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Original Articles

Anchoring and transaction utility: evidence from on-line auctions

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Pages 307-310 | Published online: 20 Aug 2006

References

References

  • Northcraft , GB and Neale , MA . 1987 . Experts, amateurs, and real estate: an anchoring and adjustment perspective on property pricing decisions . Organizational Behavior and Human Decision Processes , 39 : 84 – 97 .
  • Russo JE Shoemaker PJH 1989 Decision Traps, Simon and Schuster New York
  • Thaler , RH . 1985 . Mental accounting and consumer choice . Marketing Science , 4 : 199 – 214 .
  • Tversky , A and Kahneman , D . 1974 . Judgment under uncertainty: Heuristics and biases . Science , 185 : 1124 – 31 .

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