References
- Aboud , F.E. and Mendelson , M.J. 1996 . “ Determinants of friendship selection and quality: Developmental perspectives ” . In The company the keep: Friendship in childhood and adolescence , Edited by: Bukowski , W.M. , Newcomb , A.F. and Hartup , W.W. 87 – 112 . Cambridge : Cambridge University Press .
- Antheunis, M.L., P.M. Valkenburg, and J. Peter. 2010. The quality of online, offline, and mixed-mode friendships among users of social network sites. Paper presented at the ICA Conference, June 22–26, Singapore
- Bansal , H.S. and Voyer , P.A. 2000 . World-of-mouth processes within a services purchase decision context . Journal of Service Research , 3 ( 2 ) : 166 – 77 .
- Boyd, D.M. 2004. Friendster and publicly articulated social networking. Paper presented at the Conference of Human Factors and Computing Systems in Vienna, Austria
- Boyd , D.M. 2006 . Friends, Friendsters, and MySpace Top 8: Writing community into being on social network sites . First Monday [online] , 11 ( 12 ) http://www.firstmonday.org/issues/issue11_12/boyd/index.html
- Boyd , D.M. and Ellison , N.B. 2008 . Social network sites: Definition, history, and scholarship . Journal of Computer-Mediated Communication , 13 ( 1 ) : 210 – 30 .
- Brown , J. , Broderick , A.J. and Lee , N. 2007 . Word of mouth communication within online communities: Conceptualizing the online social network . Journal of Interactive Marketing , 21 ( 3 ) : 2 – 20 .
- Brown , J.J. and Reingen , P.H. 1987 . Social ties and word-of-mouth referral behavior . The Journal of Consumer Research , 14 ( 3 ) : 350 – 62 .
- Carrasco , J.A. and Miller , E.J. 2006 . Exploring the propensity to perform social activities: A social network approach . Transportation , 33 ( 5 ) : 463 – 80 .
- Chaiken , S. 1980 . Heuristic versus systematic information processing in the use of source versus message cues in persuasion . Journal of Personality and Social Psychology , 39 : 752 – 66 .
- Chiu , H.-C. , Hsieh , Y.-C. , Kao , Y.-H. and Lee , M. 2007 . The determinants of email receivers' disseminating behaviors on the Internet . Journal of Advertising Research , 47 ( 4 ) : 524 – 34 .
- Chiu , C.-M. , Hsu , M.-H. and Wang , E.T.G. 2006 . Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories . Decision Support Systems , 42 ( 3 ) : 1872 – 88 .
- Cordoba , E. 2001 . The view from taft: Viral marketing . Business World , : 1 – 3 . June 21
- De Bruyn , A. and Lilien , G.L. 2008 . A multi-stage model of word-of-mouth influence through viral marketing . International Journal of Research in Marketing , 25 ( 3 ) : 151 – 63 .
- Dobele , A. , Lindgreen , A. , Beverland , M. , Vanhamme , J. and Van Wijk , R. 2007 . Why pass on viral messages? Because they connect emotionally . Business Horizons , 50 ( 4 ) : 291 – 304 .
- Dobele , A. , Toleman , D. and Beverland , M. 2005 . Controlled infection! Spreading the brand message through viral marketing . Business Horizons , 48 ( 2 ) : 143 – 9 .
- Duck , S.W. 1983 . Friends for life , Brighton, UK : Harvester .
- Dwyer, C., S.R. Hiltz, and K. Passerini. 2007. Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Paper presented at the Thirteenth Americas Conference on Information Systems in Keystone, CO, USA
- Ellison, N.B., C. Steinfield, and C. Lampe. 2006. Spatially bounded online social networks and social capital: The role of Facebook. Paper presented at the 56th Annual Conference of the International Communication Association in Dresden, Germany
- Ellison , N.B. , Steinfield , C. and Lampe , C. 2007 . The benefits of Facebook ‘friends:’ Social capital and college students' use of online social network sites . Journal of Computer-Mediated Communication , 12 ( 4 ) : 1143 – 68 .
