References
- Acquisti , Alessandro and Varian , Hal R. 2005 . Conditioning price on purchase history . Marketing Science , 24 : 367 – 381 .
- Adams , William J. and Yellen , Janet L. 1976 . Commodity bundling and the burden of monopoly . The Quarterly Journal of Economics , 90 : 475 – 498 .
- Aloysius, John, Deck, Cary, and Farmer, Amy (2009) Leveraging revealed preference information by sequentially pricing multiple products. Working Paper, University of Arkansas.
- Bakos , Yannis and Brynjolfsson , Erik . 1999 . Bundling information goods: pricing, Profits and efficiency . Management Science , 45 : 1613 – 1630 .
- Bakos , Yannis and Brynjolfsson , Erik . 2000 . Bundling and competition on the Internet . Marketing Science , 19 : 63 – 82 .
- Basenko , David , Dube , Jean-Pierre and Gupta , Sachin . 2003 . Competitive price discrimination strategies in a vertical channel using aggregate retail data . Management Science , 49 : 1121 – 1138 .
- Berry , Michael J.A. and Linoff , Gordon . 2004 . Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management , New York : Wiley .
- Bustillo, Miguel (2010) Wal-Mart radio tags to track clothing, Wall Street Journal (July 23).
- Caliskan , Anil , Porter , David , Rassenti , Stephen , Smith , Vernon L. and Wilson , Bart J. 2007 . Exclusionary bundling and the effects of a competitive fringe . Journal of Institutional and Theoretical Economics , 163 : 109 – 132 .
- Chen , Yongmin . 1997 . Equilibrium product bundling . The Journal of Business , 70 : 85 – 103 .
- Chen , Yongmin , Narasimhan , Chakravarthi and Zhang , Z. John . 2001 . Individual marketing with imperfect targetability . Marketing Science , 20 ( 1 ) : 23 – 41 .
- Chen , Yongmin and Riordan , Michael H. 2008 . Price-increasing competition . RAND Journal of Economics , 39 : 1042 – 1058 .
- Clifford, Stephanie (2010a) Web coupons know lot about you, and they tell, New York Times (April 17).
- Clifford, Stephanie (2010b) Aisle by aisle: an app that pushes bargains, New York Times (August 17).
- Cope , Eric . 2007 . Bayesian strategies for dynamic pricing in e-commerce . Naval Research Logistics , 54 : 265 – 281 .
- Davis , Douglas D. and Holt , Charles A. 1993 . Experimental Economics , Princeton : Princeton University Press .
- Davis , Douglas D. and Korenok , Oleg . 2009 . Posted offer markets in near-continuous time: an experimental investigation . Economic Inquiry , 47 : 449 – 466 .
- Deck , Cary A. and Wilson , Bart J. 2006 . Tracking customers to price discriminate . Economic Inquiry , 44 : 280 – 295 .
- Deck , Cary A. and Wilson , Bart J. 2008 . Experimental gasoline markets . Journal of Economic Behavior and Organization , 67 : 134 – 149 .
- Ellison , Glenn . 2006 . “ Bounded rationality in industrial organization ” . In Advances in Economics and Econometrics: Theory and Applications, Ninth World Congress , Edited by: Burnell , R. , Newey , W. and Persson , T. Volume II , 142 – 174 . New York : Cambridge University Press .
- Estelami , Hooman . 1999 . Consumer savings in complementary product bundles . Journal of Marketing Theory and Practice , 7 : 107 – 114 .
- Fudenberg , Drew and Villas-Boas , J. Miguel . 2006 . “ Behavior based price discrimination and customer recognition ” . In Handbooks in Information Systems Volume 1, Economics and Information Systems , Edited by: Hendershott , T.J. 377 – 436 . Amsterdam : Elsevier .
- Guiltinan , Joseph P. 1987 . The price bundling of services: a normative framework . Journal of Marketing , 51 : 74 – 85 .
- Hess , James D. and Gerstner , Eitan . 1987 . Loss leader pricing and rain check policy . Marketing Science , 6 : 358 – 374 .
- Hitt , Lorin M. and Chen , Pei-Yu . 2005 . Bundling with customer self-selection: a simple approach to bundling low marginal cost goods . Management Science , 51 : 1481 – 1493 .
- Holt , Charles A. 1995 . “ Industrial organization: a survey of laboratory research ” . In Handbook of Experimental Economics , Edited by: Kagel , J.A. and Roth , A.E. 349 – 444 . Princeton : Princeton University Press .
- McAfee , R. , Preston , McMillan , John , Whinston and Michael , D. 1989 . Multiproduct monopoly, Commodity bundling, and correlation of values . The Quarterly Journal of Economics , 104 : 371 – 383 .
- Montgomery , Alan L. , Li , Shibo , Srinivasan , Kannan and Liechty , John C. 2004 . Modeling online browsing and path analysis using clickstream data . Marketing Science , 23 : 579 – 595 .
- Moon , Sangkil and Russell , Gary J. 2008 . Predicting product purchase from inferred customer similarity: an autologistic model approach . Management Science , 54 : 71 – 82 .
- Mulhern , Francis J. and Leone , Robert P. 1991 . Implicit price bundling of retail products: a multiproduct approach to maximizing store profitability . Journal of Marketing , 55 : 63 – 76 .
- Nalebuff , Barry . 2004 . Bundling as an entry barrier . The Quarterly Journal of Economics , 119 : 159 – 187 .
- Netessine , Serguei , Savin , Sergei and Xiao , Wenqiang . 2006 . Revenue management through dynamic cross selling in e-commerce retailing . Operations Research , 54 : 893 – 913 .
- Noble , Peter M. and Gruca , Thomas S. 1999 . Industrial pricing: theory and managerial practice . Marketing Science , 18 : 435 – 454 .
- Rook , Dennis W. 1987 . The buying impulse . Journal of Consumer Research , 14 : 189 – 199 .
- Rossi , Peter E. , McCulloch , Robert E. and Allenby , Greg M. 1996 . The value of purchase history data in target marketing . Marketing Science , 15 : 321 – 340 .
- Schmalensee , Richard . 1984 . Gaussian demand and commodity bundling . Journal of Business , 57 : 211 – 230 .
- Simon , Hermann and Dolan , Robert J. 1998 . Price customization . Marketing Management , 7 : 11 – 17 .
- Smith , Vernon L. 1994 . Economics in the laboratory . Journal of Economic Perspectives , 8 : 113 – 131 .
- Stigler , George J. 1968 . “ A note on block booking ” . In The Organization of Industry , Edited by: Stigler , G.J. 165 – 170 . Homewood : Irwin .
- Stremersch , Stefan and Tellis , Gerard J. 2002 . Strategic bundling of products and prices: a new synthesis for marketing . Journal of Marketing , 66 : 55 – 72 .
- Varian , Hal R. 1980 . A model of sales . American Economic Review , 70 : 651 – 659 .
- Venkatesh , R. and Kamakura , Wagner . 2003 . Optimal bundling and pricing under a monopoly: contrasting complements and substitutes from independently valued products . Journal of Business , 76 : 211 – 231 .
- Venkatesh , R. and Mahajan , Vijay . 1997 . Products with branded components: an approach for premium pricing and partner selection . Marketing Science , 16 : 146 – 165 .
- Weier, Mary H. (2008) Walmart gets tough on RFID with Sam’s Club suppliers, InformationWeek, 1169, p. 26.
- Zhang , Z. John and Krishnamurthi , Lakshman . 2004 . Customizing promotions in online stores . Marketing Science , 23 ( 4 ) : 561 – 578 .