6,035
Views
4
CrossRef citations to date
0
Altmetric
Research Article

Local banks in social media: determinants and consequences

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 3356-3384 | Received 09 Oct 2019, Accepted 19 May 2020, Published online: 21 Aug 2020

References

  • Arellano, M., & Bond, S. (1991). Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations. The Review of Economic Studies, 58(2), 277–297. https://doi.org/10.2307/2297968
  • BCG. (2018). The global retail banking digital marketing: The power of personalization. http://image-src.bcg.com/Images/BCG-The-Power-of-Personalization-May-2018_tcm20-193016.pdf
  • Beck, T., Degryse, H., De Haas, R., & Van Horen, N. (2018). When arm’s length is too far: Relationship banking over the business cycle. Journal of Financial Economics, 127(1), 174–196. https://doi.org/10.1016/j.jfineco.2017.11.007
  • Behringer, N., & Sassenberg, K. (2015). Introducing social media for knowledge management: Determinants of employees’ intentions to adopt new tools. Computers in Human Behavior, 48, 290–296. https://doi.org/10.1016/j.chb.2015.01.069
  • Berger, A. N., Bouwman, C. H. S., & Kim, D. (2017). Small bank comparative advantages in alleviating financial constraints and providing liquidity insurance over time. The Review of Financial Studies, 30(10), 3416–3454. https://doi.org/10.1093/rfs/hhx038
  • Berger, A. N., & Udell, G. F. (1995). Relationship lending and lines of credit in small firm finance. Journal of Business, 68, 35–381.
  • Berger, A. N., & Udell, G. F. (2002). Small business credit availability and relationship lending: The importance of bank organisational structure. The Economic Journal, 112(477), F32–F53. https://doi.org/10.1111/1468-0297.00682
  • Blundell, R. W., & Bond, S. R. (1998). Initial conditions and moment restrictions in dynamic panel data models. Journal of Econometrics, 87(1), 115–143. https://doi.org/10.1016/S0304-4076(98)00009-8
  • Bogea, F., Brito, Z., & Pereira, E. (2018). Determinants of social media adoption by large companies. Journal of Technology Management & Innovation, 13(1), 11–18. https://doi.org/10.4067/S0718-27242018000100011
  • Bolton, R. N. (2011). Customer engagement: Opportunities and challenges for organizations. Journal of Service Research, 14(3), 272–274. https://doi.org/10.1177/1094670511414582
  • Boot, A. W. A. (2000). Relationship banking: What do we know? Journal of Financial Intermediation, 9(1), 7–25. https://doi.org/10.1006/jfin.2000.0282
  • Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211–235. https://doi.org/10.1108/JAMR-05-2017-0060
  • Cawsey, T., & Rowley, J. (2016). Social media brand building strategies in B2B companies. Marketing Intelligence & Planning, 34(6), 754–776. https://doi.org/10.1108/MIP-04-2015-0079
  • Chauhan, Y., & Kumar, B. S. (2018). Do investors value the nonfinancial disclosure in emerging markets? Emerging Markets Review, 37, 32–46. https://doi.org/10.1016/j.ememar.2018.05.001
  • Ciciretti, R., Hasan, I., & Zazzara, C. (2009). Do Internet activities add values? Evidence from the traditional banks. Journal of Financial Services Research, 35(1), 81–98. https://doi.org/10.1007/s10693-008-0039-2
  • Courchane, M., Nickerson, D., & Sullivan, R. (2002). Investment in internet banking as a real option: Theory and tests. Journal of Multinational Financial Management, 12(4–5), 347–363. https://doi.org/10.1016/S1042-444X(02)00015-4
  • Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia - Social and Behavioral Sciences, 148, 119–126. https://doi.org/10.1016/j.sbspro.2014.07.025
  • DeYoung, R., Lang, W. W., & Nolle, D. (2007). How the Internet affects output and performance at community banks. Journal of Banking & Finance, 31(4), 1033–1060. https://doi.org/10.1016/j.jbankfin.2006.10.003
  • Drummond, C., McGrath, H., & O'Toole, T. (2018). The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management, 70, 68–89. https://doi.org/10.1016/j.indmarman.2017.05.009
  • Durkin, M., McGowan, P., & Murray, L. (2014). Perspectives on the potential for social media to improve communication in small business-bank relationships. The International Journal of Entrepreneurship and Innovation, 15(4), 251–264. https://doi.org/10.5367/ijei.2014.0163
  • Durkin, M., Mulholland, G., & McCartan, A. (2015). A socio-technical perspective on social media adoption: A case from retail banking. International Journal of Bank Marketing, 33(7), 944–962. https://doi.org/10.1108/IJBM-01-2015-0014
  • Edelman, D. (2010). Branding in the digital age: You’re spending your money in all the wrong places. Harvard Business Review, 88, 62–69.
