The need for hybrid decision systems in complex marketing domains: HYMS

8. References

• Arinze , B. 1990 . Industrial Marketing Management , 19 : 117 – 129 . Market planning with computer models: A case study in the software industryN° 2
   Web of Science ®Google Scholar
• Borch , O. J. and Hartvigsen , G. 1991 . Knowledge-based systems for strategic market planning in small firms . Decision Support Systems , 7 : 145 – 157 .
   Web of Science ®Google Scholar
• Burke , R. R. Rangaswamy , Wind , A. , and , J. and Eliashberg , J. 1990 . A knowledge-based system for advertising design . Marketing Science , 9 ( n° 3 ) : 212 – 229 .
   Web of Science ®Google Scholar
• Burke , R. R. 1991 . Reasoning with empirical marketing knowledge . International Journal of Research in Marketing , 8 : 75 – 90 .
   Google Scholar
• Cavusgil , S. T. , Tamer , M. M. and Evirgen , T. C. 1992 . A decision support system for doing business with eastern bloc countries: The Country Consultant . European Business Review , 92 ( n° 4 ) : 24 – 34 .
   Google Scholar
• Curry , B. and Moutinho , L. 1991 . Expert systems and marketing strategy: an application to site location decisions . Journal of Marketing Channels , 1 ( n° 1 ) : 23 – 37 .
   Google Scholar
• Curry , B. , Moutinho , L. and Davies , F. 1992 . Constructing a knowledge base for a marketing expert system . Marketing Intelligence & Planning , 10 : 12 – 20 . No. 11
   Google Scholar
• Day , G. S. 1986 . Analysisn for Strategic Market Decisions West Publising Company, USA
   Google Scholar
• Doukidis , G. I. 1988 . Decision Support Systems 345 – 354 . Decision Support System Concepts in Expert Systems: An Emprical Study, No.4
   Google Scholar
• Duan , Y. and Burrell , P. 1995a . 8th International Symposium on Artificial Intelligence 78 – 85 . Some Issues for Developing Expert Systems for Stragic Marketing Planning, Monterrey, Mexico
   Google Scholar
• Duan , Y. and Burrell , P. 1995b . A Hybrid System for Stragic Marketing Planning . Marketing Intelligence and Planning , 13 ( n° 11 ) : 5 – 12 .
   Google Scholar
• Dubelaar , C. , Finlay , P. N. and Taylor , D. 1991 . Expert systems: The cold fusion of marketing . Journal of Marketing Management , 7 ( n° 4 ) : 371 – 382 .
   Google Scholar
• Ford , F. N. 1985 . Decision Support Systems and Expert Systems: A Comparison . Information & Management , 8 ( n° 1 ) : 21 – 26 .
   Google Scholar
• Gupta , U. G. 1992 . Successful deployment strategies: Moving to an operational environment . Information Systems Management , 9 ( n° 1 ) : 21 – 27 .
   Google Scholar
• Harker , P. T. 1987 . Alternative Modes of Questioning in the AHP . Mathematical Modelling , 9 : 353 – 360 .
   Web of Science ®Google Scholar
• Holder , R. D. 1990 . Some Comments on the Analytic Hierarchy Process . Journal of the Operational Research Society , 41 ( n° 11 ) : 1073 – 1080 .
   Web of Science ®Google Scholar
• Keon , J. W. 1991 . Point of view: understanding the power of expert systems in marketing—When and how to build them . Journal of Advertising Research , 31 : 64 – 71 . No.6
   Web of Science ®Google Scholar
• Larreche , J. and Srinivasan , V. 1988 . Readings in Strategic Marketing, Analysis, Planning, and Implementation Edited by: Weitz , B. A. and Wensley , R. 257 – 280 . STRATPORT: A decision Support System for strategic Planning in (The Dryden Press, USA
   Google Scholar
• Lootsma , F. A. 1989 . Conflict Resolution via Pair-wise Comparison . European Journal of Operational Research , 40 : 109 – 116 .
   Web of Science ®Google Scholar
• Lund , J. R. and Palmer , R. N. 1986 . Subjective Evaluation: Linguistic Scale in Pair-wise Comparison Methods . Civil Engineering Systems , 3 : 182 – 186 .
