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Journal of Marketing Communications Volume 14, 2008 - Issue 2
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Editorials

Guest Editorial: Communicating Corporate Social Responsibility

Klement Podnar Marketing Communication and Public Relations Department, University of Ljubljana, Ljubljana, SloveniaCorrespondence[email protected]
Pages 75-81 | Published online: 19 Mar 2008

References

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  • Carroll , A. B. 1979 . A three‐dimensional conceptual model of corporate performance. . Academy of Management Review , 4 ( 4 ) : 497 – 505 .
  • Commission of the European Communities. Communication from the Commission concerning Corporate Social Responsibility: A business contribution to sustainable development, 2002. Commission of the European Communities. http://ec.europa.eu/employment_social/soc‐dial/csr/csr2002_en.pdf (http://ec.europa.eu/employment_social/soc-dial/csr/csr2002_en.pdf) (accessed 22 May, 2007)
  • De Bakker , F. G. , Groenewegen , P. and den Hond , F. 2005 . A bibliometric analysis of 30 years of research and theory on Corporate Social Responsibility and Corporate Social Performance. . Business & Society , 44 ( 3 ) : 283 – 317 .
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  • McWilliams , A. , Siegel , S. D. and Wright , P. M. 2006 . Corporate Social Responsibility: Strategic implications. . Journal of Management Studies , 43 ( 1 ) : 1 – 18 .
  • Morsing , M. and Schultz , M. 2006 . Corporate Social Responsibility communication: stakeholder information, response and involvement strategies. . Business Ethics: A European Review , 15 ( 4 ) : 323 – 38 .
  • Reisch , L. 2006 . “ Communicating CSR to consumers: An empirical study. ” . In Strategic CSR Communication , Edited by: Morsing , M and Beckmann , S. C . 185 – 211 . Copenhagen : DJOF Publishing .
  • Wood , D. J. 1991 . Corporate Social Performance revisited. . Academy of Management Review , 16 ( 4 ) : 691 – 718 .

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