701
Views
0
CrossRef citations to date
0
Altmetric
Article

Online advertising networks and consumer perceptions of privacy

References

  • Acquisti, A., C. Taylor, and L. Wagman. 2016. “The Economics of Privacy.” Journal of Economic Literature 54 (2): 442–492. doi:10.1257/jel.54.2.442.
  • Berendt, B., O. Günther, and S. Spiekermann. 2005. “Privacy in E-Commerce: Stated Preferences vs. Actual Behavior.” Communications of the ACM 48 (4): 101–106. doi:10.1145/1053291.
  • Englehardt, S., C. Eubank, P. Zimmerman, D. Reisman, and A. Narayanan. 2015a. “OpenWPM: An Automated Platform for Web Privacy Measurement.” Manuscript.
  • Englehardt, S., D. Reisman, C. Eubank, P. Zimmerman, J. Mayer, A. Narayanan, and E. W. Felten. 2015b. “Cookies that Give You Away: The Surveillance Implications of Web Tracking.” In Proceedings of the 24th International Conference on World Wide Web, WWW ’15, 289–299. New York: ACM. doi:10.1145/2736277.2741679.
  • Evans, D. S. 2009. “The Online Advertising Industry: Economics, Evolution, and Privacy.” Journal of Economic Perspectives 23 (3): 37–60. doi:10.1257/jep.23.3.37.
  • Hoofnagle, C. J., and J. M. Urban. 2014. “Alan Westin’s Privacy Homo Economicus.” Wake Forest Law Review 49: 261.
  • Krishnamurthy, Balachander, and Craig Wills. “Privacy diffusion on the web: a longitudinal perspective.“ Proceedings of the 18th international conference on World wide web. ACM, 2009.  Madrid, Spain.
  • Mayer, J. R., and J. C. Mitchell. 2012. “Third-Party Web Tracking: Policy and Technology.” In 2012 IEEE Symposium on Security and Privacy. San Francisco Bay Area, California.
  • McDonald, Aleecia and Cranor, Lorrie Faith, Beliefs and Behaviors: Internet Users' Understanding of Behavioral Advertising (August 16, 2010). TPRC 2010. Available at SSRN: https://ssrn.com/abstract=1989092 Arlington VA.
  • Norberg, P. A., D. R. Horne, and D. A. Horne. 2007. “The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors.” Journal of Consumer Affairs 41 (1): 100–126. doi:10.1111/joca.2007.41.issue-1.
  • Roesner, F., T. Kohno, and D. Wetherall. 2012. “Detecting and Defending against Third-Party Tracking on the Web.” In Proceedings of the 9th USENIX Conference on Networked Systems Design and Implementation, 12. USENIX Association.
  • Savage, S., and D. M. Waldman. 2013. “The Value of Online Privacy.” Available at SSRN 2341311. doi:10.2139/ssrn.2341311
  • Schmeiser, S. 2016. “Online Advertising Networks.” Manuscript.
  • Tsai, J. Y., S. Egelman, L. Cranor, and A. Acquisti. 2011. “The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study.” Information Systems Research 22 (2): 254–268. doi:10.1287/isre.1090.0260.
  • Tucker, C. E. 2012. “The Economics of Advertising and Privacy.” International Journal of Industrial Organization 30 (3): 326–329. doi:10.1016/j.ijindorg.2011.11.004.
  • Turow, J., J. King, C. J. Hoofnagle, A. Bleakley, and M. Hennessy. 2009. “Americans Reject Tailored Advertising and Three Activities that Enable It.” Available at SSRN 1478214. doi:10.2139/ssrn.1478214
  • Wang, H., M. K. Lee, and C. Wang. 1998. “Consumer Privacy Concerns about Internet Marketing.” Communications of the ACM 41 (3): 63–70. doi:10.1145/272287.272299.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.