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Applied Economics Letters Volume 23, 2016 - Issue 15
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Original Articles

Don’t fear risk, learn about it: how familiarity reduces perceived risk

Tal ShavitThe School of Business Administration, The College of Management Academic Studies, Rishon-Le’Zion, IsraelCorrespondence[email protected]
,
Eyal LahavThe School of Business Administration, The College of Management Academic Studies, Rishon-Le’Zion, Israel
&
Mosi RosenboimThe Faculty of Business and Administration, Ben-Gurion University of the Negev, Beer-Sheva, Israel
Pages 1069-1072 | Published online: 08 Jan 2016

References

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  • Boholm, A. 1998. “Comparative Studies of Risk Perception: A Review of Twenty Years of Research.” Journal of Risk Research 1 (2): 135–163. doi:10.1080/136698798377231.
  • Kahneman, D., and A. Tversky. 1979. “Prospect Theory: An Analysis of Decision under Risk.” Econometrica 47: 263–291. doi:10.2307/1914185.
  • Richardson, B., J. Sorensen, and E. J. Soderstrom. 1987. “Explaining the Social and Psychological Impacts of a Nuclear Power Plant Accident.” Journal of Applied Social Psychology 17: 16–36. doi:10.1111/jasp.1987.17.issue-1.
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  • Song, H., and N. Schwarz. 2009. “If It’s Difficult to Pronounce, It Must Be Risky: Fluency, Familiarity, and Risk Perception.” Psychological Science 20 (2): 135–138. doi:10.1111/psci.2009.20.issue-2.
  • Thaler, R. H., A. Tversky, D. Kahneman, and A. Schwartz. 1997. “The Effect of Myopia and Loss Aversion on Risk Taking: An Experimental Test.” The Quarterly Journal of Economics 112: 647–661. doi:10.1162/003355397555226.
  • Weber, E. U., N. Siebenmorgen, and M. Weber. 2005. “Communicating Asset Risk: How Name Recognition and the Format of Historic Volatility Information Affect Risk Perception and Investment Decisions.” Risk Analysis 25 (3): 597–609. doi:10.1111/risk.2005.25.issue-3.

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