1,521
Views
45
CrossRef citations to date
0
Altmetric
Original Articles

Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea

消费者对奢侈品牌绿色营销的行为:ᅳ个美国, 日本和韩国的跨文化研究

, &
Pages 319-333 | Received 10 Sep 2010, Accepted 20 Dec 2010, Published online: 03 Jan 2012

References

  • Aaker , D. 1991 . Managing Brand Equity. , NY , US : The Free Press .
  • Alwitt , L. and Pitts , R. 1996 . Predicting purchase intentions for an environmentally sensitive product . Journal of Consumer Psychology , 5 ( 1 ) : 49 – 64 .
  • Anderson , W. and Cunningham , W. 1972 . The socially conscious consumer . Journal of Marketing , 36 : 23 – 31 .
  • Andreassen , W. and Lindestad , B. 1998 . Customer loyalty and complex services . International Journal of Service Industry Management , 9 ( 1 ) : 7 – 23 .
  • Antil , J. 1984 . Socially responsible consumers . Journal of Macromarketing , Fall : 18 – 39 .
  • Assael , H. 2007 . Consumer Behavior and Marketing Action. , MA , US : Kent Publishing Co .
  • Balderjahn , I. 1988 . Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns . Journal of Business Research , 17 : 51 – 56 .
  • Bhattacharya , C. and Sen , S. 2003 . Consumer-company identification . Journal of Marketing , 67 ( 2 ) : 76 – 88 .
  • Berger , E. and Kanetkar , V. 1995 . Increasing environmental sensitivity via workplace experience . Journal of Public Policy and Marketing , 14 ( Fall ) : 205 – 215 .
  • Britt , S. 1984 . Marketing Manager's Handbook. , NC , US : Dartnell Corporation .
  • Bloemer , J. , Ruyter , K. and Peeters , P. 1998 . Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction . International Bank Marketing , 6 ( 7 ) : 276 – 286 .
  • Bosshart . 2001 . The Future of Consumption , Seoul , , Korea : Tree of Thinking .
  • Brown , M. E. and Stayman , D. 1992 . Antecedents and consequences of attitude toward the act: a meta-analysis . Journal of Consumer Research , 19 ( 1 ) : 34 – 51 .
  • Brown , T. and Dacin , P. 1997 . The company and the product: corporate associations and consumer product responses . Journal of Marketing , 61 ( 1 ) : 68 – 84 .
  • Carringer , P. T. 1994 . Not just a worthy cause . American Advertising , 10 ( Spring ) : 16 – 19 .
  • Carroll , A. 1979 . A three-dimensional conceptual model of corporate performance . Academy of Management Review , 4 ( 4 ) : 497 – 505 .
  • Caudron , S. 1977 . Forget image. It's reputation that matters . Industry Week , 3 : 13
  • Chang , C. and Tu , C. 2005 . Exploring store image, customer satisfaction and customer loyalty relationship . Journal of American Academy of Business , 7 ( 2 ) : 97 – 202 .
  • Chaudhuri , A. and Holbrook , M. B. 2001 . The chain of effects from brand trust and brand affect to brand performance . Journal of Marketing , 65 ( April ) : 81 – 93 .
  • Chen , Y. 2010 . The drivers of green brand equity: green brand image, green satisfaction, and green trust . Journal of Business Ethics , 93 : 307 – 319 .
  • Chevalier , M. and Mazzalove , G. 2008 . Luxury Brand Management. , NJ , US : Wiley .
  • Coddington , W. 1993 . Green Marketing. , NY , US : McGraw Hill .
  • Curasi , C. F. and Kennedy , K. N. 2002 . From prisoners to apostles: a typology of repeat buyers and loyal customers in service business . Journal of Services Marketing , 16 ( 4 ) : 322 – 341 .