   Google Scholar
• McDonald , M. H. 1989 . Marketing planning and expert systems: an epistemology of practice . Marketing Intelligence and planning , 7 ( n° 7 ) : 16 – 23 . B./8
   Google Scholar
• McDonald , M. H. and Wilson , H. N. 1990 . State-of-the-art development in expert systems and strategic marketing planning . British Journal of Management , 1 : 159 – 170 .
   Google Scholar
• McDonald , M. H. 1992 . The cranfiled management research series B. Strategic Marketing Planning, Kogan Page Ltd, London UK
   Google Scholar
• Mclvor , R. , Scullion , G. and McTear , M. 1992 . Development of a strategic management interactive learning expert system . International Journal of Information Resource Management , 3 ( n° 2 ) : 11 – 23 .
   Google Scholar
• Mentzer , J. T. and Gandhi , N. 1992 . Expert system in marketing: guidelines for development . Journal of the Academy of Marketing Science , 20 ( n° 1 ) : 73 – 80 .
   Google Scholar
• Mentzer , J. T. and Gandhi , N. 1993 . Expert systems in industrial marketing . Industrial Marketing Management , 22 ( n° 2 ) : 109 – 116 .
   Web of Science ®Google Scholar
• Moutinho , L. and Paton , R. 1993 . Expert system: a new tool in marketing . The Quarterly Review of Marketing , 13 ( n° 2 ) : 5 – 13 .
   Google Scholar
• Moutinho , L. , Curry , B. and Davies , F. 1993 . The COMSTRAT model: development of an expert system in strategic marketing . Journal of General Management , 19 ( n° 1 ) : 32 – 47 .
   Google Scholar
• Porter , M. E. 1988 . Readings in Strategic Marketing: Analysis, Planning, and Implementation Edited by: Weitz , B. A. and Wensley , R. 87 – 100 . How Competitive Forces Shape Strategy in (The Dryden Press, USA
   Google Scholar
• Rangaswamy , A. , Eliashberg , J. , Burke , R. R. and Wind , J. 1989 . Developing marketing expert systems: an application to international negotiations . Journal of Marketing , 53 : 24 – 39 .
   Web of Science ®Google Scholar
• Saaty , T. L. 1977 . A Scaling Method for Priorities in Hierarchical Structures . Journal of Mathematical Psychology , 15 ( n° 3 ) : 234 – 281 .
   Web of Science ®Google Scholar
• Saaty , T. L. 1978 . Modeling Unstructured Decision Problems: The Theory of Analytical Hierarchies . Mathematics and Computers in Simulation , 20 ( n° 3 ) : 147 – 157 .
   Google Scholar
• Saaty , T. L. 1980 . The Analytic Hierarchy Process McGraw-Hill, New York
   Google Scholar
• Saaty , T. L. 1990 . How to Make a Decision: The Analytic Hierarchy Process . European Journal of Operational Research , 48 : 9 – 26 .
   Web of Science ®Google Scholar
• Shapiro , J. F. 1992 . Integrated logistics management, total cost analysis and optimization modelling . International Journal of Physical Distribution & Logistics Management , 22 ( n° 3 ) : 33 – 36 .
   Google Scholar
• Siskos , Y. and Matsatsinis , N. 1993 . A DSS for Market Analysis and New Product Design . Revue des systèmes de décision , 2 ( n° 1 ) : 35 – 60 .
   Google Scholar
• Steinberg , M. and Plank , R. E. 1990 . Implementing expert systems into business-to-business marketing practice . Journal of business and industrial marketing , : 15 – 26 . 5 No.2
   Google Scholar
• Sterling , J. W. and Stubblefield , A. 1994 . Advia: Planning and decision support for smaller businesses . Planning Review , 22 ( n° 1 ) : 50 – 54 .
   Google Scholar
• Turban , E. and Watkins , P. R. 1986 . MIS Quarterly 121 – 136 . Intergating Expert Systems and Decision Support Systems, June
   Google Scholar
• Wensley , A. 1989 . Knowledge-Based Management Support Systems Edited by: Doukidis , G. I. , Land , F. and Miller , G. 248 – 275 . Research directions in expert systems in (Ellis Horwood, Chichester
   Google Scholar