Integrated marketing communications measurement and evaluation

References

• Almquist , E. and Wyner , G. 2001 . Boost your marketing ROI with experimental design . Harvard Business Review , 79 ( 9 ) : 135 – 41 .
   PubMedGoogle Scholar
• Ambler , T. 2000 . Persuasion, pride and prejudice: How ads work . International Journal of Advertising. , 19 ( 3 ) : 299 – 315 .
   Google Scholar
• Ambler , T. , Bhattacharya , C.B. , Edell , J. , Keller , K.L. , Lemon , K.N. and Mittal , V. 2002 . Relating brand and customer perspectives on marketing management . Journal of Service Research , 5 ( 1 ) : 13 – 25 .
   Google Scholar
• Ambler , T. , Braeutigam , S. , Stins , J. , Rose , S. and Swithenby , S. 2004 . Salience and choice: Neural correlates of shopping decisions . Psychology & Marketing , 21 ( 4 ) : 247 – 61 .
   Web of Science ®Google Scholar
• Ambler , T. and Burne , T. 1999 . The impact of affect on memory of advertising . Journal of Advertising Research , 35 ( 2 ) : 25 – 34 .
   Google Scholar
• Ambler , T. , Ioannides , A. and Rose , S. 2000 . Brands on the brain: Neuro-images of advertising . Business Strategy Review , 11 ( 3 ) : 17 – 30 .
   Google Scholar
• Bagozzi , R.P. , Gopinath , M. and Nyer , P.U. 1999 . The role of emotions in marketing . Journal of the Academy of Marketing Science , 27 ( 2 ) : 184 – 206 .
   Web of Science ®Google Scholar
• Baker , S. and Mitchell , H. 2000 . Integrated marketing communication: Implications for managers . European Society for Opinion and Marketing Research , : 239 – 41 . November
   Google Scholar
• Bampo, M., M. Ewing, D. Mather, D. Stewart, and M. Wallace. 2008. The effects of the social structure of digital networks on viral marketing performance. Information Systems Research 19, no. 3: 273–90.
   Google Scholar
• Berthon, P.R., L.F. Pitt, and C. Campbell. 2008. Ad lib: When customers create the ad. California Management Review (Summer) 50, no. 4: 6–30.
   Google Scholar
• Blackston , M. 2000 . Observations: Building brand equity by managing the brand's relationships . Journal of Advertising Research , 40 ( 6 ) : 101 – 5 .
   Web of Science ®Google Scholar
• Cornelissen , J. 2000 . ‘Integration’ in communication management: Conceptual and methodological consideration . Journal of Marketing Management , 16 : 597 – 606 .
   Google Scholar
• Cornelissen , J.P. and Lock , A.R. 2000 . Theoretical concept or management fashion? Examining the significance of IMC . Journal of Advertising Research , 40 ( 5 ) : 7 – 15 .
   Web of Science ®Google Scholar
• Cova , B. and Cova , V. 1997 . The tribalization of society and its impact on the conduct of marketing . European Journal of Marketing , 36 ( 5–6 ) : 595 – 620 .
   Google Scholar
• de Chernatony , L. 2001 . Succeeding with brands on the Internet . Journal of Brand Management , 8 ( 3 ) : 178 – 86 .
   Google Scholar
• du Plessis, E. 1995. How advertising is processed – from the perspective of artificial intelligence. Paper presented at the 17th South African Marketing Research Association convention, September 3–6, in Swaziland.
   Google Scholar
• du Plessis, E. 2005. The advertised mind: Ground-breaking insights into how our brains respond to advertising. London: Kogan Page.
   Google Scholar
• Eagle , L. and Kitchen , P. 2000 . Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity . Journal of Marketing Communications , 6 : 91 – 106 .
   Google Scholar
• Ehrenberg , A. 1974 . Repetitive advertising and the consumer . Journal of Advertising Research , 14 : 25 – 34 .
   Web of Science ®Google Scholar
• Ehrenberg , A. 1997 . In search of holy grails: Two comments . Journal of Advertising Research , 37 ( 1 ) : 9 – 12 .
   Google Scholar
• Escalas , J.E. 2004 . Narrative processing: Building consumer connections to brands . Journal of Consumer Psychology , 14 ( 1–2 ) : 168 – 80 .
   Web of Science ®Google Scholar
• Ewing , M.T. , du Plessis , E. and Foster , C. 2001 . Cinema advertising reconsidered . Journal of Advertising Research , 41 ( 1 ) : 78 – 85 .
