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Applied Economics Letters Volume 27, 2020 - Issue 17
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Research Article

Can google trends improve sales forecasts on a product level?

Benjamin Fritzscha Institut für Integrierte Produktion Hannover gGmbH, Hannover, GermanyORCID Iconhttps://orcid.org/0000-0001-7897-5340View further author information
ORCID Icon,
Kai Wengerb School of Economics and Management, Leibniz University Hannover, Hannover, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6566-0427View further author information
ORCID Icon,
Philipp Sibbertsenb School of Economics and Management, Leibniz University Hannover, Hannover, GermanyView further author information
&
Georg Ullmanna Institut für Integrierte Produktion Hannover gGmbH, Hannover, GermanyView further author information
Pages 1409-1414 | Published online: 01 Nov 2019

References

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