Scholar
• Geissler , G. L. and Zinkhan , G M. 1998 . Consumer perceptions of the World Wide Web: An exploratory study using focus group interviews . Advances in Consumer Research , 25 : 386 – 392 .
   Google Scholar
• Groth , J. C. 1995 . Exclusive value and the pricing of services . Management Decision , 33 ( 8 ) : 22 – 29 .
   Google Scholar
• Hawes , J. and Lumpkin , J. 1986 . Perceived risk and the selection of a retail patronage mode . Journal of the Academy of Marketing Sciences , 14 : 37 – 42 .
   Google Scholar
• Jacoby , J. and Kaplan , L. B. The components of perceived risk . Proceedings of the Third Annual Conference of the Association for Consumer Research . Edited by: Venkatesan , M. pp. 382 – 393 . College Park , MD : Association of Consumer Research .
   Google Scholar
• Keeney , R. L. 1999 . The value of Internet commerce to the customer . Management Science , 45 ( 4 ) : 533 – 542 .
   Web of Science ®Google Scholar
• Kim , E. Y. and Jackson , V. P. 2009 . The effect of e-servqual on e-loyalty for apparel online shopping . Journal of Global Academy of Marketing Science , 19 ( 4 ) : 57 – 65 .
   Google Scholar
• Kim , J. and Damhorst , M. L. 2010 . Effects of level of Internet retailer's service quality on perceived apparel quality, perceived service quality, perceived value, satisfaction, and behavioral intentions toward an Internet retailer . Clothing and Textiles Research Journal , 28 ( 1 ) : 56 – 73 .
   Web of Science ®Google Scholar
• Kim , J. and Park , J. 2005 . A consumer shopping channel extension model: Attitude shift toward the online retailer . Journal of Fashion Marketing and Management , 9 ( 1 ) : 106 – 121 .
   Google Scholar
• Kim , J. H. and Shin , Y. S. 2000 . Factors influencing the consumers’ perceived risks and purchase intentions in the cyber shopping mall . Journal of Global Academy of Marketing Science , 6 : 47 – 67 .
   Google Scholar
• Klein , L. R. 1998 . Evaluating the potential of interactive media through a new lens: Search versus experience goods . Journal of Business Research , 41 : 195 – 203 .
   Web of Science ®Google Scholar
• Ko , E. , Kim , E. Y. and Lee , E. K. 2010 . Modeling consumer adoption of mobile shopping for fashion products in Korea . Psychology and Marketing , 26 ( 7 ) : 669 – 687 .
   Google Scholar
• Kwon , Y. H. , Paek , S. L. and Arzeni , M. 1991 . Catalog vs. non-catalog shopping of apparel: Perceived risks, shopping orientations, demographics, and motivations . Clothing and Textiles Research Journal , 10 ( 1 ) : 13 – 19 .
   Google Scholar
• Lapierre , J. , Filiatrault , P. and Chebat , J. 1999 . Value strategy rather than quality strategy: A case of business-to-business professional services . Journal of Business Research , 45 : 235 – 246 .
   Web of Science ®Google Scholar
• Lee , G. G. and Lin , H. F. 2005 . Customer perceptions of e-service quality in online shopping . International Journal of Retail and Distribution Management , 33 ( 2 ) : 161 – 176 .
   Google Scholar
• Lee , H. , Shin , S. and Kim , S. 2010 . Surrogate Internet shopping malls: The effects of consumers’ perceived risk and product evaluations on country-of-origin image . Journal of Global Academy of Marketing Science , 20 ( 2 ) : 208 – 218 .
   Google Scholar
• Lichtenstein , D. R. and Burton , S. 1989 . The relationship between perceived and objective price-quality . Journal of Marketing Research , 26 ( November ) : 429 – 443 .
   Web of Science ®Google Scholar
• Liebermann , Y. and Stashevsky , S. 2002 . Perceived risks as barriers to Internet and e-commerce usage . Qualitative Market Research: An International Journal , 5 ( 4 ) : 291 – 300 .
   Google Scholar
• Liu , C. , Arnett , K. P. and Litecky , C. 2000 . Design quality of websites for electronic commerce: Fortune 1000 webmasters’ evaluations . Electronic Markets , 10 ( 2 ) : 120 – 129 .
   Google Scholar
• Lorse , G. L. , Bellman , B. and Johnson , E. J. 2000 . Consumer buying behavior on the Internet: Findings from panel data . Journal of Interactive Marketing , 14 ( 1 ) : 15 – 29 .