   Web of Science ®Google Scholar
• Fader , P.S. and Winer , R.S. 2009 . Marketing science call for papers . Marketing Science , special issue: User-generate content (UCG). Forthcoming
   Google Scholar
• Fins , J.J. 2002 . The ethical limits of neuroscience . The Lancet Neurology , 1 : 213
   PubMedGoogle Scholar
• Gardner , B.B. and Levy , S.J. 1955 . The product and the brand . Harvard Business Review , 33 : 33 – 9 . March–April
   Web of Science ®Google Scholar
• Gregor , S. 2006 . The nature of theory in information systems . MIS Quarterly , 30 ( 3 ) : 611 – 42 .
   Web of Science ®Google Scholar
• Holt , D.B. 2002 . Why do brands cause trouble? A dialectical theory of consumer culture and branding . Journal of Consumer Research , 29 : 70 – 90 . June
   Web of Science ®Google Scholar
• Hunt , S.D. 2002 . Special symposium on Shelby D. Hunt's ‘A general theory of competition: Resources, competencies, productivity, and economic growth’, part 3 . Journal of Marketing Management , 18 : 239 – 47 .
   Google Scholar
• Jarvenpaa, S., D. Leidner, R. Teigland, and M. Wasko. 2008. MIS quarterly call for papers. MISQ special issue: New ventures in virtual worlds. http://www.misq.org/BulletinBoard/NewVentures.pdf (accessed September 17, 2008).
   Google Scholar
• Jevons , C. , Gabbott , M. and de Chernatony , L. 2005 . Customer and brand manager perspectives on brand relationships: A conceptual framework . Journal of Product & Brand Management , 14 ( 5 ) : 300 – 9 .
   Google Scholar
• Jones , J.P. 1999 . The advertising business , Thousand Oaks, CA : Sage Publications .
   Google Scholar
• Kaikati , A.M. and Kaikati , J.G. 2004 . Stealth marketing: How to reach consumers surreptitiously . California Management Review , 46 ( Summer ) : 6 – 22 .
   Web of Science ®Google Scholar
• Kates , S.M. and Goh , C. 2003 . Brand morphing . Journal of Advertising , 32 ( 1 ) : 59 – 68 .
   Web of Science ®Google Scholar
• Knowledge@Wharton . 2008 . “ The experts vs. the amateurs: A tug of war over the future of media ” . In Knowledge@Wharton: The Wharton School http://knowledge.wharton.upenn.edu/article.cfm?articleid=1921 (accessed November 15, 2008)
   Google Scholar
• Lee , N. , Broderick , A.J. and Chamberlain , L. 2007 . What is ‘Neuromarketing’? A discussion and agenda for future research . International Journal of Psychophysiology , 63 ( 2 ) : 199 – 204 .
   PubMed Web of Science ®Google Scholar
• Lehmann , D.R. 1999 . Consumer behavior and y2k . Journal of Marketing , 63 : 14 – 18 .
   Google Scholar
• Low , G.S. 2000 . Correlates of integrated marketing communications . Journal of Advertising Research , 40 ( 3 ) : 27 – 39 .
   Web of Science ®Google Scholar
• Mick , D.G. and Buhl , C. 1992 . A meaning-based model of advertising experiences . Journal of Consumer Research , 19 ( 3 ) : 317 – 38 .
   Web of Science ®Google Scholar
• Muniz , A.M. and Schau , H.J. 2007 . Vigilante marketing and consumer-created communications . Journal of Advertising , 36 ( 3 ) : 35 – 50 .
   Web of Science ®Google Scholar
• Naik , P.A. and Raman , K. 2003 . Understanding the impact of synergy in multimedia communications . Journal of Marketing Research , 40 ( 4 ) : 375 – 88 .
   Web of Science ®Google Scholar
• O'Hara , M. 1999 . Making market microstructure matter . Financial Management , 28 ( 2 ) : 83 – 90 .
   Google Scholar
• Orlikowski , W.J. 2002 . Knowing in practice: Enacting a collective capability in distributed organizing . Organization Science , 13 ( 3 ) : 249 – 73 .
   Web of Science ®Google Scholar
• Pickton , D. and Broderick , A. 2005 . Integrated marketing communications , Essex : Pearson Education .
   Google Scholar
• Pitt , L.F. , Berthon , P. , Caruana , A. and Berthon , J.-P. 2005 . The state of theory in three premier advertising journals: A research note . International Journal of Advertising , 24 ( 2 ) : 241 – 9 .
   Google Scholar
• Plassmann , H. , O'Doherty , J. and Rangel , A. 2007 . Orbitofrontal cortex encodes willingness to pay in everyday economic transactions . Journal of Neuroscience , 27 : 9984 – 88 .
   PubMed Web of Science ®Google Scholar
• Polanyi , M. 1967 . The tacit dimension , New York : Doubleday .
   Google Scholar
• Ratnatunga , J. and Ewing , M.T. 2005 . The brand capability value of integrated marketing communication . Journal of Advertising , 34 ( 4 ) : 25 – 40 .
