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Original Articles

Ignorance is bliss? Uncertainty about product valuation may benefit consumers

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Pages 897-902 | Published online: 07 Feb 2013

References

  • Bagwell , K. 2007 . “ The economic analysis of advertising, in M. Armstrong ” . In Handbook of Industrial Organization , Edited by: Porter , R. H. Vol. 3 , 1701 – 844 . Amsterdam : North Holland .
  • Dixit , A. and Norman , V. 1978 . Advertising and welfare . Bell Journal of Economics , 9 : 1 – 17 .
  • Johnson , J. P. and Myatt , D. P. 2006 . “ On the simple economics of advertising, marketing, and product design ” . In American Economic Review Vol. 96 , 756 – 84 .

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