  • Debholkar , P. and Bagozzi , R. 2002 . An attitudinal model of technology-based self-service . Journal of the Academy of Marketing Science , 30 ( 3 ) : 184 – 201 .
  • Deeter-Schmelz , D. , Moore , J. and Goebel , D. 2000 . Prestige clothing shopping by consumers . Journal of Marketing Theory and Practice , 8 ( Fall ) : 43 – 58 .
  • Dodds , W. , Monroe , K. and Grewal , D. 1991 . Effects of price, brand, and store information on buyers’ product evaluations . Journal of Marketing Research , 28 ( 3 ) : 307 – 319 .
  • Dubois , B. and Laurent , G. 1994 . Attitudes toward the concept of luxury: an exploratory analysis . Asia-Pacific Advances in Consumer Research , 1 ( 2 ) : 273 – 278 .
  • Fishbein , M. and Ajzen , I. 1975 . Belief Attitude, Intention, and Behavior: An Introduction to Theory and Research. , MA , US : Addison-Wesley .
  • Gardner , B. and Levy , S. 1955 . The product and the brand . Harvard Business Review , 33 : 33 – 39 .
  • Grossman , G. and Shapiro , M. C. 1988 . Counterfeit-product trade . The American Economic Review , 78 ( 3 ) : 59 – 75 .
  • Hair , J. , Anderson , R. , Tatham , R. and Black , W. 1998 . Multivariate Data Analysis. , NJ , US : Prentice-Hall .
  • Hawley , J. 2000 . Textile recycling as a system . Journal of Family and Consumer Sciences , 92 ( 4 ) : 40 – 43 .
  • Hong , H. , Ryu , S. and Moon , C. 2007 . Relationship between usage needs satisfaction and commitment to apparel brand communities: Moderator effect of apparel brand image . Journal of Global Academy of Marketing Science , 17 ( 4 ) : 51 – 89 .
  • Interbrand . 2006 . Best Global Brands , available http://www.interbrand.com/best_global_brands.aspx, 2007
  • Keller , L. K. 1998 . Strategic Brand Management. , NJ , US : Prentice Hall .
  • Klein , J. and Dawar , J. 2004 . Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis . International Journal of Research in Marketing , 21 : 203 – 217 .
  • Kim , A. J. and Ko , E. 2010 . Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention . Journal of Global Fashion Marketing , 1 ( 3 ) : 164 – 171 .
  • Kim , E. Y. and Ko , E. 2010 . Achieving Brand Power: Bean Pole of Samsung . Journal of Global Fashion Marketing , 1 ( 1 ) : 61 – 70 .
  • Kim , K. , Ko , E. , Graham , H. , Lee , N. , Lee , D. , Jung , H. , Jeon , B. and Moon , H. 2008 . Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe . Journal of Global Academy of Marketing Science , 18 ( 4 ) : 245 – 276 .
  • Ko , E. and Yun , S. 2004 . Impact of fashion brand personality on brand preference and purchase intention . Journal of Global Academy of Marketing Science , 14 : 59 – 80 .
  • Ko , E. , Kim , K. and Zhang , H. 2008 . A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China . Journal of Global Academy of Marketing Science , 18 ( 1 ) : 157 – 177 .
  • Ko , E. , Taylor , C. and Lee , C. Eco-friendly marketing communication in fashion industry . Korean Academy of Marketing Science Spring International Conference Proceedings . May . pp. 49 – 55 .
  • Ko , E. 2009 . Fashion Marketing. , Seoul , , Korea : Pakyoungsa .
  • Ko , E. , Kim , E. , Taylor , C. , Kim , K. and Kang , I. 2007 . Cross-national market segmentation in the fashion industry . International Marketing Review , 24 ( 5 ) : 629 – 651 .
  • Kotler , P. 1988 . Marketing Management. , NJ , US : Prentice-hall .
  • Koubaa , Y. 2008 . Country of origin, brand image perception, and brand image structure . Asia Pacific Journal of Marketing and Logistics , 20 ( 2 ) : 139 – 155 .
