References
- Africa News. 2011. Tourism minister eyes cruise ship market, July 19.
- Agence France Presse. 2010. Six months on, S. Africa asks if World Cup was worth it, December 9.
- Anholt, S. 2002. Nation branding: A continuing theme. Journal of Brand Management 10, no. 1: 59–60.
- AnholtS.. 2010. Places. London: Palgrave Macmillan.
- Beaming 2010 to the world. 2010. www.fifa.com/worldcup/archive/southafrica2010/news/newsid=1223134/index.html (accessed 2 June 2010).
- Boo, S., and J.A. Busser. 2006. Impact analysis of a tourism festival on tourist destintion image. Event Management 9, no. 4: 223–37.
- Brent Ritchie, J.R., and B.H. Smith. 1991. The impact of a mega-event on host region awareness: A longitudinal study. Journal of Travel Research 30 (Summer): 3–10.
- Cattell, R.B. 1966. The scree test for the number of factors. Multivariate Behavioral Research 1, no. 2: 245–76.
- Fullerton J., and D. Holtzhausen, 2011. Country reputation, place branding, and ethnocentricity: South Africa and the 2010 FIFA World Cup. Paper presented at the AEJMC Conference, St. Louis. MO.
- Giving voice to youth. 2010. http://www.info.gov.za (accessed 8 February 2011).
- Gries, P.H., H.M. Crowson, and T. Sandel. 2010. The Olympic effect on American attitudes toward China: Beyond personality, ideology and media exposure. Journal of Contemporary China 19, no. 64: 213–31.
- Grunig, J.E. 1975. Some consistent types of employee publics. Public Relations Review 1, no. 4: 17–36.
- GrunigJ.E.. 1989. Sierra Club study shows who become activists. Public Relations Review 15, no. 3: 3–24.
- GrunigJ.E.. 1997. A situational theory of publics: Conceptual history, recent challenges, and new research. In Public relations research: An international perspective, edited by D. Moss, T. MacManus, and D. VerČiČ, 3–48. London: International Thomson Business Press.
- Hede, A.-M. 2005. Sports-events, tourism and destination marketing strategies: An Australian case study of Athens 2004 and its media telecast. Journal of Sports Tourism 10, no. 3: 187–200.
- Jun, J.W., and H. Lee. 2008. Impacts of events on the brand Germany: Perspectives from younger Korean consumers. Event Management 11: 145–53.
- Kim, S.S., and A.M. Morrsion. 2005. Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup. Tourism Management 26: 233–47.
- March, R., and A.G. Woodside, eds. 2009. Tourism behavior. Travellers' decision and actions. Oxforshire, UK: CABI Publishing.
- McGuire, W.J. 1969. The nature of attitudes and attitude change. In The handbook of social psychology, edited by G. Lindsey, and E. Aronson, 136–314. Reading, MA: Addison-Wesley.
- Percy, L., and R. Elliot. 2009. Strategic advertising management. Oxford, UK: Oxford University Press.
- Quinn, B. 2009. Festivals, events, and tourism. In The Sahe handbook of tourism studies, edited by T. Jamal, and M. Robinson, 483–503. Thousand Oaks, CA: Sage.
- Sandomir, R. 2010. World Cup final sets records. New York Times. http://www.nytimes.com/2010/07/13/sports/soccer/13sportsbriefs-cuptv.html (accessed 2 December 2010).
- Smith, M.F., N. Macleod, and M.H. Robertson. 2010. Key concepts in tourism studies. Thousand Oaks, CA: Sage.
- Stacks, D.W. 2002. Primer of public relations research. New York: Guilford.
- Tolsi, N. 2010. Fifa not a circus, says Blatter, as he hands over R460m. Mail & Guardian, December 21.
- Xing, X., and L. Chalip. 2006. Effects of hosting a sport event on destination brand: A test of co-branding and match-up models. Sports Management Review 9: 49–78.
- Xinhua General News Service. 2010. South Africa wants more competitive exchange rate, July 19.
- Yang, S.-U., H. Shin, J.-H. Lee, and B. Wrigley. 2008. Country reputation in multidimensions: Predictors, effects, and commuication channels. Journal of Public Relations Research 20, no. 4: 421–40.