119
Views
0
CrossRef citations to date
0
Altmetric
Call for papers

Managing Brands in Asia – New Directions

Pages 393-395 | Published online: 25 Jul 2011

References

  • De Chernatony , L. 1999 . Brand management through narrowing the gap between brand identity and brand reputation . Journal of marketing management , 15 : 157 – 179 .
  • Farquhar , P.H. 2005 . Brand alignment across organisational boundaries . Journal of brand management , 13 ( 2 ) : 96 – 100 .
  • Gioia , D.A. , Schultz , M. and Corley , K.G. 2000 . Organizational identity, image and adaptive instability . Academy of Management Review , 25 ( 1 ) : 63 – 81 .
  • Hatch , M.J. and Schultz , M. 2008 . Taking brand initiative: how companies can align strategy, culture and identity through corporate branding , San Francisco, CA : Jossey Bass .
  • Ind , N. 2007 . Living the brand: how to transform every member of your organization into a brand champion , London : Kogan Page .
  • Paliwoda , S. , Andrews , T.G. and Sen , J. (in press) . Marketing management in Asia , London : Routledge .
  • Roll , M. 2006 . Asian brand strategy: how Asia builds strong brands , Houndmills : Palgrave MacMillan .
  • Temporal , P. 2006 . Asia's star brands , Singapore : Wiley .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.