- eMarketer. 2009. Online advertising pushes through. http://www.wsimarketing4theweb.com/files/OnlineAdvertisingPushes.pdf (accessed September 15, 2010)
- eMarketer. 2010. The influence of mobile on social marketing's future. http://www.emarketer.com/Articles/Print.aspx?1007921 (accessed September 15)
- eMarketer. 2011a. Social network ad revenues rising worldwide. http://www.emarketer.com/Articles/Print.aspx?1008213 (accessed February 9, 2011)
- eMarketer. 2011b. Where are social media marketers seeing the most success? http://www.emarketer.com/Articles/Print.aspx?1008211 (accessed February 9, 2011)
- Fagerstrom , A. and Ghinea , G. 2010 . Web 2.0's marketing impact on low-involvement consumers . Journal of Interactive Advertising , 10 ( 2 ) : 67 – 71 .
- Friestad , M. and Wright , P. 1994 . The persuasion knowledge model: How people cope with persuasion attempts . Journal of Consumer Research , 22 ( June ) : 62 – 74 .
- Gotlieb , J.B. and Sarel , D. 1992 . The influence of type of advertisement, price, and source credibility on perceived quality . Journal of the Academy of Marketing Science , 30 ( 3 ) : 253 – 60 .
- Granovetter , M.S. 1982 . “ The strength of weak ties: A network theory revisited ” . In Social structure and network analyses , Edited by: Marsden , P.V. and Lin , N. 105 – 30 . Thousand Oaks, CA : Sage Publications .
- Greer , J.D. 2003 . Evaluating the credibility of online information: A test of source and advertising influence . Mass Communication and Society , 6 ( 1 ) : 11 – 28 .
- Hallinan , M.T. and Kubitschek , W.N. 1998 . The effects of individual and structural characteristics on intransitivity in social networks . Social Psychology Quarterly , 51 : 81 – 92 .
- Huang , C.-C. , Lin , T.-C. and Lin , K.-J. 2009 . Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories . Electronic Commerce Research and Applications , 8 ( 3 ) : 160 – 9 .
- Ho , J.Y.C. and Dempsey , M. 2010 . Viral marketing: Motivations to forward online content . Journal of Business Research , 63 ( 9-10 ) : 1000 – 6 .
- Hofstetter, R., S.K. Shriver, and H.S. Nair. 2011. Inducing user-generated content: Empirical evidence on the effect of social ties on content generation. Paper presented at EMAC, May 24–27 in Ljubljana, Slovenia
- Joinson, A.N. 2008. Looking at, looking up or keeping up with people? Motives and uses of Facebook. Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, April 5–10, Florence, Italy, 1027–36
- Kalyanam , K. , McIntyre , S. and Masonis , J.T. 2007 . In interactive marketing: The case of viral marketing at Plaxo . Journal of Interactive Marketing , 21 ( 3 ) : 72 – 85 .
- Kelly , L. , Kerr , G. and Drennan , J. 2010 . Avoidance of advertising in social networking sites: The teenage perspective . Journal of Interactive Advertising , 10 ( 2 ) : 16 – 27 .
- Lampe, C., N.B. Ellison, and C. Steinfield. 2006. A Face(book): in the crowd: Social searching vs. social browsing. Paper presented at the 20th anniversary conference on Computer Supported Cooperative Work, November 4–8 in Banff, Alberta, Canada
- Lenhart , A. , Purcell , K. , Smith , A. and Zickuhr , K. 2010 . Social media and young adults , Washington, DC : Pew Internet & American life project .
- Lin , T.M.Y. , Wu , H.-H. , Liao , C.-W. and Liu , T.-H. 2006 . Why are some e-mails forwarded and others not? . Internet Research , 16 ( 1 ) : 81 – 93 .
- MacKenzie , S.B. , Lutz , R.J. and Belch , G.E. 1986 . The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations . Journal of Marketing Research , 23 : 130 – 43 .
- Mangold , W.G. and Faulds , D.J. 2009 . Social media: The new hybrid element of the promotion mix . Business Horizons , 52 : 357 – 65 .
- Marsden , P.V. and Campbell , K.E. 1984 . Measuring tie strength . Social Forces , 63 ( 2 ) : 482 – 501 .