   Google Scholar
• McCabe , D. B. 2001 . Online and offline decisions: The effect of product category and order of information (Doctoral dissertation, Arizona State University, 2001) . Dissertation Abstracts International , 62 : 02A
   Google Scholar
• McCorkle , D E. 1990 . The role of perceived risk in mail order catalog shopping . Journal of Direct Marketing , 4 ( 4 ) : 26 – 35 .
   Google Scholar
• McKnight , D. H. , Chudhury , V. and Kacmar , C. 2002 . The impact of initial customer trust on intentions to transact with a web site: A trust building model . Journal of Strategic Information Systems , 11 ( 4 ) : 297 – 323 .
   Google Scholar
• Meuter , M. L. , Ostrom , A. L. , Roundtree , R. I. and Bitner , M. J. 2000 . Self-service technologies: Understanding customer satisfaction with technology-based service encounters . Journal of Marketing , 64 ( July ) : 50 – 64 .
   Google Scholar
• Miyazaki , A. D. and Fernandez , A. 2001 . Consumer perceptions of privacy and security risks for online shopping . Journal of Consumer Affairs , 35 ( 1 ) : 27 – 44 .
   Web of Science ®Google Scholar
• Moeller , E. W. 2001 . The latest Web trends: Usability? . IEEE Communication Dimensions , : 151 – 158 .
   Google Scholar
• Monroe , K. B. 1990 . Pricing: Making Profitable Decisions. , New York : McGraw-Hill .
   Google Scholar
• Nunnally , J. C. and Bernstein , I. H. 1994 . Psychometric Theory, , 3rd ed. , New York : McGraw-Hill .
   Google Scholar
• Parasuraman , A. and Grewal , D. 2000 . The impact of technology on the quality-value-loyalty chain: A research agenda . Journal of the Academy of Marketing Science , 28 ( 1 ) : 168 – 174 .
   Web of Science ®Google Scholar
• Parasuraman , A. , Zeithaml , V. A. and Malhortra , A. 2005 . E-S-QUAL: A multiple-item scale for assessing electronic service quality . Journal of Service Research , 7 ( 3 ) : 213 – 233 .
   Web of Science ®Google Scholar
• Park , J. H. , Lennon , S. J. and Stoel , L. 2005 . On-line product presentation: Effects on mood, perceived risk, and purchase intention . Psychology and Marketing , 22 ( 9 ) : 695 – 719 .
   Web of Science ®Google Scholar
• Park , J. H. and Kim , J. 2007 . The importance of perceived consumption delay in Internet shopping: Time-related information, time risk, attitude, and purchase intention . Clothing and Textiles Research Journal , 25 ( 1 ) : 24 – 41 .
   Google Scholar
• Park , J. H. and Stoel , L. 2005 . Effects of brand familiarity, experience and information on online apparel purchase . International Journal of Retail and Distribution Management , 33 ( 2 ) : 148 – 160 .
   Google Scholar
• Peck , J. and Childers , T. L. 2003 . To have and to hold: The influence of haptic information on product judgments . Journal of Marketing , 67 ( 2 ) : 35 – 48 .
   Web of Science ®Google Scholar
• Peterson , R. A. and Jolibert , A. J.P. 1995 . A meta-analysis of country-of-origin effects . Journal of International Business Studies , 26 ( October ) : 883 – 900 .
   Google Scholar
• Peterson , R. A. , Balasubramanian , S. and Bronnenberg , B. J. 1997 . Exploring the implications of consumer marketing . Journal of the Academy of Marketing Science , 25 ( 4 ) : 329 – 346 .
   Web of Science ®Google Scholar
• Pew Research Center. 1998 . The Internet news audience goes ordinary. Retrieved March 20, 2001, from http://208.240.91.18/tech98sum.htm
   Google Scholar
• Phau , I. and Poon , S. M. 2000 . Factors influencing the types of products and services purchased over the Internet . Internet Research: Electronic Networking Applications and Policy , 10 ( 2 ) : 102 – 113 .
   Web of Science ®Google Scholar
• Porter , M. E. 1990 . The Competitive Advantage of Nations. , New York : MacMillan .
   Google Scholar
• Prasad , V. K. 1975 . Socioeconomic product risk and patronage preferences of retail shoppers . Journal of Marketing , 39 ( 3 ) : 42 – 47 .
   Web of Science ®Google Scholar
• Reichheld , F. F. and Schefter , P. 2000 . E-loyalty: Your secret weapon on the Web . Harvard Business Review , 78 ( 4 ) : 105 – 113 .
   Web of Science ®Google Scholar
• Roselius , T. 1971 . Consumer rankings of risk reduction methods . Journal of Marketing , 35 ( 1 ) : 56 – 61 .
   Web of Science ®Google Scholar
• Sheth , J. N. , Newman , B. I. and Gross , B. L. 1991a . Why we buy what we buy: A theory of consumption values . Journal of Business Research , 22 ( 2 ) : 159 – 170 .
