Publication Cover
Anatolia
An International Journal of Tourism and Hospitality Research
Volume 22, 2011 - Issue 3
239
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Conference notes

Fourth Advances in Tourism Marketing Conference (ATMC 2011)

Pages 431-432 | Published online: 15 Dec 2011

References

  • Arnould , E.J. and Thompson , C.J. 2005 . Consumer culture theory (CCT): Twenty years of research . Journal of Consumer Research , 31 ( 4 ) : 868 – 882 .
  • Vargo , R.F. and Llusch , S.L. 2004 . Evolving to a new dominant logic for marketing . Journal of Marketing , 68 ( 1 ) : 1 – 17 .

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