- Matthes , J. , Schemer , C. and Wirth , W. 2007 . More than meets the eye: Investigating the hidden impact of brand placements in television magazines . International Journal of Advertising , 26 : 477 – 503 .
- Mesch , G.S. and Talmud , I. 2007 . Similarity and the quality of online and offline social relationships among adolescents in Israel . Journal of Research on Adolescents , 17 : 455 – 66 .
- Norman , A.T. and Russell , C.A. 2006 . The pass-along effect: Investigating word-of-mouth effects on online survey procedures . Journal of Computer-Mediated Communication , 11 ( 4 ) : 1085 – 103 .
- Petty , R.E. and Priester , J.R. 1994 . “ Mass media attitude change: Implications of the elaboration likelihood model of persuasion ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Zillmann , D. 91 – 122 . Hillsdale, NJ : Lawrence Erlbaum Associates .
- Phelps , J.E. , Lewis , R. , Mobilio , L. , Perry , D. and Raman , N. 2004 . Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email . Journal of Advertising Research , 44 ( 4 ) : 333 – 48 .
- Preacher , K.J. and Hayes , A.F. 2004 . SPSS and SAS procedures for estimating indirect effects in simple mediation models . Behavior Research Methods, Instruments, & Computers , 36 ( 4 ) : 717 – 31 .
- Pornpitakpan , C. 2004 . The persuasiveness of source credibility: A critical review of five decades' evidence . Journal of Applied Social Psychology , 34 ( 2 ) : 243 – 81 .
- Reagans , R. 2005 . Preferences, identity, and competition: Predicting tie strength from demographic data . Management Science , 51 : 1374 – 83 .
- Rogers . 1995 . Diffusion of innovations , 4th ed. , New York : The Free Press .
- Rozendaal , E. , Buijzen , M. and Valkenburg , P.M. 2010 . Comparing children's and adults' cognitive advertising competences in the Netherlands . Journal of Children and Media , 4 ( 1 ) : 77 – 89 .
- Rusbult , C.E. , Martz , J.M. and Agnew , C.R. 1998 . The investment model scale: Measuring commitment level, satisfaction level, quality of alternatives, and investment size . Personal Relationships , 5 ( 4 ) : 357 – 91 .
- Smith , T. , Coyle , J.R. , Lightfoot , E. and Scott , A. 2007 . Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness . Journal of Advertising Research , 47 ( 4 ) : 387 – 97 .
- Steinfield , C. , Ellison , N.B. and Lampe , C. 2008 . Social capital, self-esteem, and use of online social network sites: A longitudinal analysis . Journal of Applied Developmental Psychology , 29 : 434 – 45 .
- Subramani , M.R. and Rajagopalan , B. 2003 . Knowledge-sharing and influence in online social networks via viral marketing . Communications of the ACM , 46 ( 12 ) : 300 – 7 .
- Utz , S. 2009 . The (potential) benefits of campaigning via social network sites . Journal of Computer-Mediated Communication , 14 : 221 – 43 .
- Van Reijmersdal , E.A. , Neijens , P.C. and Smit , E.G. 2010 . Customer magazines: Effects of commerciality on readers' reactions . Journal of Current Issues and Research in Advertising , 32 ( 1 ) : 59 – 67 .
- Verhoef, P., T.H.A. Bijmolt, and H. Risselada. 2011. Dynamic effects of social influence and marketing on new product adoption. Paper presented at EMAC, May 24–27 in Ljubljana, Slovenia
- Weinberg , T. 2009 . The new community rules: Marketing on the social web , Sebastopol : O'Reilly .
- Wilson , E.R. and Sherrell , D.L. 1993 . Source effects in communication and persuasion research: A meta-analysis of effect size . Journal of the Academy of Marketing Science , 21 ( 2 ) : 101 – 12 .
- Woerndl , M. , Papagiannidis , S. , Bourlakis , M. and Li , F. 2008 . Internet-induced marketing techniques: Critical factors in viral marketing campaigns . International Journal of Business Science and Applied Management , 3 ( 1 ) : 33 – 45 .
- Zeng , F. , Huang , L. and Dou , W. 2009 . Social factors in user perceptions and responses to advertising in online social networking communities . Journal of Interactive Advertising , 10 ( 1 ) : 1 – 13 .