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Original Articles

Marketing Australian Tertiary Education

Pages 231-236 | Published online: 03 Aug 2010

  • AUSTRALIAN COMMITTEE ON TECHNICAL AND FURTHER EDUCATION . 1974 . TAFE in Australia: report on needs in technical and further education , AGPS : Canberra .
  • AUSTRALIAN NATIONAL TRAINING AUTHORITY (ANTA) . 2001 . National Marketing Strategy for VET: meeting client needs , Brisbane : ANTA . http://www.anta.gov.au/publication
  • BALDWIN , G. 1994 . The student as customer: the discourse of ‘quality’ in higher education . Journal of Tertiary Education Administration , 16 (1) : 125 – 133 .
  • BALDWIN , G. and RICHARD , J. 2000 . The market in Australian higher education and the concept of student as informed consumer . Journal of Higher Education Policy and Management , 22 (2) : 139 – 148 .
  • GOTTFREDSON , L. 1981 . Circumscription and compromise: a developmental theory of occupational aspirations . Journal of Counseling Physiology Monograph , 28 (6) : 545 – 579 .
  • HOLLAND , J. L. 1973 . Making Vocational Choices , Englewood Cliffs, NJ : Prentice Hall .
  • KOTLER , CHANDLER and GIBBS , eds. 1989 . Marketing in Australia, , 2nd edn , Sydney : Prentice Hall .
  • NAYLOR , F. D. 1993 . The generality of interest themes . Australian Psychologist , 28 (1) : 1 – 7 .

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