158
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Advertise or die: advertising and market share dynamics revisited

Pages 763-767 | Published online: 06 Oct 2010

References

  • Boyd , R. and Seldon , B. 1990 . The fleeting effect of advertising: empirical evidence from a case study of the US cigarette industry . Economic Letters , 34 ( 4 ) : 375 – 379 .
  • Banerjee , A. , Dolado , J. J. , Galbraith , J. W. and Hendry , D. F. 1993 . Cointegration, Error Correction and the Econometric Analysis of Non-Stationary Data , Oxford : Oxford University Press .
  • Clarke , D. 1976 . Econometric measurement of the duration of advertising . Journal of Marketing Research , 13 : 345 – 357 .
  • Landes , E. M. and Rosenfield , A. M. 1994 . Durability of advertising revisited . Journal of Industrial Economics , 43 ( 3 ) : 263 – 777 .
  • Martin , S. 1993 . Advanced Industrial Economics , Oxford : Blackwell .
  • Metwally , M. M. 1975 . Advertising and competitive behaviour in selected Australian firms . Review of Economics and Statistics , 57 : 417 – 427 .
  • Roberts , M. and Samuelson , L. 1988 . An empirical analysis of dynamic, non-price competition in an oligopoly industry . Rand Journal of Economics , 19 ( 2 ) : 200 – 220 .
  • Thomas , L. G. 1989 . Advertising in consumer goods industries: durability, economies of scale and heterogeneity . Journal of Law and Economics , 32 : 163 – 193 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.