  • EFMA. (2013). The global retail banking digital marketing report 2013. http://www.wipro.com/documents/the-global-retail-banking-digital-marketing-report-2013.pdf
  • eMarketer. (2017, June). Worldwide social network users: eMarketer’s estimates and forecast for 2016–2021. https://www.emarketer.com/Article/eMarketer-Updates-Worldwide-Social-Network-User-Figures/1016178
  • Farshid, M., Plangger, K., & Nel, D. (2011). The social media faces of major global financial service brands. Journal of Financial Services Marketing, 16(3–4), 220–229. https://doi.org/10.1057/fsm.2011.19
  • Filip, D., Jackowicz, K., & Kozłowski, Ł. (2017). Influence of internet and social media presence on small, local banks’ market power. Baltic Journal of Economics, 17(2), 190–214. https://doi.org/10.1080/1406099X.2017.1376856
  • Galati, A., Crescimanno, M., Tinervia, S., & Fagnani, F. (2017). Social media as a strategic marketing tool in the Sicilian wine industry: Evidence from Facebook. Wine Economics and Policy, 6(1), 40–47. https://doi.org/10.1016/j.wep.2017.03.003
  • Gallaugher, J., & Ransbotham, S. (2010). Social media and customer dialog management at starbucks. MIS Quarterly Executive, 9, 197–212.
  • Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144. https://doi.org/10.1016/j.ijinfomgt.2014.10.007
  • Giaretta, E., & Chesini, G. (2019). Share this pic!: A picture of the adoption of online social media by Italian banks. In E. Gualandri, V. Venturelli, & A. Sclip, Frontier topics in banking: Investigating new trends and recent developments (pp. 165–187). Palgrave Macmillan.
  • Grandon, E., & Pearson, J. M. (2004). Electronic commerce adoption: An empirical study of small and medium US businesses. Information & Management, 42(1), 197–216. https://doi.org/10.1016/j.im.2003.12.010
  • Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004
  • Hasan, I., Jackowicz, K., Kowalewski, O., & Kozłowski, Ł. (2017). Do local banking market structures matter for SME financing and performance? New evidence from an emerging economy. Journal of Banking & Finance, 79, 142–158. https://doi.org/10.1016/j.jbankfin.2017.03.009
  • Hernández-Murillo, R., Llobet, G., & Fuentes, R. (2010). Strategic online banking adoption. Journal of Banking & Finance, 34(7), 1650–1663. https://doi.org/10.1016/j.jbankfin.2010.03.011
  • Hernando, I., & Nieto, M. (2007). Is the internet delivery channel changing banks’ performance? The case of Spanish banks. Journal of Banking & Finance, 31(4), 1083–1099. https://doi.org/10.1016/j.jbankfin.2006.10.011
  • Hinson, R. E., Madichie, N. O., & Ibrahim, M. (2012). A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana. International Journal of Bank Marketing, 30(7), 508–526. https://doi.org/10.1108/02652321211274264
  • Hong, S. (2012). Online news on Twitter: Newspapers’ social media adoption and their online readership. Information Economics and Policy, 24(1), 69–74. https://doi.org/10.1016/j.infoecopol.2012.01.004
  • Höwer, D. (2016). The role of bank relationships when firms are financially distressed. Journal of Banking & Finance, 65(C), 59–75. https://doi.org/10.1016/j.jbankfin.2016.01.002
  • Hsu, L., & Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective. International Journal of Research in Marketing, 33(1), 59–77. https://doi.org/10.1016/j.ijresmar.2015.04.004
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
  • Kim, G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165–171. https://doi.org/10.1016/j.ijhm.2014.10.014
  • Kim, S., Koh, Y., Cha, J., & Lee, S. (2015). Effects of social media on firm value for U.S. restaurant companies. International Journal of Hospitality Management, 49, 40–46. https://doi.org/10.1016/j.ijhm.2015.05.006
  • Kiss, H. J., Rodriguez-Lara, I., & Rosa-García, A. (2014). Do social networks prevent or promote bank runs? Journal of Economic Behavior & Organization, 101, 87–99. https://doi.org/10.1016/j.jebo.2014.01.019
  • Lam, H. K. S., Yeung, A. C. L., & Cheng, E. T. C. (2016). The impact of firms’ social media initiatives on operational efficiency and innovativeness. Journal of Operations Management, 47–48(1), 28–43. https://doi.org/10.1016/j.jom.2016.06.001
  • Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1), 76–82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
  • Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755–1767. https://doi.org/10.1016/j.chb.2012.04.016
  • Larsson, A., & Viitaoja, Y. (2017). Building customer loyalty in digital banking: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty. International Journal of Bank Marketing, 35(6), 858–877. https://doi.org/10.1108/IJBM-08-2016-0112
  • Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The power of ‘like’: How brands reach (and influence) fans through social–media marketing. Journal of Advertising Research, 52(1), 40–52. https://doi.org/10.2501/JAR-52-1-040-052
  • Malaquias, F., Malaquias, R., & Hwang, Y. (2018). Understanding the determinants of mobile banking adoption: A longitudinal study in Brazil. Electronic Commerce Research and Applications, 30, 1–7. https://doi.org/10.1016/j.elerap.2018.05.002
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. https://doi.org/10.1016/j.bushor.2009.03.002
  • Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153–1159. https://doi.org/10.1016/j.indmarman.2011.09.009
  • Mitic, M., & Kapoulas, A. (2012). Understanding the role of social media in bank marketing. Marketing Intelligence & Planning, 30(7), 668–686. https://doi.org/10.1108/02634501211273797
  • Mullan, J., Bradley, L., & Loane, S. (2017). Bank adoption of mobile banking: Stakeholder perspective. International Journal of Bank Marketing, 35(7), 1154–1174. https://doi.org/10.1108/IJBM-09-2015-0145
  • NBP. (2017). Financial system in Poland 2016. http://www.nbp.pl/en/systemfinansowy/fsd_2016.pdf
  • Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H.-F. (2017). Beyond likes and tweets: Consumer engagement behavior and movie box office in social media. Information & Management, 54(1), 25–37. https://doi.org/10.1016/j.im.2016.03.004
  • Ongena, S., & Smith, D. (2001). The duration of bank relationships. Journal of Financial Economics, 61(3), 449–475. https://doi.org/10.1016/S0304-405X(01)00069-1
  • Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or hate? Business Horizons, 57(6), 719–728. https://doi.org/10.1016/j.bushor.2014.07.005
  • Petersen, A. M., & Rajan, G. R. (1994). The benefits of lending relationship: Evidence from small business data. The Journal of Finance, 49(1), 3–38. https://doi.org/10.1111/j.1540-6261.1994.tb04418.x
  • PFSC. 2018. Monthly data on the banking sector. Polish Financial Supervision Authority. https://www.knf.gov.pl/en/REPORTS_AND_ANALYSIS/Banking/Monthly_data
  • Pozza, I. D. (2014). Multichannel management gets “social”. European Journal of Marketing, 48, 1274–1295.
  • Prilmeier, R. (2017). Why do loans contain covenants? Evidence from lending relationships. Journal of Financial Economics, 123(3), 558–579. https://doi.org/10.1016/j.jfineco.2016.12.007
  • Rajan, R. G. (1992). Insiders and outsiders: The choice between informed and arm’s-length debt. The Journal of Finance, 47(4), 1367–1440. https://doi.org/10.1111/j.1540-6261.1992.tb04662.x
  • Silver, L., & Vegholm, F. (2009). The dyadic bank–SME relationship. Journal of Small Business and Enterprise Development, 16(4), 615–627. https://doi.org/10.1108/14626000911000956
  • Sinclaire, J. K., & Vogus, C. E. (2011). Adoption of social networking sites: An exploratory adaptive structuration perspective for global organizations. Information Technology and Management, 12(4), 293–314. https://doi.org/10.1007/s10799-011-0086-5
  • Stein, J. C. (2002). Information production and capital allocation: Decentralized versus hierarchical firms. The Journal of Finance, 57(5), 1891–1921. https://doi.org/10.1111/0022-1082.00483
  • Szopiński, T. S. (2016). Factors affecting the adoption of online banking in Poland. Journal of Business Research, 69(11), 4763–4768. https://doi.org/10.1016/j.jbusres.2016.04.027
  • Tang, C., Mehl, M. R., Eastlick, M. A., He, W., & Card, N. A. (2016). A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms’ profitability: Findings from the banking industry. International Journal of Information Management, 36(6), 1124–1132. https://doi.org/10.1016/j.ijinfomgt.2016.03.015
  • Thong, J. Y. L., & Yap, C. S. (1995). CEO characteristics, organizational characteristics and information technology adoption in small businesses. Omega, 23(4), 429–442. https://doi.org/10.1016/0305-0483(95)00017-I
  • Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328–344. https://doi.org/10.1108/MIP-04-2013-0056
  • Wamba, S. F., & Carter, L. (2014). Social media tools adoption and use by SMEs: An empirical study. Journal of Organizational and End User Computing, 26(2), 1–16. https://doi.org/10.4018/joeuc.2014040101
  • We are Social. 2018. Global digital report 2018. https://wearesocial.com/blog/2018/01/global-digital-report-2018
  • Wongsansukcharoen, J., Trimetsoontorn, J., & Fongsuwan, W. (2015). Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context. Journal of Business & Industrial Marketing, 30(6), 742–760. https://doi.org/10.1108/JBIM-02-2013-0039