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Portrait

Stanley C. Plog – a renowned travel market researcher

References

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  • Plog, S. C. (1974). Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Administration Quarterly, 14, 55–58. doi:10.1177/001088047401400409.
  • Plog, S. C. (1987). Understanding psychographics in tourism research. In J. R. B. Ritchie & C. Goeldner (Eds.), Travel, tourism, and hospitality research. New York, NY: Wiley.
  • Plog, S. C. (1991). Leisure travel: Making it a growth market… again. New York, NY: Wiley.
  • Plog, S. C. (1995). Vacation places rated. Redondo Beach, CA: Fielding Worldwide.
  • Plog, S. C. (2001). Why destination areas rise and fall in popularity: An update of a Cornell Quarterly classic. Cornell Hotel and Restaurant Administration Quarterly, 42, 13–24. doi:10.1016/S0010-8804(01)81020-X.
  • Plog, S. C. (2002). The power of psychographics and the concept of venturesomeness. Journal of Travel Research, 40, 244–251. doi:10.1177/004728750204000302.
  • Plog, S. C. (2004). Leisure travel: A marketing handbook. Upper Saddle River, NJ: Pearson Education.
  • Plog, S. C. (2006). “One mo', once”: A commentary on the Litvin paper on the Plog psychographic system. Cornell Hotel and Restaurant Administration Quarterly, 47, 254–259. doi:10.1177/0010880406289436.
  • Smith, S. (1990). A test of Plog's allocentric/psychocentric model: Evidence from seven nations. Journal of Travel Research, 28, 40–43. doi:10.1177/004728759002800409.

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