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Applied Economics Letters Volume 24, 2017 - Issue 17
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Original Articles

The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets

Bernd FrickDepartment of Management, Paderborn University, Paderborn, Germany;Schloss Seeburg University, Seekirchen/Salzburg, AustriaView further author information
&
Daniel KaimannDepartment of Management, Paderborn University, Paderborn, GermanyCorrespondence[email protected]
View further author information
Pages 1237-1240 | Published online: 20 Dec 2016

References

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  • Dellarocas, C. 2003. “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms.” Management Science 49 (10): 1407–1424. doi:10.1287/mnsc.49.10.1407.17308.
  • Dewenter, R., and U. Heimeshoff. 2015. “Do Expert Reviews Really Drive Demand? Evidence from a German Car Magazine.” Applied Economics Letters 22 (14): 1150–1153. doi:10.1080/13504851.2015.1011304.
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