  • Krause , D. 1993 . Environmental consciousness . Journal of Environment and Behavior , 25 ( 1 ) : 126 – 142 .
  • Lai , F. , Griffin , M. and Babin , B. 2009 . How quality, value, image, and satisfaction create loyalty at a Chinese telecom . Journal of Business Research , 62 : 980 – 986 .
  • Laroche , M. , Kim , C. and Zhou , L. 1996 . Brand familiarity and confidence as determinants of purchase intention . Journal of Business Research , 37 : 115 – 120 .
  • Lodge , G. C. 1990 . Comparative Business- Government Relations. , NJ , US : Prentice-Hall .
  • Mackenzie , S. B. , Lutz , R. J. and Belch , G. E. 1986 . The role of attitude toward the ad as a mediator of advertising effectiveness . Journal of Marketing Research , 23 ( 2 ) : 130 – 143 .
  • Marin , L. , Ruiz , S. and Rubio , A. 2009 . The role of identity salience in the effects of CSR on consumer behavior . Journal of Business Ethics , 84 : 65 – 78 .
  • Maignan , I. and Ferrell , O. 2001 . Antecedents and benefits of corporate citizenship: an investigation of French business . Journal of Business Research , 51 : 37 – 51 .
  • Maignan , I. and Ferrell , O. 2003 . Nature of corporate responsibilities perspectives from American, French, and German consumers . Journal of Business Research , 56 : 55 – 67 .
  • Martenson , R. 2007 . Corporate brand image, satisfaction and store loyalty . International Journal of Retail and Distribution Management , 35 ( 7 ) : 544 – 555 .
  • McKinsey . 1990 . The Luxury Industry: An Asset for France. , Paris , , France : McKinsey .
  • Minton , A. and Rose , R. 1997 . The effects of environmental concern on environmentally friendly consumer behavior . Journal of Business Research , 40 : 37 – 48 .
  • Mohr , L. and Webb , D. 2005 . The effects of corporate social responsibility and price on consumer responses . The Journal of Consumer Affairs , 39 ( 1 ) : 121 – 147 .
  • Montoro , F. J. , Luque , T. , Fuentes , F. and Canãdas , P. 2006 . Improving attitudes toward brands with environmental associations . Journal of Consumer Marketing , 23 ( 1 ) : 26 – 33 .
  • Mun , D. and Huh , W. 2006 . A study on building luxury brand image through culture marketing . The Korean Journal of Advertising , 17 ( 2 ) : 59 – 82 .
  • Nan , W. and Heo , K. 2007 . Consumer responses to corporate social responsibility initiatives . Journal of Advertising , 36 ( 2 ) : 63 – 74 .
  • Nandan , S. 2005 . An exploration of the brand identity-brand image linkage . Brand Management , 12 ( 4 ) : 264 – 278 .
  • Nia , A. and Zaichkowsky , J. 2000 . Do counterfeits devalue the ownership of luxury brands? . Journal of Product and Brand Management , 9 : 485 – 497 .
  • Nueno , J. and Quelch , J. 1998 . The mass marketing of luxury . Business Horizon , : 61 – 68 . November-December
  • Oh , S. , Kim , Y. , Lee , C. , Shim , C. , Park , M. and Jung , H. 2009 . Consumer adoption of virtual stores in Korea . Psychology and Marketing , 26 ( 7 ) : 652 – 668 .
  • Park , J. , Yoon , J. and Choi , D. 2003 . A study on consumer purchase intention using a flow . Journal of Global Academy of Marketing Science , 12 : 1 – 22 .
  • Park , J. 2009 . An analysis of consumer characteristics of Japan and Korea in reference to luxury brands. , Japan : Keio University . Unpublished Doctorate Dissertation
  • Phau , I. and Ong , D. 2007 . An investigation of the effects of environmental claims in promotional messages for clothing brands . Marketing Intelligence and Planning , 25 ( 7 ) : 772 – 788 .
