Communications strategy? Strategy communication? Integrating different perspectives

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• BIOGRAPHIES
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• Danny Moss is a senior fellow in public relations in the Department of Retailing and
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• Marketing at the Manchester Metropolitan University, where he is the course leader of the
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• full time MA in public relations and also co-director of the Centre for Corporate and Public
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• Affairs. He is a co-organizer of the annual International Public Relations Symposium and is
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• author of many books and articles on the subject of public relations and its role in
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• management. Gary Warnaby is a senior lecturer in the Department of Retailing and Marketing at the
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• Manchester Metropolitan University where he teaches and researches in the area of retail
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• strategy, public relations strategy and the marketing of place.
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