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Editorial

Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing

References

  • Dolnicar, S., & Ring, A. (2014). Tourism marketing research: Past, present and future. Annals of Tourism Research, 47, 31–47.
  • Kim, J.-H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45.
  • McCabe, S. (Ed.), (2014). The Routledge handbook of tourism marketing. London: Routledge.
  • Middleton, V. T., Fyall, A., Morgan, M., & Ranchhod, A. (2009). Marketing in travel and tourism. Oxford: Butterworth-Heinemann.

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