  • Peattie , K. 1992 . Green Marketing. , London , UK : Pitman Publishing .
  • Phelps , J. E. and Hoy , M. G. 1996 . The Aad-Ab-PI relationship in children: the impact of brand familiarity and measurement timing . Psychology and Marketing , 13 : 77 – 105 .
  • Pope , N. and Voges , K. 2000 . The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention . Sport Marketing Quarterly , 9 ( 2 ) : 96 – 102 .
  • Schwartz , J. and Miller , T. 1991 . The earth's best friends . American Demographics , 13 ( 2 ) : 26 – 35 .
  • Schwepker , C. and Cornwell , B. 1991 . An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products . Journal of Public Policy and Marketing , 10 ( 2 ) : 77 – 101 .
  • Sen , S. and Bhattacharya , C. 2001 . Does doing good always lead to doing better? Consumer reactions to corporate social responsibility . Journal of Marketing Research , 38 : 225 – 243 .
  • Sen , S. , Bhattacharya , C. and Korschun , D. 2006 . The role of corporate social responsibility in strengthening multiple stakeholder relationships . Journal of the Academy of Marketing Science , 34 ( 2 ) : 158 – 166 .
  • Sheth , J. , Bruce , I. and Barbara , L. 1991 . Consumption Values and Market Choices. , OH , US : Thomson South-Western .
  • Stanton , W. and Futrell , C. 1987 . Fundamentals of Marketing. , NY , US : McGraw-Hill .
  • Stern , P. 2004 . The relationship between customer loyalty and purchase incidence . Marketing Letters , 15 ( 1 ) : 5 – 19 .
  • Till , B. and Nowak , L. 2000 . Toward effective use of cause-related marketing alliances . Journal of Product and Brand Management , 9 ( 7 ) : 474 – 484 .
  • Tsai , S. 2009 . Impact of personal orientation on luxury-brand purchase value . International Journal of market Research , 47 ( 4 ) : 429 – 454 .
  • Vigneron , F. and Johnson , L. 1999 . A review and a conceptual framework of prestige-seeking consumer behavior . Academy of Marketing Science Review , 99 ( 1 ) available http://www.amsreview.org/articles/vigneron01–1999.pdf
  • Vigneron , F. and Johnson , L. 2004 . Measuring perceptions of brand luxury . Brand Management , 11 ( 6 ) : 484 – 506 .
  • Vitell , S. 2003 . Consumer ethics research: review, synthesis and suggestions for the future . Journal of Business Ethics , 43 ( 1/2 ) : 33 – 47 .
  • Wiedmann , K. , Hennings , N. and Siebels , A. 2009 . Value-based segmentation of luxury consumption behavior . Psychology and Marketing , 26 ( 7 ) : 625 – 651 .
  • Wilcox , K. , Kim , H. and Sen , S. 2009 . Why do consumers buy counterfeit luxury brands? . Journal of Marketing Research , 46 : 247 – 259 .
  • Wong , N. and Ahuvia , A. 1998 . Personal taste and family face: luxury consumption in Confucian and Western societies . Psychology and Marketing , 15 ( August ) : 423 – 441 .
  • Woodall , T. 2003 . Conceptualizing value for the customer: an attributional, structural and dispositional analysis . Academy of Marketing Science Review , available at http://www.amsreview.org/articles/woodall12–2003
  • Wustenhagen , R. and Bilharz , M. 2006 . Green energy market development in Germany . Energy Policy , 34 : 1681 – 1696 .
  • Yano Research Institute. 2007 . Import Market and Brand 2007. , Tokyo , , Japan : Yano Research Institute .
  • Zhang , H. , Ko , E. and Kim , K. 2010 . The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China . Journal of Global Fashion Marketing , 1 ( 2 ) : 100 – 109 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.