   Web of Science ®Google Scholar
• Ratnatunga , J. and Ewing , M.T. 2009 . An ex-ante approach to brand capability valuation . Journal of Business Research , 63 ( 3 ) : 323 – 31 .
   Google Scholar
• Ritson , M. and Elliott , R. 1999 . The social uses of advertising: An ethnographic study of adolescent advertising audiences . Journal of Consumer Research , 26 ( 3 ) : 260 – 77 .
   Web of Science ®Google Scholar
• Rossiter , J.R. and Silberstein , R.B. 2001 . Brain-imaging detection of visual scene encoding in long-term memory for TV commercials . Journal of Advertising Research , 41 ( 2 ) : 13 – 21 .
   Web of Science ®Google Scholar
• Rust , R.T. , Ambler , T. , Carpenter , G.S. , Kumar , V. and Srivastava , R.K. 2004 . Measuring marketing productivity: Current knowledge and future directions . Journal of Marketing , 68 ( 4 ) : 76 – 89 .
   Web of Science ®Google Scholar
• Ryle , G. 1949 . The concept of mind , London : Hutcheson .
   Google Scholar
• Sarker , S. and Lee , A.S. 2003 . Using a case study to test the role of three key social enablers in ERP implementation . Information & Management , 40 ( 8 ) : 813 – 29 .
   Web of Science ®Google Scholar
• Schau , H.J. and Gilly , M.C. 2003 . We are what we post? Self-presentation in personal web space . Journal of Consumer Research , 30 ( 3 ) : 385 – 404 .
   Web of Science ®Google Scholar
• Schau , H.J. and Muniz , A.M. Jr . 2002 . Brand communities and personal identities: Negotiations in cyberspace . Advances in Consumer Research , 29 ( 1 ) : 344 – 9 .
   Google Scholar
• Schoen , D. 1983 . The reflective practitioner , New York : Basic Books .
   Google Scholar
• Schultz , D.E. and Barnes , B.E. 1999 . Strategic brand communication campaigns , Lincolnwood, IL : NTC Business Books .
   Google Scholar
• Schultz , D.E. and Kitchen , P.J. 2000 . A response to ‘Theoretical concept or management fashion?’ . Journal of Advertising Research , 40 ( 5 ) : 17 – 21 .
   Web of Science ®Google Scholar
• Stewart, D., M. Ewing, and D. Mather. 2004. e-Audience estimation: Modelling the spread of viral advertising using branching theory. Institute for Operations Research and the Management Sciences Annual Meeting, October 24–27, Denver, USA.
   Google Scholar
• Swaminathan , K.S. 2007 . “ Virtual worlds, real business? ” . In Outlook http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Issue/Y2007/VirtualWorldsRealBusiness.htm(accessed September 20, 2008)
   Google Scholar
• Tähtinen , J. and Salo , J. 2008 . Call for papers special issue: Mobile advertising and communication . International Journal of Internet Marketing and Advertising (IJIMA) , http://www.inderscience.com/browse/callpaper.php?callID=820 (accessed September 30, 2008)
   Google Scholar
• Tellis , G.J. 2006 . Effective advertising: Understanding when, how and why advertising works , Thousand Oaks, CA : Sage Publications .
   Google Scholar
• The Lancet Neurology. 2004. Editorial. Volume 3, no. 2.
   Google Scholar
• Thompson , C.J. , Rindfleisch , A. and Arsel , Z. 2006 . Emotional branding and the strategic value of the doppelgänger brand image . Journal of Marketing , 70 ( 1 ) : 50 – 64 .
   Web of Science ®Google Scholar
• Urde , M. 1994 . Brand orientation – a strategy for survival . Journal of Consumer Marketing , 11 ( 3 ) : 18 – 32 .
   Google Scholar
• Vakratsas , D. and Ambler , T. 1999 . How advertising works: What do we really know . The Journal of Marketing , 63 ( 1 ) : 26 – 43 .
   Web of Science ®Google Scholar
• Vargo , S.L. and Lusch , R.F. 2004 . Evolving to a new dominant logic for marketing . Journal of Marketing , 68 ( 1 ) : 1 – 17 .
   Web of Science ®Google Scholar
• Wang , P. 1994 . Measuring ROI. In Integrated Marketing Communications Symposium , Edited by: Kaatz , R. 44 Lincolnwood, IL : NTC Business Books .
   Google Scholar
• Watson , R.T. , Pitt , L.F. , Berthon , P. and Zinkhan , G.M. 2002 . U-commerce: Expanding the universe of marketing . Journal of the Academy of Marketing Science , 30 ( 4 ) : 333 – 47 .
   Web of Science ®Google Scholar