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Original Articles

Extending dichotomous choice contingent valuation methods to pre-test-market evaluation: the case of a cable television service

Pages 315-318 | Published online: 06 Oct 2010

References

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  • Cameron , T. A. and James , M. D. 1987 . Estimating willingness to pay from survey data: an alternative pre-test-market evaluation procedure . Journal of Marketing Research , 24 : 389 – 395 .
  • Hanemann , W. M. , Loomis , J. B. and Kaninnen , B. J. 1991 . Statistical efficiency of double-bounded dichotomous choice contingent valuation . American Journal of Agricultural Economics , 73 : 1255 – 1263 .
  • Krinsky , I. and Robb , A. L. 1986 . On approximating the statistical properties of elasticities . Review of Economics and Statistics , 68 : 715 – 719 .
  • Mitchell , R. C. and Carson , R. T. 1989 . Using Surveys to Value Public Goods: The Contingent Valuation Method , Washington, DC : Resources for the Future .
  • Taso , S. L. and Huang , Y. M. 1998 . Making a cost-effective storage server for broadcasting digital video services . IEEE Transactions on Broadcasting , 44 : 300 – 309 .
  • Urban , G. L. and Hauser , J. R. 1993 . Design and Marketing of New Products , 2nd edition , Englewood Cliffs, NJ : Prentice-Hall, Inc .

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