   Web of Science ®Google Scholar
• Sheth , J. N. , Newman , B. I. and Gross , B. L. 1991b . Consumption values and market choice: Theory and application. , Cincinnati , OH : South-Western Publishing .
   Google Scholar
• Shim , S. , Eastlick , M. A. , Lotz , S. L. and Warrington , P. 2001 . An online prepurchase intentions model: The role of intention to search . Journal of Retailing , 11 : 397 – 416 .
   Google Scholar
• Shimp , T. A. and Bearden , W. O. 1982 . Warranty and other extrinsic cue effects on consumers’ risk perception . Journal of Consumer Research , 9 ( June ) : 38 – 46 .
   Web of Science ®Google Scholar
• Shin , B. and Park , J. Y. 2006 . The effect of the consumer's perceived risk on the level of information search . Journal of Global Academy of Marketing Science , 16 ( 3 ) : 143 – 166 .
   Google Scholar
• Simpson , L. and Lakner , H. 1993 . Perceived risk and mail order shopping for apparel . Journal of Consumer Studies and Home Economics , 17 : 377 – 389 .
   Google Scholar
• Spreng , R. A. , Dixon , A. L. and Olshavsky , R. W. 1993 . The impact of perceived value on consumer satisfaction . Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior , 6 : 50 – 55 .
   Google Scholar
• Stone , R. N. and Gronhaug , K. 1993 . Perceived risk: Further considerations for the marketing discipline . European Journal of Marketing , 27 ( 3 ) : 39 – 50 .
   Google Scholar
• Sweeney , J. C. and Soutar , G. N. 2001 . Consumer perceived value: The development of a multiple item scale . Journal of Retailing , 77 : 203 – 220 .
   Web of Science ®Google Scholar
• Sweeney , J. C. , Soutar , G. N. and Johnson , L. W. 1999 . The role of perceived risk in the quality-value relationship: A study in a retail environment . Journal of Retailing , 75 ( 1 ) : 77 – 105 .
   Web of Science ®Google Scholar
• Tan , S. J. 1999 . Strategies for reducing consumers’ risk aversion in Internet shopping . Journal of Consumer Marketing , 16 ( 2 ) : 163 – 180 .
   Google Scholar
• Taylor , J. W. 1976 . The role of risk in consumer behavior . Journal of Marketing , 38 ( 4 ) : 54 – 60 .
   Google Scholar
• Teas , R. K. and Agarwal , A. 2000 . The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value . Journal of the Academy of Marketing Science , 28 ( 2 ) : 278 – 290 .
   Web of Science ®Google Scholar
• Teas , R. K. and DeCarlo , T. E. 2004 . An examination and extension of the zone-of-tolerance model: A comparison to performance-based models of perceived quality . Journal of Service Research , 6 ( 3 ) : 272 – 286 .
   Google Scholar
• Van den Poel , D. and Leunis , J. 1999 . Consumer acceptance of the Internet as a channel of distribution . Journal of Business Research , 45 ( 3 ) : 249 – 256 .
   Web of Science ®Google Scholar
• Vijayasarathy , L. R. and Jones , J. M. 2000 . Print and Internet catalog shopping . Internet Research: Electronic Networking Applications and Policy , 10 ( 3 ) : 191 – 202 .
   Web of Science ®Google Scholar
• Winakor , G. , Canton , B. and Wolins , L. 1980 . Perceived fashion risk and self-esteem of males and females . Home Economics Research Journal , 9 ( 1 ) : 45 – 56 .
   Google Scholar
• Wolfinbarger , M. and Gilly , M. C. 2002 . eTailQ: Dimensionalizing, measuring and predicting etail quality . Journal of Retailing , 79 ( 3 ) : 183 – 198 .
   Google Scholar
• Yavas , U. 1994 . Student as subjects in advertising and marketing research . International Marketing Review , 11 ( 4 ) : 35 – 43 .
   Google Scholar
• Yoo , B. and Donthu , N. 2001 . Developing a scale measure the perceived quality of Internet shopping sites (SITEQUAL) . Quarterly Journal of Electronic Commerce , 2 ( 1 ) : 31 – 47 .
   Google Scholar
• Zeithaml , V. A. 1988 . Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence . Journal of Marketing , 52 ( July ) : 2 – 22 .
   Web of Science ®Google Scholar
• Zeithaml , V. A. , Parasuraman , A. and Malhotra , A. 2002 . Service quality delivery through web sites: A critical review of extant knowledge . Journal of the Academy of Marketing Sciences , 30 ( 4 ) : 362 – 375 .
   Web of Science ®Google Scholar